advertising, 2^nd

agencies, 2^nd, 3^rd

and alternative marketing

and brand entertainment

creating brilliant propositions

customer relations marketing

and digital marketing

essential art of

how it works

marketing plans, 2^nd, 3^rd

mobile marketing

small businesses

storytelling

television commercials, 2^nd, 3^rd

Affinity Petcare

AGB

agencies

advertising, 2^nd, 3^rd, 4^th

marketing

Agent Provocateur

Amazon, 2^nd, 3^rd

Apple, 2^nd, 3^rd, 4^th, 5^th, 6^th

design, 2^nd, 3^rd

iPad

apps

youthful developers of

B2B (business to business), 2^nd, 3^rd

customer relations marketing

and PR

selling

sponsorship

Baker, Emily

banks

and customer relations marketing

Barclays Cycle Hire

Bartle BogleHegarty

Beattie, Trevor

Bell, Lord Tim

Bell, Rachel

Ben & Jerry’s, 2^nd, 3^rd, 4^th

Bento

Berlitz

Bernbach, Bill

Betty Crocker cake-mix

big businesses

marketing plans, 2^nd

Blampied, Clare

Blankenship, George

Blendtec

blogs, 2^nd, 3^rd

BMW, 2^nd

BMW Films

Bolland, Mark

books on marketing, 2^nd, 3^rd

Bose

the brain

and experiential marketing

and marketing plans

brand partnerships

brand surgeries

branded entertainment, 2^nd

brands

characteristics of

creating

decade of

and experiential marketing

ingredients

logos, 2^nd, 3^rd, 4^th

and people

people as

personality

power of

PR and brand reputation

repositioning

rules of brilliant branding

small brands, 2^nd, 3^rd

and social media

stories of

Ten Branding Commandments

top global brands

breakfasts, group working

briefs

marketing plans, 2^nd, 3^rd

product design

Brown, Richard

budgets see money management

Buffett, Warren

Bullmore, Jeremy

business to business see B2B (business to business)

buzz marketing, 2^nd, 3^rd

creating buzz

creating excitement

customer power

marketing plans, 2^nd

strategic

call centres, 2^nd

Calvin Klein

Cameron, David

campaign management

Carlsberg, 2^nd

Castlemaine XXXX

Castrol

champions

change

the changing world, 2^nd

changing your mindset

and experiential marketing

in selling

working with

Chapman, Nick

charities

and market research

Petit Miracle

sponsoring

Charles Tyrwhitt

China

Co-operative movement

Cobley, Dan

Coca-Cola, 2^nd, 3^rd

Cognosis

complaints

consumers see customers/consumers

conversations, never-ending

Coolidge, Calvin

corporate social responsibility

creativity, 2^nd, 3^rd

in advertising, 2^nd

characteristics of

and consumers

creative abundance

creative identity

creative teams

and direct marketing

examples of

fast-forward creativity

and laughter

and marketing plans, 2^nd

marketing on a shoestring

mobilising crisis-creativity

power of

CRM, 2^nd

cultural festivals

customers/consumers, 2^nd, 3^rd, 4^th

being faithful to

and buzz marketing

and creativity

and digital marketing

giving presents to

listening to

loving

and market research, 2^nd, 3^rd

and marketing plans

relations marketing, 2^nd, 3^rd

and B2B service

British banks

the customer’s viewpoint

first impressions, 2^nd

improving

people as brands

rewarding customer loyalty

segments

shift in control to

small businesses, 2^nd, 3^rd

and social media

Ten Customer Commandments, 2^nd

women as, 2^nd, 3^rd

customised marketing

cutting edge

data mining

Daunt Books

Davis, Stan

DDB

Delaney, Sam

Delicious

design, 2^nd

books on

designers

do’s and don’ts

how it works

importance of good design

marketing plans, 2^nd, 3^rd

product brief and packaging brief

Design Council

Diageo, 2^nd

Digg

digital marketing, 2^nd, 3^rd, 4^th, 5^th

and affordable communication

and Blur

and direct marketing, 2^nd

human needs and technology

and small businesses

understanding and using formats of

see also internet

Direct Line

direct marketing, 2^nd, 3^rd

books on

and creativity

customisation

databases, 2^nd

how it works

iDirect Marketing, 2^nd

and junk mail

key rules of

Doyle Dane Bernbach

Dreyfuss, Henry

Ecademy

Einstein, A.

