Dedication
Introduction
Chapter 1: Weapons of 9780061899874
Chapter 2: Reciprocation: The Old Give and Take … and Take
Chapter 3: Commitment and Consistency: Hobgoblins of the Mind
Chapter 4: Social Proof: Truths Are Us
Chapter 5: Liking: The Friendly Thief
Chapter 6: Authority: Directed Deference
Chapter 7: Scarcity: The Rule of the Few
Epilogue Instant 9780061899874: Primitive Consent for an Automatic Age
Notes
Bibliography
Searchable Terms
Acknowledgments
About the Author
Copyright
About the Publisher
