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PART ONE: The Edge Framework and Mindset
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PART ONE: The Edge Framework and Mindset
by Dan McKone, Alan Lewis
Edge Strategy
Cover
Title Page
Copyright
Contents
Preface: An Alternative Path to Growth
PART ONE: The Edge Framework and Mindset
Chapter 1: THE EDGE EFFECT: Why Edges Are Powerful
Chapter 2: EDGE OF THE PRODUCT: Rescoping the Boundaries of Your Offer
Chapter 3: EDGE OF THE JOURNEY: Completing the Customer’s Mission
Chapter 4: EDGE OF THE ENTERPRISE: Viewing Your Assets from the Outside
PART TWO: Building the Emotional Intelligence of Groups
Chapter 5: EFFECTIVE UPSELLING: Redefining “Even Better” Solutions
Chapter 6: DEALING WITH MARGIN PRESSURE: Staying Profitable Despite Headwinds
Chapter 7: BEATING THE COMMODITIZATION CYCLE: Sharpening Differentiation with Less Risk
Chapter 8: THE EDGE OF BIG DATA: Enabling New Ways to Create Value
Chapter 9: A NEW MINDSET FOR M&A: Getting Real Value from Synergies
Chapter 10: FINDING YOUR EDGE: A Ten-Step Guide
Notes
Index
Acknowledgments
About the Authors
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Preface: An Alternative Path to Growth
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Chapter 1: THE EDGE EFFECT: Why Edges Are Powerful
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