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The Value Myth
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The Value Myth
by Richard Robbins
Deliver the Unexpected: And Six Other New Truths for Business Success
Cover
Praise for Deliver the Unexpected
Title Page
Copyright
Dedication
Acknowledgments
Resources to Help You Deliver the Unexpected
Introduction
Chapter 1: The Sign
Chapter 2: The Nemesis
Chapter 3: The Cub
Chapter 4: The Future Myth
The Future Myth
Chapter 5: The Knowledge Myth
The Knowledge Myth
The Knowledge Myth
Chapter 6: The Failure Myth
The Failure Myth
Chapter 7: The Abundance Myth
The Abundance Myth
Chapter 8: The Value Myth
The Value Myth
Chapter 9: The Attraction Myth
The Attraction Myth
The Attraction Myth
Chapter 10: The Journal
Chapter 11: The Shop
Chapter 12: The Happiness Myth
The Happiness Myth
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Chapter 8: The Value Myth
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Chapter 9: The Attraction Myth
The Value Myth
Myth:
Value is delivering more of what people want.
Truth:
Value is created by delivering the unexpected.
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