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Gender Inequities in Collegiate Sport: History, Theory, Policy, and Practice

Emily A. Johnson and Ajhanai Chanel Inez Newton

Sport is a microcosm of society, perpetuating many “isms” that impede it from attaining a level of consciousness that works toward a more inclusive sporting realm. The discourse surrounding sport generally focuses on competition, ability, and notoriety, rather than the sporting realm’s linkage to discrimination and inequity. However, these aspects cannot go unexamined or unchallenged, as they have tangible effects on the lives of athletes, spectators, administrators, and individuals at large. This chapter will illustrate the intersections of sport, gender, race, higher education, and effective gender equity practices. When employing a critical lens, the reinforced gender stereotypes, racial biases, and sexual‐identity inequities that are disseminated throughout society become apparent within the arena of sport and sport leadership (McDowell et al. 2009). Fink (2008) suggests that those who examine sport through a critical lens will understand that inequities are “situated in multi‐level, sometimes subtle, and usually taken‐for‐granted structures, policies, and behaviors embedded [in] sport organizations” (p. 147). Through historical and contemporary inquiries, scholarly discourse, and theoretical grounding, this chapter will identify and examine these embedded inequities. By doing so, the authors seek to promote a broader understanding of the intersections between gender, college sport, and (in)equity and to make recommendations for improving the practice of collegiate sport.

Before diving into these topics, it is important to situate this discussion within a particular context. Definitions of sport, gender, higher education, and equity vary across the globe, both individually and in connection to one another. The struggle faced by individuals who are not cisgender men who wish to participate in sporting is near universal, however. The Olympics, the largest international athletic competition, illustrates this well. The ancient Olympics, which existed for over 1000 years from the eighth century B.C.E. to the fourth century C.E., permitted only men to participate (Penn Museum n.d.). Despite a break of 1500 years, when the Olympics restarted in their modern form in 1896, women still were not allowed to enter. Baron Pierre de Coubertin, the individual credited with reviving the Olympics, believed sportswomen were “not cut out to sustain certain shocks” (United Nations 2007, p. 1). Thankfully, women were allowed entry to the following Olympics, in 1900, but they could only compete in five sports: tennis, sailing, croquet, equestrian, and golf (Olympics n.d.).

The twentieth century represented a slow slog for women to gain access to different sports, with new victories coming even in recent games: boxing (2012), ski jump (2014), and golf and rugby sevens (2016; Frantz 2017; Hart 2017; Shiekman 2012). Similar stories echo in the histories of most widespread athletic competitions. While bullfighting began as an athletic display in Spain in the eighth century (Frommer’s n.d.), the first documented woman bullfighter did not appear until 1937, when Conchita Cintrón of Chile began her career in Mexico (Frantz 2017). While golf was played as early as the tenth century in China and, in its current form, in the fifteenth century in Scotland (Athnet n.d.), the first women’s golf tournament in Scotland was not held until the nineteenth century (Frantz 2017). Further, Scotland banned women from competing in the Scottish Open golf championship for another 200 years, only permitting them entry in 2005 (United Nations 2007). The reasons for women’s exclusion from sporting vary, but most are rooted in physiological or religious claims. The latter played a large role in the delay of the first mixed‐sex marathon in Pakistan until 2005, with a previous attempt the same year being squelched by an armed guard (United Nations 2007).

While the type and degree of gender‐based exclusion in sports differs across the world – just as the conceptualizations of gender and sporting differ – the intersection of athletics and gender‐based discrimination is a common phenomenon even today. However, because of these varying definitions and the complexity inherent in the analysis of fluid definitions, this chapter will focus on sport within the context of the United States. The United States represents a large share of global, collegiate, and national participation in sporting. In addition, it has thousands of colleges and universities, second only to India, and a large and lucrative national system of collegiate athletics. Given these elements, the United States is a ripe environment for a closer analysis of equity within the intersections of sport, gender, and higher education.

A Brief History of College Sports

The Inception of Women and Intercollegiate Athletics

The idea of women participating in physical activity outside of delivering children seemed dangerous and absurd during the early twentieth century. The rationale of Dr. Edward Clarke (1874) that women should not partake in physical activity because “both muscular and brain labor must be reduced at the onset of menstruation” (p. 102) was a guiding argument used to exclude them from sport. The perpetuation of this idea delayed the intersection of women, sport, and higher education in an organized and governed system. Hence, it took nearly 100 years from Clarke's statement for the NCAA to begin governing women's collegiate sport in 1973.

There were other governing bodies, such as the Association for Intercollegiate Athletics for Women (AIAW), that took the lead in creating space for women and sport on a national level. The AIAW and NCAA battled to be women's sport governing body in the 1970s and 1980s. Bell (2008) notes the stark differences between the two, as the “AIAW focused on the female student‐athlete's education, not on athletic performance, and thus rejected the ‘win or die’ attitude of the NCAA” (p. 1). Though the AIAW had over 800 participating universities by 1981, it discontinued operation in 1982, and the NCAA took over sole governance of women's collegiate sport in that year. While the AIAW appeared to have the early stronghold on women's athletics, the passage of Title IX and the wealth and popularity of the NCAA led universities to want more national attention than the AIAW could provide.

The Title IX Era

Title IX, passed in 1972, states: “No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance” (Office of Civil Rights 1972, para. 2). Though it was not intended specifically for athletics, and it does not mention sports or athletics particularly, its effects on collegiate sporting have been considerable. Prior to Title IX, only 30 000 women participated in collegiate athletics. Today, seven times that many do so – over 210 000 women (National Coalition for Women and Girls in Education 2012; National Collegiate Athletic Association 20152016). Even more impressive, while women's sport received a paltry 2% of collegiate athletic budgets prior to Title IX, in the 2009–2010 school year they received 40%. However, these numbers still demonstrate inequity, since women continue to receive a lower percentage of sporting opportunities and athletic scholarships than men (Women's Sports Foundation 2015). In addition, there is still notable gender inequity with regard to athletics funding. Women receive only 45% of athletic scholarships, Division I women's teams receive only 40% of operating dollars and 36% of recruitment spending, and Division I women's head coaches tend to make only one‐third the salary of their men's sport colleagues (Women's Sports Foundation 2015). At least a portion of this inequity can be attributed to Title IX's murky content and uneven enforcement.

