Chapter 18
Review Issues for Boards to Address Highlighted by NYSE

To begin our journey through understanding the specific responsibilities of the board now, we turn to the New York Stock Exchange Governance Guide. I lay out the whole list here, and in the chapters that follow further explore the areas most critical in my experience. The 2014 edition identifies the following list of expectations (boldfaced emphasis added):

Establish the appropriate “tone at the top” to actively cultivate a corporate culture that gives high priority to ethical standards, principles of fair dealing, professionalism, integrity, full compliance with legal requirements, and ethically sound strategic goals.

Choose the CEO, monitor his or her performance, and have a succession plan in case the CEO becomes unavailable or fails to meet performance expectations.

Maintain a close relationship with the CEO and work with management to encourage entrepreneurship, appropriate risk-taking, and investment to promote the long-term success of the company (despite the constant pressures for short-term performance) and to navigate the dramatic changes in domestic and worldwide economic, social, and political conditions.

Organize the business, and maintain the collegiality, of the board and its committees so that each of the increasingly time-consuming matters that the board and board committees are expected to oversee receives the appropriate attention of the directors.

Approve the company’s annual operating plan and long- term strategy, monitor performance, and provide advice to management as a strategic partner.

Develop an understanding of shareholder perspectives on the company and foster long-term relationships with shareholders, as well as deal with the requests of shareholders for meetings to discuss governance and the business portfolio and operating strategy.

Evaluate the escalating demands of corporate governance activists designed to increase shareholder power.

Work with management and advisors to review the company’s business and strategy, with a view toward minimizing vulnerability to attacks by activist hedge funds.

Evaluate the board’s performance, and the performance of the board committees and each director.

Determine the company’s reasonable risk appetite (financial, safety, cyber, political, reputation, etc.), see to the implementation by management of state-of-the-art standards for managing risk, monitor the management of those risks within the parameters of the company’s risk appetite, and oversee that necessary steps are taken to foster a culture of risk- aware and risk-adjusted decision making throughout the organization.

Plan for and deal with crises, especially crises where the tenure of the CEO is in question, where there has been a major disaster or a risk management crisis, or where hard-earned reputation is threatened by a product failure or a socio-political issue. Many crises are handled less than optimally because management and the board have not been proactive in planning to deal with crises, and because the board cedes control to outside counsel and consultants.

Determine executive compensation to achieve the delicate balance of enabling the company to recruit, retain, and incentivize the most talented executives, while also avoiding media and populist criticism of “excessive” compensation and taking into account the implications of the “say-on-pay” vote.

Face the challenge of recruiting and retaining highly qualified directors who are willing to shoulder the escalating workload and time commitment required for board service, while at the same time facing pressure from shareholders and governance advocates to embrace “board refreshment”, including issues of age, length of service, independence, expertise, gender and diversity, and provide compensation for directors that fairly reflects the significantly increased time and energy that they must now spend in serving as board and board committee members.

See to the implementation by management of state-of-the-art standards for compliance with legal and regulatory requirements, monitor compliance, and respond appropriately to “red flags.”

Take center stage whenever there is a proposed transaction that creates a seeming conflict between the best interests of stockholders and those of management, including takeovers and attacks by activist hedge funds. Recognize that shareholder litigation against the company and its directors is part of modern corporate life and should not deter the board from approving a significant acquisition or other material transaction or rejecting a merger proposal or a hostile takeover bid, all of which is within the business judgment of the board.

Set high standards of social responsibility for the company, including human rights, and monitor performance and compliance with those standards.

Oversee relations with government, community, and other constituents. Review corporate governance guidelines and committee charters and tailor them to promote effective board functioning.

Interestingly, the NYSE recognized that to follow these general principles, it is not always necessary to follow the common governance gospel, such as the arbitrary edict that says, “independence is good, insiders are bad.” The guide continues:

To meet these expectations, it will be necessary for major public companies

To have a sufficient number of directors to staff the requisite standing and special committees and to meet expectations for diversity;

To have directors who have knowledge of, and experience with, the company’s businesses, even though meeting this requirement may result in boards with a greater percentage of directors who are not “independent”;

To have directors who are able to devote sufficient time to preparing for and attending board and committee meetings;

To provide the directors with regular tutorials by internal and external experts as part of expanded director education; and

To maintain a truly collegial relationship among and between the company’s senior executives and the members of the board.

In addition to overseeing compensation and risk and finding the right company leaders, board members must keep profitability and increasing shareholder value in their crosshairs. Without meeting these goals, all the others hold little value. Therefore, the board’s role in shepherding strategic planning for future growth is imperative, particularly in an environment where competitive change happens quickly.

Executing the Work of the Board

There are now many sources of information on how the work of the board is typically organized. Directors and other students of governance will want to review a few of them and will also want to consult their own legal counsel for current interpretations. In addition, many law firms provide excellent handbooks covering the legal requirements and fiduciary standards relevant to the board’s work. Another important source to consult is the NYSE’s listing requirements.

In the following chapter, I take some headlines from the NYSE’s guide and elaborate on why and how to implement these directives. I also add my own thoughts on other mission critical areas of focus.

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