Letter ‘f’ after page number indicates figures.
ABC, 81
Abrahams, Leo, 53
Academy of Motion Picture Arts and Sciences Scientific and Engineering Award (Oscar), 16
acceptance sound, 109
The Accidental Tourist, 7
Addicted to Love, 43
Adobe Systems, Inc., 16
The Adventures of Tintin, 7
AdWeek, 104
Afrobeat, 55
aggressive music, 53
A.I.: Artificial Intelligence, 6
Amblin Entertainment, 8
“Ambient 1: Music for Airports”, 52
American Marketing Association, the, xi
Amistad, 6
Angela’s Ashes, 7
“Another Green World” (1975), 49, 52
Another Green World (Dayal, Geeta), 50
Antilles Records, 51
“Anywhere in the World”, 78
Ascott, Roy, 48
AT & T (2012), 4
challenges in creating sonic logos for, 92–94
“human”-sounding music, 93
relevance of sonic logos, 98–99
strategy for sonic logo, 95–96
The Atlanta Journal, 3
atmospherics, xi
comprehensive brand architecture, 109
definition, xi
sound and brand identity, 103
vs. visual branding, xi
audio identity, 104
audio logo, xii, 69, 82, 100. See also sonic logo
and audio identities, 104
definition, xii
Red Dot awards, 82
Audio Signal Processor, 63
audio, xi, xii, 82, 89, 100, 104
identities, 104
sound and atmospherics, xi
Audissino, Emilio, 10
Author: The JT LeRoy Story, 43
Avon, 80
Babbitt, Milton, 13
“Baby’s on Fire”, 49
Bacardi, 80
background music, 53
Barrett, Dean, 69
Barry, Chuck, 32
Bartókian, 12
Battle, Kathleen, 33
Beckerman, Joel
AT & T sonic logo, challenges in, 92–94
AT & T sonic logo, memories about, 94–95
brand anthem vs. themes, 97
career, 91
favorite sonic logo, 101
“human”-sounding music, 93
sonic identity and sonic logos, 98
sonic identity systems, 98, 99, 100
sonic logo, relevance today, 98, 99
Bedingfield, Natasha, 78
Beethoven’s Fifth Symphony, 42
Bell, Charlie, 69
audio and Coke bottle, 87
career, 81
“Open Happiness” to “Taste the Feeling”, switch from, 82–83, 86
The Music Division, 81
sonic logos, importance of, 89–90
“The Big Ship”, 50
Black Eyed Peas, 42
Blossom, 25
Bochco, Steven, 32
Born on the Fourth of July, 7
brand anthem, 97
Brand Asset Group, 81
Brand Navigation Sounds, 99
brand theme, 97
brand touch point, 62
anthem vs. theme, 97
as stories, 95
and sonic communication, xi sound and brand identity, 103
branding, xi, 44–45, 62, 100. See also sonic branding
and music, 107
Brecht, George, 48
“Bring Me Edelweiss”, 36
Brown, James, 82
Burnett, Leo, 69
Burton, Ben, 19
Byrds of Paradise, 25
Byrne, David, 55
Cage, John, 48
Cannell, Steven, 29
Cantalupo, Jim, 69
“Can You Feel it Tonight”, 78
Cardew, Cornelius, 48
Carlin, Philips, 4
Carlton, Larry, 25
Carpenter, Pete, 30
Carter, Dennis, 37
Casale, Jerry, 51
Catch Me If You Can, 6
Catchpole, Nell, 53
Citizen Kane, 8
“Classical Gas”, 24
Close Encounters of the Third Kind, 6, 7, 12
Coca-Cola (2006 and 2016), 73
audio and Coke bottle, 87
Coca-Cola disc, 80
contour bottle, 83
“emotional product communications”, 80
five note in other anthems, 78
flavor profile, 83
“Happiness factory”, 77, 78, 84, 85
“Have an ice cold Coke. It’s refreshing” campaign, 82
“hear Coke”, 83
music endorsements, 88
new sounds for logos, importance of, 88
“Open Happiness campaign”, 77–78, 79–80, 83
“Open Happiness” to “Taste the Feeling”, campaign switch from 81–86
sonic logos, importance of, 89–90
“Taste the Feeling” campaign, 78–80, 81, 83
“Things go better with Coke” campaign, 82
Coca-Cola disc, 80
Collins, Phil, 51
The Commish, 25
comprehensive brand architecture, 109