Though Title IX was passed 45 years ago, its history includes a number of revisions, clarifications, and setbacks that make its compliance tricky to establish. First, like so many other pieces of equity‐related legislation, the initial regulations on the enforcement of Title IX were not published until several years after its passing. Schools and sporting groups repeatedly challenged the law in the courts, sometimes with success, as in Grove City v. Bell, which limited Title IX to areas of schools directly receiving federal funding. Though Grove City was later overturned, each case like it led to the erosion of opportunities for collegiate women, many of whom must have taken little solace in later court victories that occurred after their time in college had ended.

Concurrent to challenges in the court system, colleges and universities have challenged Title IX directly with the Office of Civil Rights (OCR) on the basis of unclear instructions in the “three‐prong test” of Title IX and Intercollegiate Athletics, released in 1979. The three prongs are participation, athletic financial assistance, and treatment. The first has seen the greatest confusion over the past decades. To satisfy it, institutions must only pass one of three tests: proportionality (comparing the percentage of women in athletics to the percentage of women in the college's student population), history and continuing practice (continually and over time show increased opportunities for women), and effectively accommodating interests and abilities (women's interests and abilities must be fully accommodated by the offerings and competitiveness of the institution's athletic opportunities) (Women's Sports Foundation 2011). Though subsequent Dear Colleague letters have attempted to clarify these policies, the OCR still allows institutions to meet just one of the three tests, and the language of parts two and three permits considerable interpretation. The lack of specificity in the policies likely contributes to women’s athletic opportunities lagging behind men’s despite women now representing the majority of the college‐going population.

Prevailing Ideologies: Patriarchy, Masculinity, and Racism

Collegiate sport was founded by and for white men and remains led by primarily white men to this day. This historical foundation has implications for its every facet. Patriarchy within any society is constructed to encapsulate and drive the power dynamics, access, and resources in support of men, leaving women to experience systemic oppression on the basis of gender. Hence, collegiate sport's grounding in patriarchy has manifested in systems, policies, and procedures that value men and devalue women: “Gender difference, and most important the valuation of one gender over another, forms the substance of the gender/economic/sport relationship” (Staurowsky 1995, p. 30). Research examining gender and sport demonstrates that patriarchal culture has influenced culture to believe men have more human capital than women within the field of athletics (Knoppers et al. 1989). Human capital speaks to the assumption that men are more equipped to hold higher positions within athletics because of the false premise of their being “more qualified” to both participate in and govern it. Thus, Burton (2015) claims that “any discussion of women's leadership experiences in sport must include positioning gender as a fundamental aspect of organizational and social processes” (p. 156).

Concomitant to patriarchy is collegiate sport's insistence on masculinity as its archetype for athletes. From the earliest Little League games to the earliest college hazing rituals, competition and dominance have been central factors (Friedman 2013; Thelin and Edwards n.d.). Since only boys were allowed to participate in sport of any kind, sporting became synonymous with boyhood, and physicality became synonymous with manhood. “Be a man,” “Man up,” and, “You play like a girl”: jeers in athletics made a clear distinction between good (man) and bad (girl). As sport grew in prominence in U.S. society, it contributed to an increase in the association of masculinity with physical strength and, often, violence – a notion that continues today. For evidence, consider the press conference before a boxing match, with its threats and posturing, or even a political debate, in which female politicians are questioned about their stamina while male politicians boast about their physical and sexual prowess.

Finally, racism is endemic to collegiate sport. From the well‐documented history of segregation in all aspects of college to the appropriation of indigenous symbols and heroes for mascots to the inane claims of Jimmy (The Greek) Snyder that Black people are better at sports because they were bred to be so, racism is foundational to and inextricably linked with collegiate sport. As later sections will demonstrate, this racism continues today in the representation of college athletes, coaches, and administrators and in the policies and procedures that guide collegiate sport.

Alternative Ideologies with Which to Consider Collegiate Sport

Feminist Theory

Feminist theory, which developed from and with feminism and the women's movement of the twentieth century, concerns beliefs about women's role(s) in society. It is interdisciplinary and political. It is a reaction to, inextricably linked to, necessarily influenced by, and shaped by misogyny and male hegemony (Tuchman 2001). Though women have certainly considered their roles and relationships in society for millennia, because they were excluded from the academy, publishing, and public discourse for most of that time, they had nothing but the writings of men to react to and to base their work upon. Women had to appease male editors in order to be published. Even now, feminist writers of all genders cannot escape the fact that they write from a position in a patriarchal society that is fueled by misogyny. In other words, feminist theory cannot even be considered without an understanding of male hegemony, just like a vacuum cannot be described without first describing space/air/molecules.

Feminist theory, or more appropriately theories – for there are differing and conflicting perspectives – consider who women are in society: their attributes (what it means to be a woman in terms of gender, not sex), their relationships to men and each other, and their access to the many societal roles. Some theorists dive further into the discourse, questioning first principles and asking questions like, “What is gender?” Central to all feminist theories is the notion of inequality – not that men and women are not equal (theorists differ on this point), but that the machinations of society create structures that do not treat men and women equally (Tuchman 2001). Further, women are othered – made subordinate – by the patriarchy, which values men's roles, characteristics, ways of being, and thinking over theirs. This has led to the labeling of certain practices, research methods, and modes of theorizing as natural or objective while others are marginalized, as in some discourse around quantitative versus qualitative methodologies.

