A
- apologizing, to customers
- Apple
- Atkinson, Jane
B
- Be the Best at What Matters Most—the Only Strategy You’ll Ever Need (Calloway)
- Better Beats Different
- being best
- “distinctive” versus “better,”
- innovation and
- offering value
- book, organization of
- Buffett, Warren
- “burning platform,”
- business mistakes
- attention to
- customer service and
- losing Magnetic Mojo and
- overview
- business to business (B2B) marketing, word of mouth and
C
- Calloway, Joe
- Be the Best at What Matters Most—the Only Strategy You’ll Ever Need
- Magnetic: The Art of Attracting Business (workshops)
- Never By Chance—Aligning People and Strategy through Intentional Leadership
- “You’re Fired!,”
- casual dining, change in
- change
- increased pace of
- in marketplace
- Chelsea Bistro
- Chesterton, G. K.
- Circuit City
- City Slickers (film)
- clarity, of Three Things You Must Get Right
- Collins, Jim
- competition, understanding
- competitiveness
- connecting
- appealing to individual customers and
- face-to-face
- with handwritten notes
- See also customers
- control, Three Things You Must Get Right and
- customers
- connecting with
- customer focus by entire organization
- customer service and business mistakes
- customer service and Magnetic mind-set
- experience of
- identifying
- immediate response to
- knowing
- recommendations by (See word of mouth)
- refusing work from
D
- Deluxe Corp.
- Deming, W. Edwards
- disagreement, as constructive
E
- e-mail, phone calls versus
- employees
- hiring of
- organizational culture and
- Enterprise
- Entrepreneur
F
- face-to-face meetings
- fast food business, change in
- Feltz, Chuck
- Finke, Nikki
- Five Friends, The (Calloway, Winget, Sanborn, Pennington, McKain)
- Fred Factor, The (Sanborn)
- Fun Is Good (Veeck)
H
- handwritten notes
- Himes, Bruce
- hiring practices
- HTC
- Huidekoper, Annie
I
- improving
- as daily ritual
- intention and
- perfectionism versus
- process of
- reflection for
- specificity for
- taking action for
- innovation
- intention
- Internet sales, difficulty of
J
- Jobs, Steve
- Jordan, Michael
K
- kaizen
- Kennedy, Robert
- Kraker, Brian
M
- Magnetic businesses
- attracting business as art
- book organization and
- continuous improvement for
- example
- future of
- hard work needed for
- ideas used for
- market adaptation by
- market research for
- mind-set for
- relevance of
- social media for
- Three Things You Must Get Right
- Three Things You Want Them to Say
- value creation strategy for
- Win-Win Strategy as ultimate guideline for attracting business (See also Win-Win Strategy)
- See also customers; Gilson Boards (case study); word of mouth
- Magnetic mind-set
- customer service for
- mind-set, defined
- selective acceptance of work
- understanding competition for
- Magnetic Mojo, loss of
- Magnetic: The Art of Attracting Business (workshops) (Calloway)
- Malham, Arnie
- Mama’s Fish House (Maui)
- market adaptation
- “burning platform” metaphor for
- future success and
- making proactive changes for
- recognizing change and
- market research
- identifying customers with
- importance of
- Internet sales and
- knowing customers and
- planning and
- testing products/ideas for
- for understanding competition
- See also Gilson Boards (case study)
- Marsalis, Wynton
- McKain, Scott
- mind-set, defined
- Minnesota Business Magazine
- Murray, Bill
- Murray, W. H.
N
- Never By Chance—Aligning People and Strategy through Intentional Leadership (Calloway, Feltz, Young)
- notes, handwritten
O
- organizational culture
- customer focus of
- importance of
P
- Pancake Pantry
- Panera Bread
- Pennington, Randy
- perfectionism, improving versus
- “permanent dissatisfaction,”
- phone calls, benefits of
- planning, need for
- positive experiences, creating
- purchase decision, word of mouth and
R
- Radio Shack
- “red flag” clients
- relevance
- importance of
- loyalty and
- recognizing threats to
- response time
- immediate response as goal
- immediate response as standard of performance
- real-time response as expectation
- retail politics, practicing
S
- Sanborn, Mark
- Sanborn & Associates
- Scottish Himalayan Expedition, The (Murray)
- Shaich, Ron
- simplifying, “thinking clean enough” for
- Singapore Post
- social media
- face-to-face connection versus
- immediate response to customers through
- importance of
- strategy and
- Speaker
- Starbucks
- St. Paul Pioneer Press
- St. Paul Saints (case study)
- customer experience and
- loyalty of fans and
- organizational culture of
- overview
- Subway
- “survival of the fittest,”
T
- “table stakes,”
- testimonials from customers
- as emotional connection
- exercise for
- identifying what testimonials should say
- influence of
- intention and
- overthinking
- Tetschner, Stacy
- Theory of Everything, The (film)
- “thinking clean enough,”
- threats, recognizing
- Three Things You Must Get Right
- case study
- clarifying
- continuous improvement and (See also improving)
- control and
- as Grand Guarantee
- identifying
- strategy for
- uniqueness of businesses and
- Three Things You Want Them to Say
- as emotional connection
- exercise for
- identifying what testimonials should say
- intention and
- overthinking about
- Toyota
- Triumph International
U
- Ultimate Customer Experience
- uniqueness, of businesses
V
- value creation strategy
- being best at your business
- “better” versus “distinctive,”
- innovation for
- offering value
- Veeck, Mike
- video, using
W
- Western Water Works Supply Company, Inc. (WWWSC)
- What’s Wrong with the World (Chesterton)
- Winget, Larry
- Win-Win Strategy
- alternatives to
- competitiveness and
- constructive disagreement and
- organizational culture for
- overview
- rule of success for
- “survival of the fittest” versus
- as ultimate guideline for attracting business
- word of mouth
- for business to business (B2B)
- creating positive experiences for
- decision to buy and
- example
- importance of
- relying on
- social media strategy and
- sparking
- St. Paul Saints case study
- “zero moment of truth (ZMOT)” and
- “wow” factor, chasing
Y
- Young, Kris
- “You’re Fired!” (Calloway)
Z
- Zappos
- “zero moment of truth (ZMOT),”
..................Content has been hidden....................
You can't read the all page of ebook, please click
here login for view all page.