Chapter 2
Open (Up)

Illustration of an action plan called SONIC that stands for  Serve, Open (Up), Nurture, Inspire, and Commit, with the "Open(Up)" option highlighted.

Creating more openness on your team starts with you opening up to your team.

Once you begin to serve those you lead thoughtfully, regularly, and compassionately, being able to get people to believe and follow you becomes a lot easier. The formula is now ready to start mixing; you just need the next ingredient—the willingness of you to be open and then creating a climate where people feel like they can safely open up and take risks.

Safety First

Charles Duhigg, a Pulitzer‐award‐winning journalist and author, wrote an extensive article in the New York Times Magazine about a massive investment and effort that Google undertook in 2012 titled “Project Aristotle.”1 The tech giant wanted to find out what was behind teams that were effective and others that were not. Google statisticians, researchers, sociologists, psychologists, engineers, and others gathered and deciphered data from hundreds of the company's teams trying to find out why some fell below expectations and others exceeded them.

What the Project Aristotle team discovered were five specific things that made the biggest difference on effective teams, with psychological safety being by far the most important of all of them. Amy Edmondson, a Harvard business professor, explained psychological safety as “a belief that one will not be punished or humiliated for speaking up with ideas, questions, concerns, or mistakes.”2 Psychological safety creates less focus on self‐protection and a bigger focus from team members on the team's direction. Feeling safe to open up creates greater efficiencies and overall stronger teamwork.

As a grad student at Harvard years before, Edmundson was studying medical teams at hospitals in order to find out what distinguished the best‐performing groups from others, much like what Google did later. She assumed she'd find that the top teams made the fewest medication errors. To her surprise, however, she found exactly the opposite. Better‐performing teams seemed to be making more errors than worse‐performing teams.

Later she learned though that the best teams weren't actually making more errors than the worse‐performing teams, they were simply more open to admitting errors and discussing them more often. What actually distinguished the best‐performing teams from the poor‐performing teams was psychological safety.

It has been my experience with the many teams I have worked with over the years that those teams where members felt safe were at a very different level of performance than teams that didn't feel such safety. Because team members felt safe, they could be open, completely honest, passionately disagree with ideas and each other, and they were more likely to be accountable and hold each other accountable. Their interactions and meetings looked very different. Those types of teams to me felt like a functional family because of their ability to be so open with each other. They were safe but also very productive. They also learned by their mistakes quicker and prevented their teams and companies from losing face and losing money because they weren't afraid to speak up, raise issues, address concerns, suggest better ideas, and so on. Creating a climate where people feel safe starts with your willingness as a Care to Lead Leader to open up and to be vulnerable at times.

Opening Up

Matt Sakaguchi was a mid‐level manager at Google at the time that Project Aristotle began. He was interested in the project because the last team he led didn't work very well together and he wanted to make sure things went better this time with his new team. He asked Project Aristotle researchers if they could help and they provided him with a survey for his team that he then administered. Sakaguchi thought he had a pretty strong team, but to his surprise when the results came back there were some glaring weaknesses.

Sakaguchi decided to bring his team together for an offsite meeting to talk about the survey results. But he started the meeting first by asking each team member to draw his or her life journey and how he or she got there that day. Sakaguchi went first and showed the team his journey and shared something he was fairly certain no one knew about: he had stage four cancer. His team was stunned; they didn't know what to say.

In the short 10 months that they had been working together, they came to like Sakaguchi. No one on the team had any idea that he had been dealing with this. Journalist Charles Duhigg explains what happened next. “After Sakaguchi spoke, another teammate stood and described some health issues of her own. Then another discussed a difficult breakup. Eventually, the team shifted its focus to the survey. They found it easier to speak honestly about the things that had been bothering them, their small frictions and everyday annoyances.”3

Sakaguchi later said of the team activity in an interview with Massey Morris, manager of digital and marketing at Tory Burch:

My goal with that exercise was to see that once you hear what people have gone through, you can never look at them the same. You start seeing them as people first, not a co‐worker who is making your job harder. At this new level of sharing, we were actually able to get some discussions going about how we can work better as a team. After about a month, the dynamics of the team had changed and it became one of the best teams I've ever worked with at Google.4

Having an open team feels safer and makes everything better. Care to Lead Leaders recognize that power and do everything they can to create such a team or teams.

