Index

Letter ‘f’ after page number indicates figures.

ABC, 81

Abrahams, Leo, 53

Academy of Motion Picture Arts and Sciences Scientific and Engineering Award (Oscar), 16

acceptance sound, 109

The Accidental Tourist, 7

Addicted to Love, 43

Adobe Systems, Inc., 16

The Adventures of Tintin, 7

AdWeek, 104

Afrobeat, 55

aggressive music, 53

A.I.: Artificial Intelligence, 6

Alexa, xi, 89

“Always Coca-Cola”, 83, 84

Amblin Entertainment, 8

“Ambient 1: Music for Airports”, 52

“ambient music”, 52, 56

American Marketing Association, the, xi

Amistad, 6

Andy Williams Show, 25, 33

Angela’s Ashes, 7

“Another Green World” (1975), 49, 52

Another Green World (Dayal, Geeta), 50

anthem, xiii, 97, 110

Antilles Records, 51

“Anywhere in the World”, 78

Ascott, Roy, 48

The A-Team, 25, 29

AT & T (2012), 4

challenges in creating sonic logos for, 9294

“human”-sounding music, 93

relevance of sonic logos, 9899

strategy for sonic logo, 9596

The Atlanta Journal, 3

atmospherics, xi

audio branding, xi, 100

comprehensive brand architecture, 109

definition, xi

sound and brand identity, 103

vs. visual branding, xi

audio identity, 104

audio logo, xii, 69, 82, 100. See also sonic logo

and audio identities, 104

definition, xii

Red Dot awards, 82

Audio Signal Processor, 63

audio, xi, xii, 82, 89, 100, 104

identities, 104

and sonic, xiiixiv

sound and atmospherics, xi

Audissino, Emilio, 10

Author: The JT LeRoy Story, 43

Avicii, 80, 81

Avon, 80

Babbitt, Milton, 13

“Baby’s on Fire”, 49

Bacardi, 80

background music, 53

Barrett, Dean, 69

Barry, Chuck, 32

Bartókian, 12

Battle, Kathleen, 33

BBC Radio 4, 56

Beckerman, Joel

AT & T sonic logo, challenges in, 9294

AT & T sonic logo, memories about, 9495

brand anthem vs. themes, 97

career, 91

favorite sonic logo, 101

“human”-sounding music, 93

Man Made Music, 91, 101

sonic identity and sonic logos, 98

sonic identity systems, 98, 99, 100

sonic logo strategy, 9596

sonic logo, relevance today, 98, 99

Bedingfield, Natasha, 78

Beethoven’s Fifth Symphony, 42

Bell, Charlie, 69

Belliotti, Joe, 77, 80, 85

audio and Coke bottle, 87

career, 81

“Open Happiness” to “Taste the Feeling”, switch from, 8283, 86

The Music Division, 81

sonic logos, importance of, 8990

“The Big Ship”, 50

Black Eyed Peas, 42

Blossom, 25

Bochco, Steven, 32

Born on the Fourth of July, 7

brand anthem, 97

Brand Asset Group, 81

Brand Navigation Sounds, 99

brand theme, 97

brand touch point, 62

brand, xi, 89, 104

anthem vs. theme, 97

as stories, 95

and sonic communication, xi sound and brand identity, 103

branding, xi, 4445, 62, 100. See also sonic branding

and music, 107

Brecht, George, 48

“Bring Me Edelweiss”, 36

Brown, James, 82

Burnett, Leo, 69

Burton, Ben, 19

Byrds of Paradise, 25

Byrne, David, 55

Cage, John, 48

Cannell, Steven, 29

Cantalupo, Jim, 69

“Can You Feel it Tonight”, 78

Cardew, Cornelius, 48

Carlin, Philips, 4

Carlton, Larry, 25

Carpenter, Pete, 30

Carter, Dennis, 37

Casale, Jerry, 51

Catch Me If You Can, 6

Catchpole, Nell, 53

Charles, Ray, 25, 31, 33

Citizen Kane, 8

“Classical Gas”, 24

Close Encounters of the Third Kind, 6, 7, 12

Coca-Cola (2006 and 2016), 73

“Always Coca-Cola”, 83, 84

audio and Coke bottle, 87

Coca-Cola disc, 80

