Part 3

Writing to Present Yourself Effectively

IN THIS PART …

  • Learn the techniques of persuasion that enable you to communicate with conviction and connect with your audiences.
  • Develop your own “value proposition” to express the qualities, accomplishments and vision that make you special.
  • Find out how to craft your own powerful “elevator speech” for effective networking and teaming.
  • Discover how to find and tell a personal or business story that crystallizes what you offer and humanizes you with your chosen audiences.
  • Apply your writing skills to develop presentations, speeches and talking points that prepare you for any situation.
  • Learn how to create winning résumés, cover letters and networking messages that get your foot in the door and give you an edge over the competition.
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