You Go First

Creating a place where people felt safe started with Matt Sakaguchi and his willingness to be open, which gave the green light for others to open up as well. And it starts with you, too.

Years ago, I was doing some consulting and development with a senior leadership team. At the time, they were having what seemed to be unrepairable issues. They didn't like each other and there had been a lot of unhealthy conflict, huge communication issues, and trust was at an all‐time low. People were closed off and very little collaboration was happening. And as is usually the case, these problems cascaded down the entire organization affecting the morale of everyone.

I brought the team together to do a two‐day intensive workshop on trust. Kicking the meeting off with an exercise, members of the team were asked to share a personal challenge that they had dealt with as a child. They were encouraged to be as vulnerable as they were comfortable being. I knew that the sharing had to start with the CEO, whom I will refer to as Scott (not his real name, of course).

Scott was perceived to be very closed. He was mostly about business and rarely took the time to get to know others on a more personal level. To be honest, most of the struggles with this company were due to his lack of leadership and trust in him as a leader. I had a direct and honest conversation with him before the meeting. Fortunately, at that point he was open to anything because his company was tanking fast.

I asked Scott if he would be willing in the kickoff exercise to share first. His openness was going to set the tone. Based on my experience with teams and much like the experience that Sakaguchi's had at Google, I knew that if this leader could be open, others would be willing to be open as well, and openness was what this team needed to start getting back on track.

What happened next surprised me and completely shocked this entire leadership team. Scott went first as planned. He shared his experience of growing up with an alcoholic father. Here's the thing though: every member of that team knew who Scott's father was, which made it even more personal. His father had stopped drinking years ago, but the affect it had on Scott growing up was still very real. I assumed he had permission from his father to share his story.

Scott emotionally (and I am talking about weeping at times) shared how his father was rarely present, how as a young boy he never felt like he mattered much, and how he could never live up to his father's expectations. By the time he was done, he had every person in that room in tears, including myself. For the rest of the exercise each member of that team openly shared, and many times very emotionally shared, their greatest challenges growing up. After the exercise was over the team was in a very different place than they had ever been. The feeling in that conference room dramatically changed from what it was before we started. And the next two days were amazing as openness increased and trust, communication, and accountability improved, which all allowed for more open discussions on what was happening to the organization and how to fix it. That team forever changed from that point on.

Is this an extreme example of a leader being open? Yes, but it worked! Although I don't think it is always necessary for leaders to open up to the level that this leader did, opening up at some level begins to create higher levels of trust and safety and makes team members feel that they can be open as well. Creating more openness on your team starts with you opening up to your team. People want to follow a leader who is open, real, and human, not closed, fake, or perfect.

However, I feel at this point I should give a warning before going any further. Opening up doesn't mean sharing every day every single personal challenge you are having. It doesn't mean shouting every single little mistake you make, and in general letting people know you can't do your job—that is a lack of competence, not vulnerability. It also doesn't mean opening up about personal gripes you have with team members, your boss, other leaders, or even clients. It shouldn't feel to your team like complaining, being negative, or even critical. It also doesn't mean you share things you have no right sharing. Opening up in the wrong ways about the wrong things puts you at risk of undermining your own leadership. People may see you as weaker, not humble and open. There is a balance and that balance requires careful thought and good timing.

However, you have probably had a past leader who never opened up and showed any type of vulnerability, was always right and never wrong, “never made a mistake,” never said he or she was sorry, and never asked for help or feedback. How did you feel about that leader? How safe did you feel opening up and expressing honest opinions, feedback, or concerns?

No One Is Perfect

Your ability as a Care to Lead Leader to humbly open up at appropriate times and be seen as human is critical to creating safety and trust on your team and in your organization.

