Writing a book is no small feat. It requires time, dedication, drive, and focus. The motivation for Critical Selling came from our desire to provide real, tangible skills, and best practices to all sales professionals who want to improve their performance in today's selling environment. This book was a team effort and there are many people we would like to acknowledge for their support, guidance, and hard work.

First, we would like to express our sincere gratitude to the best team in the sales performance business, our colleagues at Janek Performance Group. Dana, Rudy, Amy, Mindy, Jerry, Brandon, and the rest of the team. Your unwavering commitment to supporting our clients in achieving their sales objectives is second to none.

Next, we would like to thank our confidant and “Chief Book Officer,” Kelli. Your work is truly first class and your zeal, expertise, and insight were paramount in bringing this book to life. We can't thank you enough for the countless hours you invested with us over this past year!

It's important to acknowledge the outstanding publishing team at John Wiley & Sons. A big “high five” to Lia, Shannon, Deborah, Peter, John, Liz, and the rest of the team. Thank you for your patience while guiding a few rookie authors through this process. All of you are true professionals!

Finally, we would like to acknowledge our first true sales family; thanks for giving two young kids an opportunity to be part of and help build a powerhouse sales organization. There is no question; the company changed the lives of thousands of sales professionals both in the United States and abroad, including ours. There was never a dull moment working side by side with who today remain some of our closest friends. Thank you to our personal mentors, Adam, Marty, and Mike. Your leadership and passion for sales excellence still live in us today!

Nick would like to personally acknowledge:

I would also like to acknowledge other people who contributed to this book. To my mother, Helen, and father, Mark, thank you for your wisdom, kindness, and courage. To my brother, Eric, and lifelong friend, Aviv, thank you for always being there for me when I needed you the most. To Brittany, thank you for your unconditional love, support, and all that you do. To my family in San Diego, Mila, Mike, Alex, Cindy, and Stella, thank you all for your kindness and encouragement.

Justin would like to personally acknowledge:

I would like to acknowledge the love and support of my family and those closest to me. I cannot thank you all enough for the steady and positive influence you've given me throughout my life, and this book would not be possible without you. Thank you to my mother, Debbie; my sisters, Alisha and Breanna; my Granny, Audrey; my uncle, Joe; my aunts, Rhonda and Carol; Jeff, Bob, Barbara, and Mark. I love you all!