Computer Music Journal, 63
“concatenations of aggregates”, 13
Conrad, Bob, 31
Contortions, the 51
“convolution reverb”, 53
Copeland, Stewart, 45
Cosby Show, 27
Cox Broadcasting’s history of WSB Welcome South, Brother, 3
The Crying Game, 43
Daddy-O, 9
“Daddy’s Car”, 54
Dallas Cowboys, 99
Daniel Johnston, 43
Dayal, Geeta, 50
“DBF”, 55
DDB Worldwide, 68
Deagan Dinner Chimes, 3
Deutsche Telekom AG, 59
Deviant Ventures, 80
Devo, 51
“Devo Live: The Mongoloid Years”, 51
Disc, 51
“Discreet Music”, 52
Disney, 91
DNA, 51
Dolenz, Mickey, 24
Doogie Howser MD, 25
Doris, Robert J., 16
“Drip Event”, 48
Dukes of Hazzard, 29
E.T.: The Extra-Terrestrial, 6, 7
Echeverria, Rodolfo, 79
Edelweiss, 36
8: Person to Person, 43
electronic dance music, 114
Elgammal, Ahmed, 44
“emotional product communication”, 80
Empire of the Sun, 6
The Empire Strikes Back, 10
Eno, Brian Peter George, 47
“Another Green World”, 49–50, 52
art school and negative ambition, 48
avoiding reggae, 55
“Drip Event” score, 48
generative to composer mode, 54
guitars played, 50
music and parasympathetic nervous system, 53
music by machines, 52
“Once in a Lifetime”, 55
“polyrhythmic musical textures”, 54
“process not product”, 48
Roxy Music, 49
“slicing and treatments”, 55
“sound manipulator”, 49
Eraser, 43
ESPN, 28
“Experience Amazing”, 42
Family Ties, 27
Far and Away, 7
Felder, Nick, 77
Ferry, Bryan, 49
Feuerzeig, Jeff, 43
FIFA World Cup, 78, 80, 81, 86
The First Edition, 25
The Flintstones, 43
Fluxus group, 48
Footprint Entertainment, 98
Forbes, 41
Fortune 500, 81
Franklin, Aretha, 82
Freeman, Morgan, 91
“furniture music”, 52
Garner, James, 31
“Geekin”, 42
General Electric Company, 2
Gidget Goes to Rome, 9
Gimlet, 104
Gletschermayer, Martin, 36
Gracie, John, 11
Graham, Yogiraj, 41
The Great Escape, 31
The Greatest American Hero, 25
Halen, Van, 25
Hammerstein II, Oscar, 68
“Happiness Factory”, 77, 78, 84
Hardcastle & McCormick, 25
Harry Potter, 7
Hausler, Jorgen, 60
“Have an ice cold Coke. It’s refreshing”, 82
HealthTunes.org, 43
Heap, Imogen, 93
Heard, Gregg, 91
“Here Come the Warm Jets”, 49
Heye & Partner, 68
“I’m lovin’ it”, tagline, 69
“McDonald’s agency”, 68
Hitchcock, Alfred, 6
Holman, Tom, 18
Home Alone, 7
Honda, 63
Hook, 6
Hooperman, 25
“human”-sounding music, 93
The Hunted, 43
Hunter, 25
Hyde, Karl, 54
I Just Dropped In (To See What Condition My Condition Was In), 25
Imaginary Forces, 38
“forever young” brand, 73
“It’s a brand attitude”, 69
Timberlake, Justin, role in, 71–72, 72–73
The Imperial March, 10
“In Dark Trees”, 50
Indiana Jones, 6
Intel® Corporation, 35
The Intel® bong sound, 38
The Intel® Sound Mark (1994), 115
copyrights to, 35
Fast Company on, 41
first hugely media buy mnemonic, 40
Forbes on, 41
“mnemonic emperior”, 35
Internet of Things, 111
IRCAM, Paris, 16
Island Records, 49
F to F sharp, 5
musical note of, 6
shark motif (E-F-E-F), 6
Jerks, the, 51
JFK, 7
Jones, Percy, 50
Jono, 78
Jurassic Park, 6
Katy B, 78
Kay, Lambdin, 3
Kellogg School of Management, 70
Kern, Jerome, 13
K’Naan, 78
Knauss, Jürgen, 68
Knight, Gladys, 33
Korngold, Erich Wolfgang, 10
Kotler, Philip, xi
Kuti, Fela, 55
L.A. Law, 25
La Durée, 112
Lamar, Bill, 70
LaPrada, Earnest, 4
The Last Jedi, 13
Law & Order (1990), 23, 25, 28, 30, 115
score, characteristics of, 25–26
television and movie music, importance of, 30–31
theme song, instruments used, 23
Law & Order Criminal Intent, 25
Law & Order, 25