Feminist theories would ask these questions, among others, of collegiate athletics:

  • How were women involved in the creation and organization of higher education athletics?
  • How are women's voices valued in the discourse around college sports?
  • How does one's gender affect one's participation and experience in collegiate sports?
  • Do women have access to all elements of college sports? Why not?
  • How are sporting policies and procedures shaped by misogyny?
  • What is considered a women's sport, and why?
  • What is a sport and what is not a sport? How is gender involved in this distinction?

Black Feminist Theory

Black feminist theory was developed primarily in the mid‐to‐late twentieth century by Black women who experienced both racism in the women's movement and misogyny in the civil rights movement. From the very beginnings of the women's movement, prominent white women continued to uphold slavery and work against racial equality. Likewise, many leaders of the civil rights movement evidenced misogynist beliefs in their treatment of women and their focus on men's issues. Black women's experiences in these and other spheres highlighted that race and gender intersect and produce differing experiences and intersecting/overlapping oppressions for women of color. Patricia Hill Collins (1991) referred to this experience as evidence of a matrix of oppression; bell hooks (1992) used the similar concept of interlocking systems of domination. Key to Black feminist theories is the ways in which Black women resist their multiple oppressions, form support structures, and seek means of subverting white, white female, and Black male hegemonies (Patterson 2012).

Black feminist theory would ask these questions, among others, of collegiate athletics:

  • How were Black women involved in the creation and organization of higher education athletics?
  • How are Black women's voices valued in the discourse around college sports?
  • How are Black women depicted in sporting media? How do these portrayals compare to those of white women? Those of Black men?
  • How do one's gender and race, together, affect one's participation and experience in collegiate sports?
  • How are sporting policies and procedures shaped by misogyny, racism, and misogynoir?
  • To what degree are Black women included in women's sports?
  • To what degree are sporting programs led by Black women?
  • How do Black women resist and excel in the face of misogynoir in collegiate athletics?

Intersectionality

Sport is not an oasis free from the macro‐ and micro‐inequities that impact individuals within their daily lives. Hence, it cannot exclusively be examined through a gendered lens. Any analysis of social phenomena should include a multilayered approach. All women do not have access to the same privileges; neither do all men. Race is still an attribute of identity that represents privilege, power, and access. For example, the 10 most powerful conference commissioners within the NCAA reside within the Football Bowl Subdivision (FBS), the Division I‐A Conferences, and all conference commissioners are white. Judy MacLeod is the first woman commissioner within the FBS, and there has yet to be an individual from a racial minoritized background within such a role (Lapchick n.d., p. 5). This example of white hegemony illustrates why a multifaceted lens is imperative when analyzing collegiate sport.

Privilege in sporting can be best understood by interrogating how society interprets the various identities constituents within sport hold. The theoretical grounding that captures the essence of acknowledging the intersecting dynamics of identities is coined “intersectionality” (Crenshaw 1991). The premise embedded within intersectionality constitutes that the societal powers of the identities individuals hold shape their lived experiences. Collins (2015) reiterates this message by stating: “intersectionality references the critical insight that race, class, gender, sexuality, ethnicity, nation, ability, and age operate not as unitary, mutually exclusive entities, but as reciprocally constructing phenomena that in turn shape complex social inequalities” (p. 2). The premises of intersectionality were originally intended to focus on the experience of Black women. As Crenshaw (1989) prescribes, Black women are not solely discriminated against on the basis of gender or race, but the intersecting duality of oppression that is situated within gender discrimination and racial discrimination. The double jeopardy status of gender and racial discrimination (Beal, 2008), has positioned Black women specifically to face unique subjugations that are not experienced by white women or Black men (Crenshaw 1991; Collins 1993; Carbado et al. 2013). Intersectionality is grounded in Black feminism epistemologies, as societal influences shaping economic status, racial identity, gender identity, and sociopolitical consciousness highlight the unique intersecting dynamic informing the lived experiences of Black women and their awareness of self and their position within such interlocking societal dynamics (Simien 2004).

Intersectionality theory would ask these questions, among others, of collegiate athletics:

  • What were the identities (race, ethnicity, gender, class, ability, sexuality, nationality, language, age, religion, etc.) of the people involved in the creation and organization of higher education athletics?
  • How does the discourse around college sports reveal or conceal individuals' identities?
  • How does one's class affect the sports to which one has access? How does this access change when class is considered alongside race? How does it change when considered alongside gender? etc.
  • How are sporting policies and procedures shaped not only by individual oppressions but also by the interactions between racism, sexism, classism, ableism, xenophobia, heterosexism, agism, etc.?
  • To what degree are people of various overlapping identities represented in sport?
  • To what degree are sporting programs led by people of various overlapping identities?

Gendered Inequity Challenges in Collegiate Sport

Representation in Leadership

Sport researcher Dr. Richard Lapchick produces the Race and Gender Report Card, which grades various U.S. professional sporting leagues and college athletics on their gender and racial representation among administrative positions and athletes. The report uses the national percentage of racial minorities and women to assess to what degree sporting institutions mirror these demographics. Dr. Lapchick is commonly revered as the “racial conscious of sport,” having produced the Race and Gender Report Card annually for over 10 years (Lapchick n.d.). He proclaims, “college sport [has] the lowest grade for racial hiring practices and gender hiring practices among all of the college and professional sports covered by the respective Racial and Gender Report Cards” (Lapchick n.d., p. 1).

Administrators

Examining collegiate sport administration is critical because those who hold these positions will either reinforce or challenge dominant narratives about identities and their relative value. It is of grave importance to examine who is spearheading athletic decision‐making, as failing to do so entices collegiate athletics to continue to operate under masculine hegemony as the simple and logical norm (Whisenant et al. 2002). Though women were given access to physically participate in the NCAA, the demise of the AIAW led to a demise of women leaders, meaning that women athletes joined the NCAA but women leaders did not. Before the adoption of Title IX, more than 90% of women's athletics programs were headed by women, but this percentage flipped; within a few years after Title IX, over 80% of athletic administrators were men (Acosta and Carpenter 1992; Yiamouyiannis 2003). Title IX had the unintended consequence of eliminating the head athletic director role for women's teams; even today, most athletic director positions are held by men (Acosta and Carpenter 2014).