contour bottle, 83

“emotional product communications”, 80

five note in other anthems, 78

five notes mnemonic, 78, 85

flavor profile, 83

“Happiness factory”, 77, 78, 84, 85

“Have an ice cold Coke. It’s refreshing” campaign, 82

“hear Coke”, 83

music endorsements, 88

new sounds for logos, importance of, 88

“one brand” approach, 7879

“Open Happiness campaign”, 7778, 7980, 83

“Open Happiness” to “Taste the Feeling”, campaign switch from 8186

product and sonic logo, 8788

sonic logos, importance of, 8990

“Taste the Feeling” campaign, 7880, 81, 83

“Things go better with Coke” campaign, 82

Coca-Cola disc, 80

Collins, Phil, 51

The Commish, 25

comprehensive brand architecture, 109

Computer Music Journal, 63

“concatenations of aggregates”, 13

Conrad, Bob, 31

Contortions, the 51

“convolution reverb”, 53

Cooper, Kyle, 37, 38

Copeland, Stewart, 45

Cosby Show, 27

The Cowboys, 7, 9

Cox Broadcasting’s history of WSB Welcome South, Brother, 3

The Crying Game, 43

Daddy-O, 9

“Daddy’s Car”, 54

Dallas Cowboys, 99

Daniel Johnston, 43

Dayal, Geeta, 50

“DBF”, 55

DDB Worldwide, 68

de Quinto, Marcos, 78, 79

Deagan Dinner Chimes, 3

Deutsche Telekom AG, 59

Deviant Ventures, 80

Devo, 51

“Devo Live: The Mongoloid Years”, 51

Disc, 51

“Discreet Music”, 52

Disney, 91

DNA, 51

Dolenz, Mickey, 24

Doogie Howser MD, 25

Doris, Robert J., 16

“Drip Event”, 48

Dukes of Hazzard, 29

E.T.: The Extra-Terrestrial, 6, 7

Echeverria, Rodolfo, 79

Edelweiss, 36

8: Person to Person, 43

electronic dance music, 114

Elgammal, Ahmed, 44

“emotional product communication”, 80

Empire of the Sun, 6

The Empire Strikes Back, 10

Eno, Brian Peter George, 47

albums, 49, 53, 54, 55

ambient music, 52, 56

“Another Green World”, 4950, 52

art school and negative ambition, 48

avoiding reggae, 55

“Discreet Music”, 52, 53

“Drip Event” score, 48

education, 4748

generative to composer mode, 54

guitars played, 50

“Lux”, 53, 54

music and parasympathetic nervous system, 53

music by machines, 52

“music in space”, 5354

music strategies, 50, 5152

“No Wave” bands, 5152

“Once in a Lifetime”, 55

“polyrhythmic musical textures”, 54

“process not product”, 48

Roxy Music, 49

Scratch Orchestra, 4849

“slicing and treatments”, 55

“sound manipulator”, 49

Eraser, 43

ESPN, 28

“Experience Amazing”, 42

Fallout Boy, 78, 85

Family Ties, 27

Far and Away, 7

Fast Company, 16, 41, 91

Felder, Nick, 77

Ferry, Bryan, 49

Feuerzeig, Jeff, 43

FIFA World Cup, 78, 80, 81, 86

The First Edition, 25

The Flintstones, 43

Fluxus group, 48

Footprint Entertainment, 98

Forbes, 41

Fortune 500, 81

Franklin, Aretha, 82

Freeman, Morgan, 91

“furniture music”, 52

Garner, James, 31

“Geekin”, 42

General Electric Company, 2

Gidget Goes to Rome, 9

Gimlet, 104

Gletschermayer, Martin, 36

Google, xi, 89

Gracie, John, 11

Graham, Yogiraj, 41

The Great Escape, 31

The Greatest American Hero, 25

Green, Cee-Lo, 78, 85

Gym Class Heroes, 78, 85

Halen, Van, 25

Hammerstein II, Oscar, 68

“Happiness Factory”, 77, 78, 84

Hardcastle & McCormick, 25

Harry Potter, 7

Hausler, Jorgen, 60

“Have an ice cold Coke. It’s refreshing”, 82

HealthTunes.org, 43

Heap, Imogen, 93

Heard, Gregg, 91

“Here Come the Warm Jets”, 49

Herrmann, Bernard, 6, 8, 13

