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by Mona Chung
Doing Business Successfully in China
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Title page
Table of Contents
Copyright
List of figures
About the author
Chapter 1: Introduction
Chapter 2: Communicating with Chinese by understanding them better
Chapter 3: The Chung Model: a practical business example
Chapter 4: Characteristics of the Chinese in commercial negotiations
Chapter 5: A culturally sound entry strategy brings success
Chapter 6: The mindset of culture and its impact
Chapter 7: Mistakes to avoid in managing multicultural teams
Chapter 8: Cultural obstacles to negotiations: new research in China
Chapter 9: Eat, drink and may your business prosper
Chapter 10: How to market products to Chinese consumers
Chapter 11: Conclusion
Index
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Table of Contents
Chandos Asian Studies Series Contemporary Issues and Trends
Doing Business Successfully in China
Mona Chung
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