IN THIS PART …

• Learn how to build the online presence you want whatever your business goals by strategizing your content and “persona” to your goals.
• Decide which digital platforms are right for you: websites, blogs, social media, LinkedIn and/or Twitter accounts and how to adapt your writing to each channel.
• Learn techniques for writing long-form digital content that is fast-reading, engaging and convincing.
• Understand the strategies for building a website from the ground up or reviewing a current site.
• Determine whether to blog and what to blog about, and how to capture the right tone and style for both blogs and articles.
• Find tips for networking with Twitter, writing online profiles and engaging with other social media sites.
• See how you can leverage video as a marketing tool and learn how to apply professional approaches to creating videos.