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PART 2 WRITING YOUR PLAN
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PART 2 WRITING YOUR PLAN
by Vaughan Evans
The FT Essential Guide to Writing a Business Plan, 3rd Edition
Cover Page
Title Page
Copyright Page
Contents
Publisher’s acknowledgements
About the author
Preface
Introduction
PART 1 PREPARING YOUR PLAN
PART 2 WRITING YOUR PLAN
PART 3 USING YOUR PLAN
Epilogue: Beware these characters!
Appendices
Appendix A: Deriving competitive position
Appendix B: Structured interviewing of customers
Appendix C: Alternative sources of funding
Appendix D: An example business plan
Appendix E: Further reading
Index
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A business plan for SMEs
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2 The business
PART 2
WRITING YOUR PLAN
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