Admit an “Oops”

On June 2, 2010, Armando Galarraga, a pitcher for the Detroit Tigers, was one out from pitching a perfect game, something that is rare in Major League Baseball. Pitching a perfect game means that in a complete game, at least nine innings, not a single opposing player gets on base. However, on the last out of the ninth inning, the first base umpire, Jim Joyce, ruled the runner safe and put an end to Galarraga's quest for a perfect game.

Joyce believed that he made the right call, that is, until he saw the replay for himself after the game. The replay showed that the runner was clearly out and that Galarraga should have gotten credit for a perfect game. The humble umpire tearfully and immediately went to the 28‐year‐old pitcher from Venezuela and apologized for getting the call wrong.

What happened next is just as great! Galarraga turned around and forgave Joyce for blowing a call that cost him something he may never do in his career again: throw a perfect game. “He probably feels more bad than me,” Galarraga said. “Nobody's perfect. Everybody's human. I understand. I give the guy a lot of credit for saying, ‘I need to talk to you.’ You don't see an umpire tell you that after a game. I gave him a hug.”5

We are often touched by people, like umpire Jim Joyce, who are humble enough and willing to admit a mistake, even at the risk of a lot of embarrassment. Leaders have opportunities to soften the hearts of those they lead and create teams where people feel safe to admit their own mistakes by admitting when they are in error. Shrugging it off, or acting like nothing happened, or even worse—denying it was a mistake makes it more likely others won't ever feel safe in admitting their mistakes. Hiding mistakes by team members can have huge negative effects downstream.

It is hard for many of us to admit our mistakes. By admitting a mistake, we might believe that others will see us as incapable or less intelligent. This is a terrifying thought for some leaders; however, none of it is true. When we admit our mistakes, we are often seen as more capable, intelligent, and even more credible. People relate to and are more connected to people who seem more human.

In the 1980s, there was a group of researchers at Cleveland State University that made an unexpected discovery. In an experiment, these researchers created two fictitious job applicants, David and John. Both applicants had identical résumés and letters of recommendation; however, in John's letters, there was the sentence, “Sometimes, John can be difficult to get along with.” Both résumés were shown to several human resources directors. Which applicant do you suppose the directors preferred? Surprisingly the majority of them chose difficult‐to‐get‐along‐with John.6

It was concluded that the criticism of John made the praise of him more believable. Admitting John's weaknesses actually helped sell him. In short, admitting your flaws gives you more credibility! The more you are willing to admit your mistakes and take full responsibility for your actions, the more believable you will be. Humbleness does pay, if you give it a chance.

Members of your team(s) and in your organization(s) are going to make mistakes as well. Giving them permission to make mistakes and even to fail is part of creating a safe climate of openness on your team. After all, no one is perfect, and the way you facilitate how failure is viewed can make a big difference to individuals, teams, and an organization's overall success.

American billionaire and founder and CEO of Spanx, Sara Blakely, was taught to embrace failure as an important means of learning as a child. She incorporated this into her culture at Spanx as well. In a video by Business Insider, Blakely shares how her father would actually high‐five her and congratulate her at the dinner table if she shared a failure she had that week. She said, “he'd actually be disappointed if I didn't have something that I'd failed at that week.”7 These experiences in her words “reframed” her definition of failure.

How you respond to others when they make a mistake matters. Most everything we learn in life requires some kind of failure: from potty training, to riding a bike, to learning a new software system, to taking the lead for the first time on a project. Each is filled potentially with errors, mistakes, not to mention frustration. The only way not to fail is to not try in the first place. How you respond to mistakes and failure in your own life, which is often heavily influenced by how others respond to you, has an impact on how you learn, to what level you learn, and how confident and willing you are to take risks in the future.

When you were learning to walk, you took a step and what happened? Everyone around you smiled, applauded, and encouraged you to keep trying, so you did. You took another step and either fell or were able to take one more step. What happened? You received more smiles and encouragement. At each step you adjusted something you did before and improved until not only were you walking but eventually started doing more and more complicated things like running, playing a sport, or maybe even walking across a tight rope! The point is, you improved because of how others reacted to you.