Heye & Partner, 68

“I’m lovin’ it”, tagline, 69

and McDonald’s, 68, 69

“McDonald’s agency”, 68

“High Life”, 54, 55

Hill Street Blues, 25, 26

Hitchcock, Alfred, 6

Holman, Tom, 18

Home Alone, 7

Honda, 63

Hook, 6

Hooperman, 25

“human”-sounding music, 93

The Hunted, 43

Hunter, 25

Hyde, Karl, 54

I Just Dropped In (To See What Condition My Condition Was In), 25

Imaginary Forces, 38

“I’m lovin’ it”, 6768, 69

“forever young” brand, 73

hip-hop music, 72, 73

“It’s a brand attitude”, 69

reasons for selecting, 7071

success of, 7374

Timberlake, Justin, role in, 7172, 7273

The Imperial March, 10

“In Dark Trees”, 50

Indiana Jones, 6

Intel® Corporation, 35

The Intel® bong sound, 38

Intel® Brand Logo, 35, 38

The Intel® Sound Mark (1994), 115

copyrights to, 35

Fast Company on, 41

first hugely media buy mnemonic, 40

Forbes on, 41

Intel bong sound, 38, 63

Intel Inside campaign, 3839

Intel Red X campaign, 3738

“mnemonic emperior”, 35

success of, 4042

Internet of Things, 111

IRCAM, Paris, 16

Island Records, 49

Jaws (1975), 6, 7, 115

F to F sharp, 5

musical note of, 6

shark motif (E-F-E-F), 6

Williams, John, 613, 115

Jerks, the, 51

JFK, 7

Jones, Percy, 50

Jono, 78

Jurassic Park, 6

Katy B, 78

Kay, Lambdin, 3

Kellogg School of Management, 70

Kern, Jerome, 13

K’Naan, 78

Knauss, Jürgen, 68

Knight, Gladys, 33

Korngold, Erich Wolfgang, 10

Kotler, Philip, xi

Kuti, Fela, 55

L.A. Law, 25

La Durée, 112

Lamar, Bill, 70

LaPrada, Earnest, 4

The Last Jedi, 13

Law & Order (1990), 23, 25, 28, 30, 115

“The Clang”, tone, 2324

feedback about, 2829

Post, Mike, opinion on, 2628

score, characteristics of, 2526

television and movie music, importance of, 3031

theme song, instruments used, 23

Law & Order Criminal Intent, 25

Law & Order, 25

Law & Order: Special Victims Unit, 25

Lee, Esther, 94

Legend, John, 91

Lehman, Frank, 10

Lieber, Matt, 104

Light, Larry, 69, 70

Linkin Park, 104, 114

Logic Pro (music-programming software), 53

logos, xii, 4445, 62, 115. See also sonic logo

meaning, xi

Lubars, David, 94

Lucas, George, 7, 9, 17, 63

Lucasfilm Droid Works, 16

Lucasfilm, Ltd., 16

“Lux”, 53, 54

Mac Davis Show, 25, 33

Mackay, Andy, 48

Mae, Lauriana, 78

Magnum PI, 25

Man Made Music, 91

marketing, 40, 70, 86, 108

and marketer, 7475

marketing musicology strategy, 113114

and music, 107

product-centric, 83

touchpoints, xi

Mars, 51

Massey, Lance, 44, 59, 65

creation of T-Mobile sonic logo, 6061

favorite sonic logos, 6263

multimodal association, 61, 64

music and health, 64

music career, 59, 60

NeuroPop, 59, 6364

royalty issues, 61

sonic logo, advantages of, 62

sound, emotion and preconsciousness, 62

T-Mobile sonic logo, success of, 61

Mastercard (2019), 115

audio identities, 104

debut sonic identity, 103

electronic dance music, 114

and Internet of Things, 111112

marketing musicology strategy, 113114

Mastercard melody and three A’s model, 110111

melody style and appeal, 104

music, marketing and branding, strategies for sonic logo, 107110

sound and brand identity, 103

sound architecture, 104

“the taste of Mastercard”, 112

vs. NBC chimes, 112113

Mathis, Maria, 36

Maverick, 81

Max’s Kansas City, 51

Maxim, 65

McCoy, Travis, 78, 85

McDonald’s (2003)

