• Apple’s iPod | • FedEx’s Overnight Letter |
• 3M’s Post-it Notes | • Callaway’s Big Bertha |
• Sun Microsystems’ Unix Server | • Sony’s PlayStation |
• Colgate-Palmolive’s Total | • Volkswagen’s Beetle |
Toothpaste | • Kimberly-Clark’s Pull-Ups |
• Miller Lite | • Chrysler’s PT Cruiser |
• Medtronic’s Pacemaker | • McDonald’s Chicken |
• Herman Miller’s Aeron Office | McNuggets |
Chair | • Palm Computing’s Pilot |
• DuPont’s Kevlar | Organizer |
• Gillette’s Sensor Razor | • Merrill Lynch’s Cash |
• Pepsi’s Gatorade | Management Account |
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