Burton et al. (2009) use Eagly and Karau's (2002) role congruity theory to speculate as to why the disparity exists between men and women in college sport leadership. Social role theory suggests that there are expectations and believed behaviors associated with the roles men and women can hold within the workforce. Burton et al. (2009) found through surveys that men are perceived to be better equipped for positions that require “allocating resources, delegating, managing conflict, strategic decision making, and motivating and inspiring” (p. 423), roles that are key to the position of athletic director. Thus, women may be perceived to be less capable of holding such positions due to the stereotyping of social roles rather than any actual difference in ability (Kane 2001; Burton et al. 2009). When the dominant culture ascertains who is a “good fit” for athletic directorship, the development and cultivation of homogeneity, or the “old boys' network,” infiltrates itself into the narrative and culture of athletic departments (Bird 1996). This culture creates a cycle that renders those belonging to marginalized communities responsible for inserting themselves into a realm that appeases the “normative conceptions of White heterosexual men” (Knoppers and Anthonissen 2008, p. 100), in which they are, unsurprisingly, unlikely to be seen as a good fit. This disparity is evident in the percentage of senior athletic leadership positions held by women in collegiate sport (Figure 14.1).

Stacked bar graph depicting college/university sport lead administrators by gender in Division I, II, and III. Dark-shaded bars display the percentage of men. Light-shaded bars display the percentage of women.

Figure 14.1 Representation of women in senior athletic leadership positions by division.

(Source: Lapchick 2016).

It is evident that women are underrepresented in all top leadership roles in collegiate sport. Further, women reach a “glass ceiling” at the associate athletic director level, given the disparity that exists between their representation at this level and at the level of athletic director. Finally, women hold a larger percentage of senior athletic leadership positions in lower NCAA divisions. Given the preponderance of resources focused on Division I sports, this exacerbates gender differences in leadership.

Senior Woman Administrators

In recognition of the fact that women were being barred from obtaining the role of athletic director, the role of senior woman administrator (SWA) was established. The SWA is intended to encourage and promote the “involvement of female administrators in meaningful ways in the decision‐making process in intercollegiate athletics” (National Collegiate Athletic Association 2017, p. 3). The role was intended to create space for women in college athletics, as the merger of the AIAW and the NCAA brought access for women athletes but hindered the career aspirations of women within senior‐level administrative positions (Grappendorf and Lough 2006; Hoffman 2010). The merger enshrined men in the position of athletic director and led to women experiencing gender‐stereotypical notions, treating them as not “fit” to lead sporting organizations (Schneider et al. 2010; Burton et al. 2011). It is imperative to note the SWA is a role, not a position held within the athletic department. Hence, one cannot apply to become an SWA, it is a title assigned to a woman within a department. This structuring has led to role and responsibility confusion and has become a hindrance to the career advancement of women seeking to attain the position of athletic director (Copeland 2005; Pent et al. 2007; Hoffman 2010). A common misapprehension of the SWA role is that it is responsible for women’s sport (Claussen and Lehr 2002). This idea is influenced by various organizational macro‐level institutionalized practices, by meso‐level stereotypical notions of women as leaders, and by micro‐level human and social capital within organizations and the emotional difficulties of navigating male‐dominated spheres as women (Burton 2015).

The degree to which SWAs are given opportunities to engage with decision‐making processes is a recurring question within sport research examining women’s access and opportunities within collegiate sport (Sagas and Cunningham 2002; Lumpkin et al. 2014; Burton 2015). Both Grappendorf et al. (2008) and Claussen and Lehr (2002) affirm that women do not hold similar status in comparison to men when issues of external and financial resources are involved. Hence, the creation of the SWA position can be viewed either as a positive marker of success for women within collegiate sport administration or as one that promotes tokenism. As the role continues to grow and impact organizations, administrators must be cognizant of the impact it holds within all areas of the athletic department, not merely within gendered functions that suspend women as outsiders from financial decision‐making experiences – specifically, budgeting, media contracts, and salary considerations (Pent et al. 2007).

Black, Female Athletic Directors

At predominantly white institutions (PWIs), white men and women hold nearly 98% of athletic director positions, while at historically Black colleges and universities (HBCUs), Black men hold nearly 75% of such positions (National Collegiate Athletic Association 2015). In the 2014–2015 academic year, only 21 Black women held the position of athletic director within the three divisions of college sport (McDowell and Carter‐Francique 2017). The intersecting dimensions of race and gender are key to understanding why this is the case. McDowell and Carter‐Francique (2017) bring attention to the difficulties Black women face in attaining athletic directorship at PWIs by noting intersecting oppressions, one participant stated, “… being stereotyped as aggressive was associated more with gender; being angry, with race” (pp. 403–404). The intertwining of racism and sexism contributes to the low likelihood of Black women ascending into leadership positions within collegiate sport (Nelson and Ratliffe 1999; Wicker 2008; McDowell and Carter‐Francique 2017). Burton (2015) articulates two types of discrimination women experience: access discrimination, which excludes certain groups, and treatment discrimination, which “occurs when individuals from certain groups receive fewer organizational resources than they would legitimately deserve” (p. 161). When white men continue to hire and promote mostly other white men, they create discriminatory loopholes that give way to access and treatment discrimination of women, people of color, and women of color (McDowell et al. 2009). This inequity cannot be understood through sexism or racism alone but comes into focus via an understanding of systemic intersecting discriminatory experiences impacting Black women and their progression and attainment of senior‐level positions within college sport.