What would have happened if with your first step and fall your mother or father became angry and told you, you should haven't even tried and prevented you from trying again? When would you have eventually learned how to walk? Although this might seem like a silly example, it really isn't too farfetched with how some leaders sabotage those they lead by making them not feel comfortable with failing.

In Blakely's company she has created what she calls, “the ‘oops’ of Spanx.”8 She said they encourage people to fail and that she brings up her failures all of the time. The “oops” of Spanx includes oops in its history and the oops that Blakely recently did. She has turned that into “oops meetings” where employees are encouraged to stand up and talk about their oops and mistakes. She says, “If you can create a culture where [your employees] are not terrified to fail or make a mistake, then they're going to be highly productive and more innovative.”9 Blakely should know!

Creating a work environment where people can easily admit mistakes speeds up the learning curve for everyone, creates greater efficiencies, and avoids bigger and more costly errors later. And open leaders are seen as more authentic, connect more easily, and inspire more often. They are also seen as more caring.

Say You Are Sorry

Part of admitting a mistake sometimes includes saying you are sorry, or “I apologize.” Being able to say you are sorry requires open humility. It's not only admitting that you made a mistake but also acknowledging that people were hurt by your mistake. Saying sorry is about taking accountability for what you did and whom you affected by what you did. And it creates an openness on your part that helps those you lead feel safer.

How would you feel about a leader who made a mistake that affected you and who later looked you straight in the eyes and with all of his heart said, “I am sorry”? The chances are that you have rarely had that happen to you. I can probably count on three and a half fingers (the half being a “kind of sorry”) the times it happened to me over my long career. But you have an opportunity to be different, to be more open than that. You can be a Care to Lead Leader who cares enough about those you lead so that when you make a mistake, and someone is affected by that mistake, you immediately and sincerely apologize. Leaders who are open enough to apologize create a safety of openness on their teams.

Ask for Help

Care to Lead Leaders ask for help; weak leaders don't. Weak leaders fear that they might be seen as less than capable (which is an overall theme with less‐than‐open leaders). Care to Lead Leaders know that asking for help is an opportunity for the team to feel valued, and it sets a tone of creating a culture of helpfulness.

All leaders must recognize that they have limitations and that asking for help moves them past those limitations. They are not only modeling for their teams what humbleness can do but also by opening up and asking for help, leaders are giving permission to their team(s) and organization(s) to do the same. Asking for help also opens the door for service. Others need the opportunity to serve you, which generates good feelings across the team.

Ask for Input

Asking those you lead for input from time to time also creates a climate of openness. How can someone you lead not feel valued and as a result open up to you when you ask, “Carrie, you always have great ideas; can you tell me how you feel things are going?” Or, “Tyler, I value your opinion and would like to get your input on how we can do this better next time.” When people know you value them and genuinely want their input, they are more likely to feel safe and open up.

Ask for Feedback

Have you ever had someone give you negative feedback and you cringed, wanted to get away, became upset, maybe angry, and even started having a strong dislike for the person who gave you the feedback? If you have, you aren't outside of the norm. Most people when they receive feedback initially struggle. Why? A lot of it has to do with our fight‐or‐flight mode of survival. Psychologists and neurobiologists have studied this and found that our brains react much quicker to negative stimuli because of the way they are wired, and when we get such stimuli, we either want to run away or rumble.

But as you know, feedback is powerful, and when you embrace it for what it is, it can change who you are. However, those you lead can struggle in providing it. VitalSmarts, a leadership training company, conducted an online survey to understand how comfortable employees were in sharing critical feedback with their managers. Eighty percent of 1,335 respondents said that everyone knows about and even talks about a significant weakness their boss has but never speaks directly to their manager about it.10 In other words, most of those you lead aren't going to come to you and provide helpful and possibly game‐changing feedback unless you regularly seek it.