and Coca-cola, 73

“forever young” brand, 73

Heye & Partner, choice of, 6869

hip-hop music, 72, 73

“I’m lovin’ it” campaign, 6768, 69

“I’m lovin’ it”, reasons for selecting, 7071

“It’s a brand attitude”, 69

“The Plan to Win”, 7071

Timberlake, Justin, role in, 7172, 7273

McDonald’s Corporation, 67

and Coca-Cola, 73

Heye & Partner, choice of, 6869

McHale Barone, 60

Memoirs of a Geisha, 7

Men in Black, 43

Mercado-McCann, 80

Merry Go Round, 110

Milsap, Ronny, 25

Minority Report, 6, 43

mnemonics, 26, 35, 71, 78, 108, 109

“mnemonic emperior”, 35

Moby, 91

Monae, Janell, 78, 85

Moorer, Dr. James A, 15, 16, 1722, 63

awards and achievements, 16

career, 16, 1819

critiquing Deep Note, 21

inspiration for Deep Note, 1617

music and audience, 20

“Move to the Beat campaign”, 78

MTV, 80

multimodal association, 61

Munich, 6

Murder One, 25

Murphy, Maurice, 11

Music Beyond, 43

Music Division, The, 81

Musikvergnuegen, 37

Mutter, Anne-Sophie, 8, 12

“My Life in the Bush of Ghosts”, 55

Nanson, Oscar (O.B.), 4

National Broadcasting Company (NBC). See NBC chimes

NBC chimes (1950), 1, 101

(“G-E-C”), 12, 4, 63

and GE, 2

history, 34

musical notes, 2

NBC Radio Network, 4

“purely audible” service work, 1

trademark registration, 2f, 3

vs. Mastercard sonic logo, 112113

WSB chimes, 3

NBC Radio Network, 4

“NCIS”, 26

negative ambition, 48

Nelson, Gary, 60

Nestea, 80

Netflix, 63, 115

NeuroPop, 59

Newman, Randy, 31

News Radio, 25

NeXT, Inc., 16

Nixon, 7

“No New York”, 51

No Wave bands, 51

Norman, Andrew, 12

Not with My Wife, You Don’t!, 9

NYPD Blue, 25

Obama’s Inauguration, 13

Oberlin Conservatory, 60

Ogilvy & Mather, 80

OK Go, 91

Olympics, the, 78, 80

Omnicom Group, the, 68

“Once in a Lifetime”, 55

On Some Faraway Beach, 47

One Night Only, 78

“Open Happiness”, 77, 78, 79, 81, 83

Ozaydinli, Umut, 77, 80, 85

career, 8081

Deviant Ventures, 80

new sounds for logos, importance of, 88

“Open Happiness” to “Taste the Feeling”, switch from, 8182, 8386

product and sonic logo, 8788

sonic logos, importance of, 89

Panic at the Disco, 78, 85

parasympathetic nervous system, 53

Parton, Dolly, 25, 33, 55

Odd Jobs, 25

9 to 5, 25

The Patriot, 7

Pay Sounds, 99

Pendley, Kate, 3

Pendley, Nell, 3

Phillips, Tom, 48

The Police, 45

“polyrhythmic musical textures”, 54

Post, Mike, 23, 115

artists vs. themes, production preference, 2930

awards, 2425

“The Clang” tone, 2324

early career, 2425

favorite artists, 3334