Coaches

As with senior‐level leadership opportunities, the demise of the AIAW led to a precipitous decline in coaching opportunities for women. While women made up 90% of coaches in women's college athletics in 1972, they represented only 42.6% of coaches in 2010 (Kamphoff 2010, p. 360). Thorngren (1990) found that, in addition to leadership changes, “the devaluation of girls and women in sport, isolation, gender‐related bias, marital status and personal support system, and homophobia” (p. 361) contributed to women leaving coaching positions. Ladda (2015) found that the more respect women's athletics gained through Title IX implementation and societal acceptance, the more comfortable men felt entering the realm of women's sport. Hence, once women's athletics reached a specific level of prestige, rather than this benefitting women, it led to men valuing the arena and consequently seeking positions there, eroding opportunities for women coaches.

Also, patriarchy embedded within institutions of higher education and the NCAA led to male athletic directors hiring other men to manage teams, including women's teams. This practice can be understood through Kanter's (1977) homologous reproduction theory, which states that individuals who look similar to those in managerial roles are more likely to be given access to opportunity, power, and promotion. The effects of homologous reproduction can be seen in Figure 14.2, which shows the representation of women in coaching positions.

Again, it is evident that women are underrepresented in coaching roles, though less so than in administrative ones. Women surpass men, and barely, in only one category: Division III assistant coaches, the lowest division and a lower‐ranked position. It is important to unpack this statistic and question why this phenomenon exists. Do women simply prefer coaching within the Division III model, or does patriarchy allow the low risk of Division III to become the encapsulated space where female leadership and coaching is deemed appropriate and fitting?

Stacked bar graph depicting college/university coaches by gender in Division I, II, and III. Dark-shaded bars display the percentage of men. Light-shaded bars display the percentage of women.

Figure 14.2 Representation of women in lead coaching positions by division.

(Source: Lapchick 2016).

Since the inception of the NCAA, men have continued to be overrepresented in contrast to women within collegiate coaching. Kamphoff (2010) investigated this discrepancy by researching the experiences of female former coaches. She derived five themes describing why women are not more inclined to pursue collegiate coaching and why they leave the field: (i) lack of adequate resources; (ii) compensation and duties; (iii) lack of administrative support; (iv) negotiations and gender hierarchy; and (v) women as caregiver. Bruening and Dixon (2008) and Moran‐Miller and Flores (2011) reflect similar themes. All three studies note sentiments of needing support from administration within the athletic department in order to maintain work–life balance (Lange 2008). However, Kamphoff (2010) also notes that women tend to be over‐ascribed to caregiver roles and treated differently than their male colleagues, as described by one participant:

When I resigned, I remember [the athletic director] telling me, “You know, I often wondered how you could juggle being a wife and having two kids.” When he said that to me, I'm like, that's in your head, that's what you're thinking every time you look at me. Are you kidding me? He wouldn't say that to a man. (p. 367)

This excerpt demonstrates the implications of Eagly and Karau's (2002) role congruity theory. The male athletic director referenced in the excerpt promoted social role ideologies by implying that holding the role of a head coach is not plausible as a married woman with two children. This excerpt poignantly portrays how patriarchy impacts the women within male‐dominated spaces, like athletics, and how social role ideologies can impact micro‐level interactions. Given these vast disparities between women and men in sport administrative roles coupled with beliefs and policies based on a normative, binary idea of gender, it is not surprising that there is a dearth of scholarship on sport administrators who are transgender, intersex, or non‐binary.

Student Experiences

According to the OCR, athletic departments should have numbers of male athletes and female athletes that are relatively representative of their institution's student population. However, there are no regulations with regard to representation of races, sexual identities, or other gender identities. In addition, students face challenges that mere representation cannot address when their identities are unsupported by policies and procedures.

Black Female Student‐Athletes

White women make up almost three‐quarters of the female athlete population in higher education (Lapchick n.d.). The next highest percentage is multiracial and foreign women (10.2%), then Black women (9.3%), Latina women (5.1%), Asian/Pacific Islander women (2.4%), and finally Native American women (0.4%) (Lapchick n.d., p. 6). Because Black women represent a large percentage of non‐white, female athletes, this section explores more closely the experience of Black women as student‐athletes. Black women participate in collegiate sport at rates lower than white women and Black men. Several scholars have examined how Black female students attending PWIs navigate their unique identities (e.g. Bruening 2005; Carter‐Francique et al. 2011; Withycombe 2011; Carter‐Francique and Flowers 2013; Carter‐Francique 2014). Vertinsky and Captain (1998) conclude that they are at risk for experiencing racial and gender discrimination and being negatively stereotyped. Bruening (2005) clarifies the importance of this work by noting that “Black women's experiences have been assumed to be similar to White women or to Black men” and pointing out that a methodological approach that ignores intersectionality fails this student population (p. 331). Practitioners serving Black female student‐athletes must understand concepts of intersectionality, stereotype threat, and misogynoir (the intersecting oppressions of sexism and racism that affect Black women). Too often, Black female student‐athletes are isolated due to the lack of diversity among coaches and staff. They are forced to navigate a web of identities: student, athlete, Black, woman, Black woman, female athlete, Black athlete, Black female athlete (Ferguson 2015). According to Steinfeldt et al. (2010), “For African‐American student‐athletes, negotiating the dualism of racial and athletic identities is difficult because both roles are inherently linked, and both are subject to prejudices and discrimination” (p. 21). For women, this experience is compounded. Cooper and Newton (in press) call attention to the need to acknowledge the heterogeneity of Black women and the collegiate and academic experiences broadly within HBCUs. Black female student‐athletes are not a homogenous group and their relationship to sport and academics varies greatly depending upon socialization experiences, institutional type, racial and gender identity salience, and many other factors (Francique 2018; Cooper and Newton in press).

LGBPQ Student‐Athletes

There is growing understanding across the world that sexual identity and gender identity are independent entities that vary freely from one another. Lev (2004) illustrates how each identity exists along a discrete continuum. One does not dictate the other. However, sport is rarely organized in a way that reflects this understanding. The vast majority of sports define two, static, narrowly‐defined genders by their separation of competitions into single‐gender categories.