In the past when I was conducting one‐on‐ones with those I led, I always ended our meeting by asking, “What can I do to improve as a leader?” I realized that I was opening myself up, but I also understood that if the people I led would be honest with me, and I would work on getting better based on what I was hearing, I could improve dramatically as their leader.

Initially those I asked would say something like, “I can't think of anything right now.” But I knew that wasn't true; there was something I could do better. Each meeting I would continue to ask the same thing and get the same answer. It wasn't until I started pointing out things in these meetings that I believed I could do better that they started opening up, by first agreeing with me and then suggesting things to me. And once I started asking for honest feedback on how I had improved on what I was hearing from them, each month I kept getting more and more additional feedback on how I could be a better leader. Is this hard? Absolutely! But do you care enough to ask? That's the question.

If you could push a button and magically have an objective detailed list of things you could start improving on immediately as a leader, would you push it? I believe most of us would. Care to Lead Leaders care enough to openly ask those they lead for that list.

When you are receiving feedback and doing something with that feedback to get better, those around you take notice. Because you are open, again, others feel like they can be open. Because they realize that you don't see yourself as perfect, they don't believe they are either. As a result, everyone becomes more open to trying to be better together. That's how it works!

Norms to Perform

Team norms are a powerful Care to Lead Leader tool. In fact, you can't create a highly safe climate of openness without them. They are a set of guidelines that a team establishes together that safely support the interaction of team members. Norms give members of your team permission and a feeling of safety to be open and to embrace others' openness.

“He consistently interrupts, talks over people, can't shut up, and I get very little participation in my meetings from others as a result.” Those were the frustrations described to me by Stephanie, a leader who was at her wit's end and had no idea how to fix the rude and monopolizing behavior of one of her team members, Jeff. I asked her if she had talked to him, she said she had several times but to no avail. I asked if she had any types of team norms in place. At that time, she didn't.

I suggested that Stephanie quickly set some norms with her team. Naturally, with the team very aware of Jeff's monopolizing behavior and with her leadership guidance, they could easily create a norm that included not interrupting and talking over another person. Once the team's five to seven (I highly recommend not setting more than seven because if everything is important, then nothing is important) norms were in place, Stephanie would then challenge the team to abide by the norms and commit them to heart by the next meeting. I also asked Stephanie to bring a bell for each team member to the next meeting. She looked at me a little funny, but as I explained to her, the bells were a fun way to bring attention to any violation of a norm. In fact, I suggested that Stephanie purposely violate a norm at the start of the meeting and have several on the team who were asked ahead of time to ring bells when she did.

As the meeting began, Stephanie indeed purposefully violated a norm. The two people she asked previous to the meeting to ring their bells rang them quickly and loudly and thereafter the rest of the team rang theirs as well. They all laughed and Stephanie apologized and said she would work on it. After that, any violation of a norm, including interrupting and talking over others, was immediately followed by bells, lots of laughter, and apologies. Jeff's tendency to interrupt and talk over others lessened substantially and participation in meetings increased and eventually included everyone.

What I did was help this team set a group of norms to improve good team behavior and create a safe climate of openness. You can effectively use these tools with your team(s) as well.

Norms can be set for many things such as being on time to meetings, being prepared for meetings, agreeing how quickly people answer their phones or return an email, creating a no cell phone or technology policy during meetings, doing what you say you will do, and so on. But some of the most important and powerful norms set on teams are those concerning openness:

  • Treating each other with kindness and respect
  • Giving others the benefit of the doubt
  • Listening to understand first
  • Openly admitting mistakes
  • Not throwing people under the bus
  • Avoiding politics
  • Having permission to be genuine and open about ideas
  • Respectfully challenging someone if you don't agree
  • Supporting each other as needed
  • Establishing that it's okay to not have all the answers

There are many other team norms that could be listed here, but the important thing is that you create these as a team. The goal of setting up such norms is to create a safe place where people can feel open in; take risks; express how they feel; respectfully but passionately (if necessary) disagree; provide bold, direct, and honest feedback; courageously contribute ideas; admit when a mistake is made; or ask for help.