Law & Order audio logo, feedback about, 2829

Law & Order audio logo, memorable strategies, 2628

other inspirations, 3133

television and movie music, importance of, 3031

television career, 2526

theme song, instruments used, 23

Presumed Innocent, 7

Prince, 49

“process not product”, 48

Psycho, 6, 8, 43

Publicis Groupe SA, 69

Publicus, 70

“Q: Are We Not Men? A: We Are Devo!”, 51

Quantum Leap, 25

Quantum Marketing, 107

Rajamannar, Raja

as a musician, 107

career ad awards, 104107

comprehensive brand architecture, 109

electronic dance music, 114

marketing musicology strategy, 113114

music, marketing and branding, strategies for sonic logo, 107110

three A’s model, 110

Raymond Scott Quintette, 8

Red Bull Music Academy, 53, 56

Red Dot awards, 82

Red X campaign, 38

reggae, 55

The Reivers, 7, 9

“Remain in Light”, 55

Renegade, 25

“Return”, 54

The Rise of Skywalker, 7, 10

The Rockford Files, 25, 30

Rogers, Kenny, 25

Ronson, Mark, 78

Rosewood, 7

Roxy Music, 49, 50

Ruick, Barbara, 12

Sabrina, 7

Sanders, Grayson, 78

Santo, 80

“The Satellites”, 54

Sauer, Mary C., 16

Saving Private Ryan, 6

Scarbury, Joey, 25

Schindler’s List, 6

Schweger, Matthias, 36

Scott, Nathan, 31

Scott, Tom, 31

Scratch Orchestra, 48

Selleck, Tom, 24

Seven Years in Tibet, 7

Sewell, Conrad, 80

“Shake Up Christmas”, 78

“Share the Love”, 78

Shark Week, 5

Sheppard, David, 47

Shinoda, Mike, 104, 114

Silk Stalkings, 25

“60 Minutes”, 26

Sleepers, 7

Sleepy Genius (app), 63

“slicing and treatments”, 55

smart speakers, 111

“Someday World”, 54, 55

“Something in the Air”, 78

sonic branding, 62, 91, 100, 104, 108, 109, 110, 111

advantages of, xii, 62

and audio identities, 104

budgets, 9192

comprehensive brand architecture, 109

power of, xi

sound and brand identity, 103

sonic identity system, 98, 99, 100

sonic identity, 98, 104

sonic logo, 115

AT & T (2012), 91102

and audio, xiiixiv

branding and advertising in, future of, 4445, 62, 89, 9899

Coca-Cola (2006 and 2016), 7790

Jaws (1975), 513

Law & Order (1990), 2331

Mastercard (2019), 103114

McDonald’s (2003), 6775

music and health, 64

NBC chimes (1950), 14, 63, 101

and notes, xii

purpose of, xii, xiii

and sonic identity systems, 98, 99, 100

and sonic identity, 98

and sonic landscapes, 49

The Intel® Sound Mark (1994), 3541

THX Deep Note (1983), 1521, 18, 63

T-Mobile (1990), 5964

Windows (1995), 4757

Sonic Solutions/NoNOISE for Noise Reduction on Television Broadcast Sound Tracks, 16