The coupling of a limited, binary perception of gender identity and sexual identity with the false association of sporting with masculinity poses a challenge for individuals whose identities defy that binary, such as LGBPQ (lesbian, gay, bisexual, pansexual, and/or queer) athletes. Though LGBPQ men and women receive different kinds of backlash, both are rooted in the toxic masculinity of collegiate sports. Toxic masculinity is the notion that men are objectively better than women, especially at tasks and roles they have claimed as their own, like leadership, sporting, and inquiry. Consider the stereotype that all athletic women are lesbians, or, on the other side of the coin, that all lesbians play sports. This association is made because sporting is seen as masculine, so if one is an athlete, one must be masculine, and masculinity is associated with a sexual identity of attraction to women. Conversely, male athletes in male‐associated sports are seen as the archetype of maleness and masculinity, so they must be heterosexual. Meanwhile, male athletes in female‐associated sports (e.g. cheerleading, gymnastics, ice skating) are sometimes assumed to be gay, because skills inherent in these sports, like grace and flexibility, are considered feminine, and femininity must be associated with attraction to men.

When these concepts are dissected through the lens of gender and sexual identity as spectra, such gendered associations are revealed to be problematic and ill‐suited. The most powerful ways of countering these notions are to have more out LGBPQ athletes and establish athletics programs that are openly supportive of them. Though there are now over 150 out LGBPQ college athletes in the United States (Hall 2016), when spread among schools and sports, they are still few and far between. Students will come out in their own time and on their own terms, so it is important for athletics programs to focus instead on creating welcoming, supportive environments. A recent study of diversity themes at five Division I campuses noted that the topic of sexual orientation elicited the strongest responses (Rankin and Weber 2014). The authors found that hostility toward gay and lesbian athletes exists on most campuses, and this hostile climate negatively impacts students' athletic and academic identities and success. Thus, it is critical for athletic program leaders to devise policies and procedures that support these students and condemn oppressive and unwelcoming behaviors.

Transgender, Intersex, and Non‐Binary Student‐Athletes

Current NCAA and International Olympic Committee (IOC) policies governing the participation of transgender and intersex athletes rely almost exclusively on the presence and level of the hormone testosterone (Griffin and Carroll 2011; Buzuvis 2013). Because testosterone is believed to relate to muscle mass by increasing muscle protein synthesis (Griggs et al. 1989), and because people assigned the gender of male at birth tend to have higher testosterone levels, policies governing single‐sex sports defer to assumptions of testosterone levels as determining individuals' eligibility for play. Athletes with assumed lower levels of testosterone – some professional sporting organizations reserve the right to perform testing, though none currently do so routinely – may participate on women's teams, and athletes with assumed higher levels of testosterone may participate on men's teams. These assumptions, unsurprisingly, are based on the physical appearance of the athlete in question. However, this assumption can be faulty and lead to unneeded scrutiny or testing of athletes whose gender expression exists outside the oppressive binary. In other words, women who are tall, muscular, or square‐jawed might be accused of having higher testosterone levels, while women who are petite or have soft features would be assumed to be female without question.

These assumptions are especially concerning with regard to intersex athletes. While athletes who are transgender often identify with one gender that is different from the one they were assigned at birth (e.g. a woman who was assigned male at birth), intersex athletes are those whose chromosomes, hormones, or genitalia differ from the assumed binary of XY → testosterone → penis or XX → estrogen → vulva, and they may identify as any gender along the gender identity spectrum, including non‐binary or agender. Recently, intersex has been referred to as differences in sexual development (DSD) to signal that there is variation in the combination and development of chromosomes, hormones, and genitalia (Harper 2014). Incidence of DSD is about 2% of the population (Blackless et al. 2000) – about the same as the incidence of red hair. People with DSD might appear no different on the outside than those with normative sexual development. However, those whose gender expressions do differ will likely face increased scrutiny and accusations of unfitness for a single‐sex team, especially those playing in women's sports.

There can be even greater struggle for people who identify outside the gender binary, especially if they are unwilling to compromise their identity to play within a single‐sex sport. Even sports in which athletes compete as individuals generally divide competitions into men's and women's categories (e.g. golf, tennis, track and field). According to the current guidelines, an athlete would likely be allowed to compete on whichever side “matched” their genitals, gender expression, or testosterone level. However, the question becomes, why should they have to declare a gender at all? One argument for gender‐separated competitions comes from the scientific evidence that testosterone can provide an advantage in sport via an increased muscle mass. However, testosterone varies naturally in the population, and no testosterone threshold is established or tested for cisgender athletes. Likewise, genitals, chromosomes, and gender expression vary naturally, so imposing a standard or threshold for transgender athletes seems questionable and unnecessary. Lauren Lubin, a non‐binary athlete, says, “Picking up the bib that has a very specific gender that isn't me is the first difficult step that I still have to take every time I race, in addition to registering myself and running as a gender that I'm not” (Russo 2015, para. 7). Consider the barrage of microaggressions a non‐binary athlete must face every time they choose a locker room, register to compete, declare their sport, or accept an award. More creative and deliberate actions are integral to including non‐binary athletes.

Even if transgender, DSD, and non‐binary athletes do pass whatever tests they must to prove their right to participate, they are likely to face a hostile climate both in and out of the locker room. Thus, athletic programs must examine policies and procedures for their ability to support athletes of all gender identities, including those who may transition from one gender to another. Here are a few steps to get an athletic program headed in a better direction:

  • Learn more about the variety of gender identities.
  • Adopt and enforce a non‐discrimination statement that includes gender, gender identity, and gender expression.
  • Train all staff (directors, coaches, trainers, advisors, mentors, etc.) on the above and on ways to support athletes of all gender identities.
  • Make a plan for how the institution will support transgender, DSD, and non‐binary student‐athletes.
  • Talk directly and repeatedly with students about the institution's commitment to supporting students of all genders.
  • Back up words with actions.
  • Revise policies and procedures as necessary to meet students' needs.