email marketing, 2^nd, 3^rd

Emerson, Ralph Waldo

ethical shopping

Eurostar

experiential marketing, 2^nd, 3^rd, 4^th

marketing plans, 2^nd

Eyres, Kevin

Eyres, Richard

Face-to-face marketing

Facebook, 2^nd, 3^rd, 4^th, 5^th

and buzz marketing, 2^nd

how to use it

Fast Company, 2^nd

films

branded entertainment, 2^nd

first impressions, 2^nd

Flickr

Flight Tracker

focus groups

focusing

Ford, 2^nd

Ford, Henry, 2^nd

Formula One, 2^nd

Freedom

freelance workers

French Connection

French, Richard, 2^nd

GE, 2^nd

Geico.com

Generation Y and Z

Gladwell, Martin, 2^nd

Godin, Seth, 2^nd, 3^rd

Google, 2^nd, 3^rd, 4^th, 5^th

HQ in Zurich

selling message

Google +, 2^nd

how to use it

Gosht, Arjo

Greenfield, Susan

Grove, Andy

Harding, James

Alpha Dogs

Harley Davidson

Hefferman, Margaret, 2^nd

Hegarty, Sir John

Heinz, 2^nd, 3^rd, 4^th, 5^th

Hey Where Are You

history of marketing, 2^nd

HMV

the idea, age of

IE (Improve Everywhere)

India

Innocent, 2^nd, 3^rd, 4^th

interactive marketing

internet

chat rooms

consumer-complaint

email marketing, 2^nd, 3^rd

market research websites

mobile marketing

search engine marketing

web marketing, 2^nd, 3^rd, 4^th

see also digital marketing

interruption marketing, 2^nd

iPad

Ive, Jonathan

Jacob, Oren

Jefferson, Thomas

Jobs, Steve, 2^nd, 3^rd, 4^th, 5^th

and product design, 2^th

John Deere, 2^nd

John Lewis Partnership, 2^nd, 3^rd

Joshi, Frank, 2^nd

JP Morgan

Keynes, J.M.

Khan, Sal

Kindles, 2^nd, 3^rd

Knight, Phil, 2^nd

Knowledge Peers

La Fromagerie

laughter and creativity

leadership

Lehman Brothers

Leonard, Scott

Levine, Rick

Levinson, Jay Conrad

Guerilla Marketing

Lindstrom, Martin

Buyology

LinkedIn, 2^nd, 3^rd, 4^th

Lisagor, Adam

little things

Lloyds

local communities

logos, 2^nd, 3^rd, 4^th

M&S, 2^nd, 3^rd, 4^th

McCabe, Ed

McDonalds’

magazines

market leaders

market research

brand surgeries

characteristics of

companies

consumer-complaint chat rooms

DIY

and focus groups

online questionnaries

people watching, 2^nd

pros and cons of

qualitative

quantitative

small businesses

super-groups

trend-spotters

marketers

developing marketing muscle

exercises for

as jugglers, 2^nd

learning from your peers and the stars

love of selling

rebelliousness

researching

and sales planning

marketing commandments

marketing plans, 2^nd, 3^rd

advertising, 2^nd, 3^rd

briefs

reading your own

writing, 2^nd

creating integrated

advertising

checklist

creating the right plan

hooking people

media for

using marketing agencies

using professionals

headline questions

and money management, 2^nd

presenting

for small businesses, 2^nd

small plans

Marks, Simon

mass marketing, 2^nd, 3^rd

noisy

Mastercard

Mazda

media

branded entertainment

and marketing plans

buying media

and PR

revolution

social networking, 2^nd

see also television

medium-sized companies

marketing plans, 2^nd

Meehan, Professor Sean

meetings

Meyer, Christopher

Microsoft, 2^nd, 3^rd

mobile marketing

momentum

money management, 2^nd, 3^rd

avoiding waste

and marketing plans, 2^nd

and ROI, 2^nd

spread versus depth

transparency in

moonlighting

Morgan, Adam

Eating the Big Fish

Morrisons

Motorola

Muller

multi-tasking

Mustafa, Isaiah, 2^nd

My Big Fat Greek Wedding

names, remembering

Nash, Mick

Neill, John

Nestlé

Nespresso, 2^nd, 3^rd

Skinny Cow Hot Chocolate

Netlog

Newsom, Marc

newspapers, 2^nd

press interviews

niggle-points, identifying

Nike, 2^nd, 3^rd, 4^th, 5^th, 6^th

and buzz marketing

Nokia, 2^nd

note-taking

Obama, Barack

Ogilvy, David

Old Spice advertising, 2^nd

older people, 2^nd

Oliver, Jamie

Olympics

Orange

O’Reilly, Tony

Osborne, George

Otis Lift

Owen-Lloyd, Linda

packaging, 2^nd, 3^rd

Panasonic

Patrikios, Sophie

Pen-to-Paper

people

choosing marketing people

managing

watching, 2^nd

Peperami

perception

personality checklist

Peters, Tom, 2^nd

Petit Miracle

Picasso, Pablo

Pimm’s

plans see marketing plans

Popeil, Ron

Porsche

Portas, Mary

posters

PR (public relations)

