Send an e-mail to [email protected] and sign up for the UnArmy, the awesometastic book-owner list so I can send you new sections, videos, and calls-to-action. Oh, and Vegas parties, too, which is the best reason to join.

Let’s start a conversation. Say hi on Twitter @UnMarketing or use the hashtag #UnBook to share in the discussions. Find out how others are using the concepts you’ve just read to better engage with your market and grow your business.

Every day I see examples of the good and bad that companies do. I have the honor of meeting people who believe that good actions mean good business. A few months after first meeting him, I had the pleasure of returning to the Wynn to meet Wes in person, this time to thank him and to see the genuine smile on his face, his humbleness, and the look of true fear in his eyes when I told him I would be opening this book about him. ☺

I want you to join me and unlearn, become unhinged, undeterred, and unstoppable in creating a business that is both successful and natural to you.

This is going to be fun.