sonic, 62, 104

identity, 104

meaning, xi

and sound, xiiixiv

sound mark

definition, 1

examples, 2

sound, emotion and preconsciousness, 62

Southwest Airlines, 91

Spielberg, Steven, 6, 8, 115

Spotify, 81

Sra. Rushmore, 80

Stanford Artificial Intelligence Laboratory, 16

Stanford Computer Center for Research in Music and Acoustics, 16

“Starship Edelweiss”, 36

Star Wars, 7, 9, 10, 11, 12, 13, 15

Star Wars: Episode VI—Return of the Jedi, 15, 18

Steiner, Max, 9, 20

Stoute, Steve, 72

Stump, Patrick, 78

The Sugarland Express, 8, 9

Summers, Gary, 19

Superman: The Movie, 7

Taking Lives, 43

“Taking Tiger Mountain (By Strategy)”, 49

Talking Heads, 51, 55

“Taste the Feeling”, 7880, 81, 83, 87

Taxi Driver, 8

Teenage Jesus, 51

Theater an der Wien, 42

“Things go better with Coke”, 82

thin sounds, 54

three A’s model, 110

THX Deep Note (1983), 15

critiquing, 21

debut, 15

inspiration for, 1617

Moorer, Dr. James, A., 15, 16

music and audience, 20

role of Lucas, George, 1718

tempered chord, 17

U.S. trademark registration, 1516

THX logo, the, 15

THX, 15

Timberlake, Justin, 7172,

“Time to Waste It”, 55

Tiomkin, Dimitri, 9

T-Mobile (1990)

creation of sonic logo, 6061

multimodal association, 61, 64

royalty issues, 61

success of, 61

T-Mobile music jingle, 59

The Today Show, 101

Train, 78

T trademarks, 59

“The Twilight Zone”, 26

U.S. Patent and Trademark office, 1, 2

UEFA Eurocup, 80

UI sounds. See user interface sounds

“Uncontrollable Urge”, 51

Universal Studios, 8

Urie, Brendon, 78

user experience sounds, 99

user interface sounds, 99

Van Halen III album, 25

Vertigo, 8

Vienna Musik Hochschule, 36

voice shopping, xi, 104

Wagner, Richard, 10

Walt Disney Company, 37

War Horse, 7

Warner Bros TV, 81

Warren, Emma, 53

“Wavin Flag”, 78, 86

WEAF, 4

Wenders, Wim, 43

Werzowa, Walter, 35, 62, 115

Edelweiss song, ABBA SOS chorus in, 3637

“Experience Amazing”, 42

favorite sonic logo, 44

financial gains, Edelweiss vs. Intel, 40

HealthTunes.org, 43

Intel® bong sound, 38, 63

Intel® Inside campaign, 3839

Intel® Red X campaign, 3738

Intel® sonic logo, success of, 4042, 4344

Music Beyond, 43

music career, 3536

other commercials, 43

sonic logos and branding/advertising, future of, 4445

Westinghouse, 4

White, Jack, 84

The White Shadow, 25

The Who, 82

“Who Rings the Bells”, 54

Wild Wild West, 31

will.i.am, 91

Williams, John, 5, 6, 30, 91, 100, 115

awards, 7

Babbitt, Milton, 12

“concatenations of aggregates”, 13

favourite scores, 12

Flute Concerto, 12

form, first effort in, 12

Horn Concerto, 12

Jaws, 9

language of the concerto, 12

leitmotifs, 10

married life, 12

Messiaen combination and Obama’s Inauguration, 13

movies, 78

“neoclassical” music, 10

orchestra as an institution, 12

partnership with Spielberg, 67

Star Wars franchise, score for, 7, 8, 910

timpani, 13

Vienna Philharmonic, 7

Williams, Johnny, 8

Williams, Mason, 24

Williams, Pharrell, 7172

Windows (1995)

Microsoft sound, composition of, 5657

Winslow, Samantha, 12

Wiseguy, 25

The Witches of Eastwick, 7

WJZ, 4

Wolf, Dick, 26, 28

World Federation of Advertisers, 105

Wright, C. Robert, 2

WSB Atlanta, 3

Yippee and The Devil, 43

YouTube, 78, 81

Yo-Yo Ma, 33

Zykan, Otto M., 36

..................Content has been hidden....................

You can't read the all page of ebook, please click here login for view all page.
Reset