Conclusion: Think Globally, Act Locally

Thinking globally. Beginning the equity allocation process by looking at global equity market capitalization makes all the sense in the world (pun intended). Here is an exercise investors might try. Assume our investor has 35 percent of his entire portfolio in U.S. large-cap stocks, 5 percent in U.S. small-cap stocks, 15 percent in international stocks and 5 percent in emerging markets stocks. Of the 60 percent of the portfolio in equities, then, our investor has 40 percent (67 percent of the equity exposure) allocated to U.S. and 20 percent (33 percent) allocated to non-U.S., compared to a market weighting of (roughly) 45 percent U.S. and 55 percent non-U.S.:

Investor's Portfolio Global Market Cap (rounded)
U.S. equities 67 percent 45 percent
Non-U.S. equities 33 percent 55 percent

Now we might ask ourselves why we are so smart that we can make a huge, 22 percent bet against non-U.S. stocks? What is it we know that gives us confidence to make such a sizable bet? Would we do so elsewhere in our portfolio? If not, we should probably take steps to bring these two allocations closer together.

Acting globally. I have discussed above the challenges associated with using a global manager for our equity portfolio, but of course it's possible to do so, with these being the main choices:

Option #1—Engage an active global equity manager. Here the main challenge is that there are so few firms that have the global resources required to demonstrate ongoing competence in such a challenging endeavor. Thus, if our client adopts Option #1 they will be taking very substantial organizational risk: If the manager blows up or substantially underperforms, so will the client—big time.
Option #2—Engage a “core plus” global equity manager. Many large firms—global banks and investment banks in the main—offer so-called “core plus” strategies. These firms have decided that active management in this area is far too challenging, and so they manage global money by indexing most of the allocation and then “porting” return from a short-term bond portfolio into the indexed global equity portfolio. If all goes well, these managers will deliver the return on a global benchmark—the MSCI All Country World index, for example—plus a few points of return from the bond portfolio. Of course, all does not always go well.
Option #3—Engage a pure index manager. This is the simplest approach to a global equity exposure, but it means that roughly 60 percent of the overall equity portfolio cannot outperform.

My skepticism of global equity management notwithstanding, I see no reason why adventurous investors shouldn't dip their toes in the global equity market by engaging one of the managers described above. A global manager would therefore be managing money alongside more traditional domestic and foreign managers, and this in itself presents complications in terms of maintaining our asset allocation strategy and in judging relative performance. But it's not impossible, and may be worth the trouble just to gain experience with a global manager.

Most likely, the slowly increasing population of quality global equity managers will be used by sensible investors as satellite managers who provide useful manager diversification, given that they are working with a different opportunity set than pure domestic or pure non-U.S. managers.

Acting “locally.” By acting “locally” I mean implementing the globally designed portfolio in the traditional way: by engaging domestic and international specialist managers. Thus our globally designed, locally implemented portfolio might look something like this:

Long Equity Asset Allocation

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Portfolio Implementation (Long Equities)

Subtotal Total
(% of Equity Alloc) (% of Equity Alloc)
U.S. large-cap passive 35%
U.S. small-cap active value 4%
U.S. small-cap active growth 6%
U.S. total 45%
EAFE active value 10%
EAFE active growth 10%
Non-U.S. small-cap 5%
Emerging markets core 20%
EM Asia ex-Japan 10%
Non-U.S. total 55%

If you were to inject a global equity manager into the portfolio, you would likely take that manager's allocation out of the U.S. large-cap passive and EAFE active allocations, roughly equally.

Given the very fundamental changes in the economic organization of the world that followed the collapse of the Soviet Union, and how rapidly those changes have evolved over the ensuing two decades, I agree wholeheartedly that a conceptually global approach to equity investing makes sense. I have argued, however, that implementing a global approach using global equity managers remains problematic and it is likely to remain so for many years to come. “Think globally, act locally” is likely to be the preferred strategy for most U.S.-based and non-U.S. based investors.

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