Table of Contents
Chapter 1: You Are Here: Understanding Your Opportunity
Online Reviews: An Important Marketing Channel
Know Where You Fit In and How to Focus
Chapter 2: The Online Reviews Landscape
Types of Review Sites, Platforms, and Services
Chapter 3: Understanding Reviewers and Reviews
Influencing Factors in Reviews
Chapter 4: Monitoring and Learning from Your Reviews
Review Monitoring for Best Results
Chapter 5: How to Get More Reviews
Tools and Techniques for Getting New Reviews
Cultivating a Word-of-Mouth Mentality
Chapter 6: Review Venues: Need-to-Know Tips for Your Action Plan
Chapter 7: Navigating Negative Reviews
Responding to Negative Reviews
Chapter 8: Showing Off and Being Found
Chapter 9: Maintaining Your Momentum
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