agency engagement

and brand reputation

changing world of

disasters

how it works

human qualities

ideas

importance of

marketing plans, 2^nd

and spin

using the tools of

writing a press release

Prada

press interviews

press releases

Pretzel

Print and Share

product design see design

product placement

product quality

public transport, advertising on

publications

Pure

QR (Quick Response) codes

qualitative market research

quantitative market research

radio, 2^nd

Rank Hovis McDougall

Rapp, Stan

Maxi-Marketing

Ray, Professor Michael

receptionists

Red Bull

Red Thread Research

research

results, measuring

retail revolution

Rice, Butch

Ridley, Matt

Roberts, Kevin, 2^nd

Robinson, Sir Ken

Roddick, Anita

ROI (return on investment), 2^nd

round tables

Rubinstein, Helena, 2^nd

Russell, Bertrand

Saachi, Maurice

Saatchi & Saatchi, 2^nd, 3^rd

Sautoy, Marcus du

Saclà

Scobie, Robert

Scott, Daryll

search engine marketing

Selfridges

selling

art of sales planning

attitudes to salesmen

B2B

finding the right people

and marketing plans

rules of

and small businesses

twenty-first century

senses see experiential marketing

Shine Communications

shopping, 2^nd

experiential

high-tech shops

and market research

people watching

showing what you can do

Skoda

Slacker Radio

slideshare

small brands, 2^nd, 3^rd

small businesses

advertising

customers, 2^nd, 3^rd

and digital marketing

learning from failure

market research

marketing checklist

marketing plans for, 2^nd

planning for

selling

and social networking

stakeholders

Ten Small Commandments for

small-scale marketing

smaller challenger brands

SMEs (small and medium-sized enterprises)

and digital marketing

smiling

social marketing

social networking, 2^nd

blogs, 2^nd, 3^rd

Flickr

Google +, 2^nd, 3^rd

and identity management

LinkedIn, 2^nd, 3^rd, 4^th

linking strategy

lurking

other sites

revolution and authority

slideshare

and small businesses

YouTube, 2^nd, 3^rd

see also Facebook; Twitter

Sony Ericsson

South Western Airlines

Spannerworks

sponsorship, 2^nd

branded entertainment

costs, 2^nd

making it work

marketing plans, 2^nd, 3^rd

reasons for growth of

Steiff

Stella Artois

Stevenson, Howard

Do lunch or be lunch

storytelling

in advertising

in PR

StumbleUpon

supermarkets

Sutherland, Rory, 2^nd, 3^rd

Swedish Fish, 2^nd

Sydnick, Darren

talent

target marketing

teams

creative

finding the right team

and marketing campaigns

TED, 2^nd

Teerlink, Rich

television

branded entertainment

channels

commercials, 2^nd, 3^rd

and PR

Ten Branding Commandments

Ten Customer Commandments, 2^nd

Ten Marketing-Weapon Commandments

Ten Product or Service Commandments

Ten Small Commandments

Tesco, 2^nd

Tesla

Textfree Unlimited

Tide

Topman

trade shows, 2^nd

travelling

Trevillion Images

Tumblr

TweetDeck

Twitter, 2^nd, 3^rd, 4^th, 5^th, 6^th

and buzz marketing

how to use it

Urbanski, Nicole

Virgin

virtual reality

VW advertising

Waitrose

Walmart

Waterstones

Watts, Duncan, 2^nd

web marketing

Webb, Keith

Weinberger, David

Weldon, Fay

The Bulgari Connection

Wilkins, Sue

Wilson, Ian

women

consumers, 2^nd, 3^rd

entrepreneurs

Wood, Jess

Woodhead, Simon

workouts

Xing

Yahoo, 2^nd

Yelp

Yeo Valley, 2^nd

YouTube, 2^nd, 3^rd, 4^th, 5^th