Financing

Entertainment economics, much more so than education, drive the priorities of athletic departments and the NCAA (Staurowsky 2003, p. 114). With this in mind, it is easy to see how, even with gender parity in representation among student‐athletes, gender inequity persists within financial expenditures in athletics. Monetary disbursement is an indication of value when examining any business model, so it is important to look at how collegiate sports disperse money.

Without question, the finances of collegiate sport favor men and men's teams. For instance, Andrew Zimbalist (2016) brought attention to the financial inequity that persists among men and women winning athletic contests during the notorious March Madness tournament:

Each game a team plays (not including the championship) earns the team's conference roughly $260 000 this year plus $260 000 each of the five following years. So, the total value of a victory in the men's tournament is approximately $1.56 million. By contrast, a win in the women's tournament brings a reward of exactly zero dollars. That's right, zero dollars. (para. 2)

This financial inequity for identical athletic contests between men and women is alarming. An argument could be made that men “earn” more money because more people watch men's basketball than women's. However, this may be because of the disparity in the television contracts associated with March Madness. According to the NCAA, “an eight‐year extension of its multimedia rights agreement with CBS Sports and Turner, a division of Time Warner, for the Division I Men's Basketball Championship” will continue until 2032. The contract states an “eight‐year period for a total rights fee of $8.8 billion … will be used to benefit college athletes through programs, services or direct distribution to member conferences and schools” (National Collegiate Athletic Association 2016, para. 4). But the checks are only being distributed to men's basketball teams. The Women's Basketball Championship is not included in the CBS deal. It is not difficult to imagine that “differential coverage creates strongly embedded, taken‐for‐granted notions that serve to limit women far beyond sport, producing a variety of economic, social, and political limitations that intensify the patriarchal power structure still so sharply entrenched in our culture” (Fink 2015, p. 332). Thus, a television contract that financially rewards victories for men and limits women to no financial reciprocation communicates to women the value of their athletic play. Kane (2013) and Cooky et al. (2013) found that media coverage of female athletes and women's sports has declined even though women's participation and performance have increased. Hence, more women are engaging in sport, but media coverage of women in sports has decreased over the past 20 years (Cooky et al. 2013). Such a phenomenon is due in part to the ways in which sport as a hegemonic male space is reproduced via media coverage and language, as the accomplishments of women are constantly compared to those of men (Kian et al. 2008).

Inequities are evident in every facet of spending for collegiate sports. Men's teams receive 70% of recruiting expense dollars among Division I FBS institutions (Figure 14.3). The distribution of operating expense dollars is better, but still far from parity (61% for men's teams, 39% for women's). Perhaps surprisingly, Divisions II and III show only slightly better ratios (see Table 14.1). Even when excluding football in Division I athletics, men's teams still receive a majority of the operating expenses.

Given that men lead these institutions and agencies, make up the majority of coaches and players, and receive most of the funding, it is clear that collegiate sport is heavily rooted in bias from top to bottom, center to margin.

Donut chart depicting the recruiting expenses for men’s and women’s teams at Division I FBS institution.

Figure 14.3 Recruiting expenses for men's and women's teams at Division I FBS institutions (public, 4‐year colleges and universities, excluding co‐ed teams).

Table 14.1 Total athletics operating expenses by division.

Men's teams Women's teams
U.S.$ (millions) % U.S.$ (millions) %
Division I 119 61% 76 39%
(without football) 63 55% 52 45%
Division II 84 59% 59 41%
Division III 107 59% 74 41%

Data produced using the U.S Department of Education's Equity in Athletics Data Analysis software. The database includes athletic data submitted annually as required by the Equity in Athletics Disclosure Act (ADA).

Policies Related to Sex

Rape and Sexual Assault

This topic is particularly salient to collegiate athletics because athletes are more likely to identify with hypermasculinity, to believe in “rape myths” that justify sexual assault, to misunderstand consent, and to admit to committing sexual aggression (Wade 2017). As the rapid increase in the number of colleges investigated by the Department of Education shows (Bidwell 2014), not only are rape and sexual assault problems that plague collegiate sport, but leaders exacerbate the issues by dragging their feet in responding, refusing to hold players accountable, or even attempting to cover up allegations (Ridpath 2016). Even more disturbing is the research that shows merely the fervor of a Division I football game can create an environment that is toxic; daily reports of rape among 17–24‐year‐olds increase by 28% on Division I football game days (Lindo et al. 2015).

Toxic masculinity says there is one way to “be a man,” and that way includes aggression, dominance, and hostile heterosexuality. DeWitt Scott (2017) summarizes this culture in athletics by saying that he “witnessed destructive, objectionable expressions of male sexual dominance in ways that fashioned women's bodies as powerless commodities to be conquered” (para. 3). This culture exists even at smaller, Division III programs; Gallagher (2016) describes how athletes “dominate the social capital of the school,” “can do no wrong,” and treat sexual conquests “no different than championship trophies.” Gallagher further highlights that the behaviors men are rewarded for on the field/court/course – aggression, competitiveness, dominance – tend to go unchecked even when they're out of uniform (para. 4). If coaches and mentors do not address these behaviors directly and give athletes tools for processing them, it is no wonder athletes – particularly men – treat sexually desirous people as opponents, or even objects, to be dominated.

Pregnancy

According to published applications of Title IX to athletics, higher education institutions “must treat pregnancy and all related conditions in the same way as they treat any other temporary disability” (Hogshead‐Makar and Sorensen 2008, p. 29). In addition, “pregnancy” includes “pregnancy, childbirth, false pregnancy, termination of pregnancy or recovery therefrom” (Hogshead‐Makar and Sorensen 2008, p. 47). Despite these policies, there is evidence of a taboo surrounding pregnancy among elite student‐athletes in the lack of a critical mass of scholarship in this area. Those studies that do exist primarily center on the health of athletes, both physical and mental.

