JOB AID

You need to understand your organization's business priorities to identify which elements of the leadership strategy will have the most impact. These questions will help you navigate the business landscape of your organization.

1. What is the core strategy for the business?

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2. How does the company make money? What contributes to profit margins and productivity?

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3. What are the growth patterns and trends across product(s)? Geographies?

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4. What are the top two or three complimentary assets of the company? How are these assets best leveraged?

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5. How is competitive differentiation created in the market?

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6. What does the competitive landscape look like? How does your organization stack up against the competition on product, market penetration, global distribution, brand, and leadership talent?

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7. Why do customers buy your company's product? How would you describe their relationship to your company?

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8. What is the role of scaled efficiency in your company's ability to achieve productivity? What is the role of innovation?

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9. How does the stock market evaluate your company's value?

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10. What does globalization mean for the company? How does it plan to leverage resources to drive revenues, efficiencies, innovation, and market capitalization?

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