Would you agree that if your people felt safe with even just a few of these actions that it would make a difference? Team norms are an important tool that you can't afford not to use in your leadership in order to create openness.

Support, Encourage, and Mine

If a gardener fails to give a plant water, fertilizer, weed around it, and protect it early on from wind and frost, it won't ever reach its full potential and may not even grow at all and instead die. Similar to a plant, if you set up norms, for example, but fail to regularly support, encourage, and mine them early on, those norms will fail to be adopted and embraced. In turn you are not going to be successful in creating a team where others feel as safe. Creating a climate of safety is an active and proactive activity.

Support and Encourage

Creating teams where people can open up requires regular support and encouragement. Care to Lead Leaders ask from time to time how safe those they lead feel in opening up. They ask them what they can do to improve more openness and what they can do to help them feel safer.

As it pertains to norms, with the leaders help, the team regularly asks, How are we doing? Where have we improved? How can we improve more? What gets measured has the opportunity to get better. Again, as already mentioned, I would highly suggest that you put your team norms somewhere on every team meeting agenda as a reminder to review, measure, and discuss periodically.

Also important is that you positively point out behaviors that support openness and team norms both when your team is meeting and in one‐on‐one settings. In team meetings, for example, when someone takes a risk with a suggested idea, let that person know that you appreciate their risk and idea. If taking the risk aligns with team norms, then point that out as well. The more you support and encourage openness, the more willing people will be to practice openness, and eventually the safer everyone will start to feel in being open. Openness needs to be massaged, supported, and encouraged.

Mine

A quick tool to help you create openness is to mine for it. Mining is a proactive approach to creating openness. If someone in a meeting, for example, is being quiet and his body language shows that he isn't comfortable with something being said, a leader or a teammate might ask him what he is thinking, or why it feels and seems like he doesn't agree. Teams consist of many differing personalities and some need a little more prodding than others to be open. It might be at the moment that he just doesn't feel safe. But the leader's and team's support and encouragement can help. Of course, be careful not to push too hard; that person might close even more. But with the right norms and team culture, mining can be effective for all.

Notes

  1. 1   Charles Duhigg, “What Google Learned from Its Quest to Build the Perfect Team,” New York Times Sunday Magazine, February 27, 2016, 20.
  2. 2   Amy Edmondson, “Building a Psychologically Safe Workplace,” Ted: Ideas Worth Spreading, Video File, May 4, 2014, https://www.youtube.com/watch?v=LhoLuui9gX8.
  3. 3   Charles Duhigg, “What Google Learned from Its Quest to Build the Perfect Team.”
  4. 4   Massey Morris, “This Google Manager Shares His Secrets for Building an Effective Team,” Fast Company, Last modified August 15, 2018, https://www.fastcompany.com/90218743/this-google-manager-shares-his-secrets-for-building-an-effective-team.
  5. 5   Paul White, “Missed Call Leaves Detroit's Armando Galarraga One Out Shy of a Perfect Game” USA Today, June 2, 2010.
  6. 6   Harry Beckwith, Selling the Invisible: A Field Guide to Modern Marketing (New York: Warner Books, 1997), 157.
  7. 7   Sara Blakely, “Spanx CEO Sara Blakely Offers Advice to Redefine Failure.” Business Insider, Video File, September 8, 2016, https://www.youtube.com/watch?v=OZEPbyIA8XI.
  8. 8   Ibid.
  9. 9   Blaire Briody, “Sara Blakely: Start Small, Think Big, Scale Fast,” Insights by Stanford Business, Last modified June 21, 2018, https://www.gsb.stanford.edu/insights/sara-blakely-start-small-think-big-scale-fast.
  10. 10 Joseph Grenny and Brittney Maxfield, “How Leaders Can Ask for the Feedback No One Wants to Give Them,” Harvard Business Review, Last modified July 29, 2019, https://hbr.org/2019/07/how-leaders-can-ask-for-the-feedback-no-one-wants-to-give-them.
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