Given the changes a person's body undergoes during pregnancy, and the physical nature of athletics, it is important to consider how pregnancy affects a student‐athlete's ability to perform. According to Kardel (2005), pregnant athletes can often maintain high‐volume exercise regimens throughout their pregnancy (absent complications), and this exercise even contributes to postpartum healing and return to sport. However, a study by Salvesen et al. (2012) shows that if elite pregnant athletes engage in frequent, strenuous exercise that causes them to exceed 90% of their maximum heart rate, fetal blood flow may be compromised. Given the importance of close monitoring of pregnancy among athletes, it is critical that student‐athletes feel safe to disclose pregnancies to their coaches and physicians.

If student‐athletes do not feel safe and supported, they can be pressured into making unsafe choices. In Sorensen's (2009) study disproving the idea of pregnancy/abortion doping (the false belief that pregnancy or abortion gives a female athlete a competitive advantage), she highlights that inaccurate beliefs about pregnancy and the unwillingness of athletic staff to discuss pregnancy openly can “discourage pregnant athletes from seeking the help they need” and lead to “psychological disequilibrium” and “maladaptive behaviors” (p. 280).

The model policy established by the NCAA regarding the treatment of pregnant and parenting student‐athletes was created by Hogshead‐Makar and Sorensen (2008) to “effectively meet the needs of student‐athletes dealing with a pregnancy” and “protect student‐athletes” (p. 5). Of note is the policy's attempt to include men and women and ensure it is applied as evenly as possible across genders. Sorensen (2009) even notes that pregnancy policies that focus only on women harm all genders by discriminating against women and excluding any male partners from support systems. For example, in a section on “misconduct,” the model policy makes it clear that an institution's prohibition of premarital sex cannot be used to circumvent the pregnancy protections. Hogshead‐Makar and Sorensen (2008) clarify that such conduct policies may only be applied in a “gender‐neutral fashion, and if pregnancy is not the only method of determining whether pre‐marital sex occurred” (p. 43). They go on to state that this equity is important because otherwise “only women would be sanctioned for this behavior” (p. 43).

Abortion

Unfortunately, this same equity does not in all cases apply toward abortion. According to the policy, though all institutions are prohibited from discriminating against student‐athletes for pregnancy, religious institutions may discriminate against student‐athletes in the case of abortion. They may terminate a student‐athlete’s scholarship and revoke their team membership (Ravegno 2007) if they have an abortion, as long as the organization “objects to abortion” and provides written notice to the OCR in advance (Hogshead‐Makar and Sorensen 2008, p. 44).

By establishing this policy that only affects – and detrimentally affects – people with uteruses, the NCAA and applicable institutions could be considered in violation of Title IX. Though Title IX does include language that exempts religious institutions if a particular policy runs counter to their mission, this point has been highly contested in the courts. Religious institutions that receive federal funding must abide by Title IX, just as religious institutions that receive federal funding are prohibited from racial discrimination per the Fourteenth Amendment to the Constitution. Given the precedent of racial discrimination cases, sexual orientation discrimination cases, and other cases of gender discrimination, it seems unreasonable to assume a religious organization is entitled to an exemption from Title IX with regard to a policy that is wholly gendered.

Considering that its threats exclusively face student‐athletes with uteruses, the abortion section of the model policy is undoubtedly discriminatory. Given the policy's previous recognition that pregnancy cannot be used solely against women in misconduct cases, it is confounding that the authors do not see the same discrimination present in the abortion policy.

In light of recent court battles on the employment status of student‐athletes, it is important also to mention the Pregnancy Discrimination Act of 1978. This amendment to the Civil Rights Act of 1964 specifically prohibits employment discrimination with regard to pregnancy, childbirth, or related medical conditions. If student‐athletes come to be determined by the courts to be employees of the institutions for which they perform, there could be new grounds upon which to consider this abortion policy discriminatory.

Conclusion

The focus of this chapter is on bringing to light the inequities that persist against women and non‐men within an athletic system founded upon and perpetuated by patriarchy. These inequities are real experiences grounded in scholarly research. They may not speak to or illuminate every reality for women working within the intersection of higher education and sport. Via dialog and discussion surrounding women within sport, practitioners, scholars, and common readers can gain a broader understanding of women's experiences in collegiate athletics. It is important to note that the NCAA is working to correct the bias prominent within sport culture. In an effort to cultivate a unified voice against patriarchy, it founded Women Leaders in College Sport. This organization's purpose is to “champion women leaders,” and its vision is as follows:

Women Leaders in College Sports is the premier leadership organization that empowers, develops, assists, celebrates, affirms, involves, and honors women working in college sports and beyond. Women Leaders takes a pro‐active role in advancing women into positions of influence and powerfully shapes the landscape of women leaders.

(Women Leaders in Competitive Sports 2017, para. 1)

The creation of this organization is notable, and reaffirms the work being done toward achieving gender equity in collegiate sport. However, the present inequities will not be overturned without recognition of the pervasiveness of racism, sexism, and all intersecting forms of oppression. It is not enough to affirm women; colleges must condemn sexism. It is not enough to support student‐athletes of color; universities must stand (or kneel) against racism. Only by understanding the history and reality of collegiate sport can administrators and coaches truly make athletics a welcoming, inclusive, and prosperous endeavor.

Putting it into Practice: Equity in Athletics Data Analysis

In addition to reviewing the questions and recommendations throughout the chapter, athletics leaders, administrators, and scholars are encouraged to visit https://ope.ed.gov/athletics in order to examine the financial recruiting expenses, operating expenses, and total expenses reported for various collegiate public institutions. Some questions to consider while viewing the information on this site include:

  • What is interesting in these data?
  • In what ways do the data reflect financial equity? In what ways do they show inequity?
  • What would financial equity look like at this institution?
  • How do the data relate to the history of this institution in collegiate sport?
  • How would the data impact students at this institution? Consider especially minoritized identities and the intersections of identities.
  • Should athletic departments provide financial equity, even if Title IX does not require it within the statute?
  • With whom should the results of analyzing the data be shared?
  • How can this institution do better with regard to gender equity in other institutional areas?

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