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by Jennifer Grappone, Gradiva Couzin
Five Stars: Putting Online Reviews to Work for Your Business
Cover
Acknowledgments
About the Authors
Introduction
What’s Inside
Conventions Used in This Book
Chapter 1: You Are Here: Understanding Your Opportunity
Online Reviews: An Important Marketing Channel
Know Where You Fit In and How to Focus
Chapter 2: The Online Reviews Landscape
Types of Online Reviews
Types of Review Sites, Platforms, and Services
Fake Reviews
Chapter 3: Understanding Reviewers and Reviews
Who Are the Reviewers?
What Triggers a Review?
Influencing Factors in Reviews
Chapter 4: Monitoring and Learning from Your Reviews
Why Monitor Reviews?
Review Monitoring for Best Results
Review Monitoring Tools
Learn from Your Reviews
Chapter 5: How to Get More Reviews
Tools and Techniques for Getting New Reviews
Cultivating a Word-of-Mouth Mentality
Authenticity and Ethics
Chapter 6: Review Venues: Need-to-Know Tips for Your Action Plan
Yelp
Google+ Local
TripAdvisor
Angie’s List
ResellerRatings
Bazaarvoice
Chapter 7: Navigating Negative Reviews
Discouraging Negative Reviews
Responding to Negative Reviews
Redress and Removal
Chapter 8: Showing Off and Being Found
Show Off Your Reviews
Improve Your Search Results
Chapter 9: Maintaining Your Momentum
Developing Your Plan
Power Moves for a Time-Strapped Small Business
Reaching for the Stars
Search in book...
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