Law & Order: Special Victims Unit, 25
Lee, Esther, 94
Legend, John, 91
Lehman, Frank, 10
Lieber, Matt, 104
Logic Pro (music-programming software), 53
logos, xii, 44–45, 62, 115. See also sonic logo
meaning, xi
Lubars, David, 94
Lucasfilm Droid Works, 16
Lucasfilm, Ltd., 16
Mackay, Andy, 48
Mae, Lauriana, 78
Magnum PI, 25
Man Made Music, 91
marketing musicology strategy, 113–114
and music, 107
product-centric, 83
touchpoints, xi
Mars, 51
creation of T-Mobile sonic logo, 60–61
multimodal association, 61, 64
music and health, 64
royalty issues, 61
sonic logo, advantages of, 62
sound, emotion and preconsciousness, 62
T-Mobile sonic logo, success of, 61
Mastercard (2019), 115
audio identities, 104
debut sonic identity, 103
electronic dance music, 114
and Internet of Things, 111–112
marketing musicology strategy, 113–114
Mastercard melody and three A’s model, 110–111
melody style and appeal, 104
music, marketing and branding, strategies for sonic logo, 107–110
sound and brand identity, 103
sound architecture, 104
“the taste of Mastercard”, 112
Mathis, Maria, 36
Maverick, 81
Max’s Kansas City, 51
Maxim, 65
McDonald’s (2003)
and Coca-cola, 73
“forever young” brand, 73
Heye & Partner, choice of, 68–69
“I’m lovin’ it” campaign, 67–68, 69
“I’m lovin’ it”, reasons for selecting, 70–71
“It’s a brand attitude”, 69
Timberlake, Justin, role in, 71–72, 72–73
McDonald’s Corporation, 67
and Coca-Cola, 73
Heye & Partner, choice of, 68–69
McHale Barone, 60
Memoirs of a Geisha, 7
Men in Black, 43
Mercado-McCann, 80
Merry Go Round, 110
Milsap, Ronny, 25
mnemonics, 26, 35, 71, 78, 108, 109
“mnemonic emperior”, 35
Moby, 91
Moorer, Dr. James A, 15, 16, 17–22, 63
awards and achievements, 16
critiquing Deep Note, 21
inspiration for Deep Note, 16–17
music and audience, 20
“Move to the Beat campaign”, 78
MTV, 80
multimodal association, 61
Munich, 6
Murder One, 25
Murphy, Maurice, 11
Music Beyond, 43
Music Division, The, 81
Musikvergnuegen, 37
“My Life in the Bush of Ghosts”, 55
Nanson, Oscar (O.B.), 4
National Broadcasting Company (NBC). See NBC chimes
and GE, 2
musical notes, 2
NBC Radio Network, 4
“purely audible” service work, 1
vs. Mastercard sonic logo, 112–113
WSB chimes, 3
NBC Radio Network, 4
“NCIS”, 26
negative ambition, 48
Nelson, Gary, 60
Nestea, 80
NeuroPop, 59
Newman, Randy, 31
News Radio, 25
NeXT, Inc., 16
Nixon, 7
“No New York”, 51
No Wave bands, 51
Norman, Andrew, 12
Not with My Wife, You Don’t!, 9
NYPD Blue, 25
Obama’s Inauguration, 13
Oberlin Conservatory, 60
Ogilvy & Mather, 80
OK Go, 91
Omnicom Group, the, 68
“Once in a Lifetime”, 55
On Some Faraway Beach, 47
One Night Only, 78
“Open Happiness”, 77, 78, 79, 81, 83
Deviant Ventures, 80
new sounds for logos, importance of, 88
“Open Happiness” to “Taste the Feeling”, switch from, 81–82, 83–86
sonic logos, importance of, 89
parasympathetic nervous system, 53
Odd Jobs, 25
9 to 5, 25
The Patriot, 7
Pay Sounds, 99
Pendley, Kate, 3
Pendley, Nell, 3
Phillips, Tom, 48
The Police, 45
“polyrhythmic musical textures”, 54
artists vs. themes, production preference, 29–30
Law & Order audio logo, feedback about, 28–29
Law & Order audio logo, memorable strategies, 26–28
television and movie music, importance of, 30–31
theme song, instruments used, 23
Presumed Innocent, 7
Prince, 49
“process not product”, 48
Publicis Groupe SA, 69
Publicus, 70
“Q: Are We Not Men? A: We Are Devo!”, 51
Quantum Leap, 25
Quantum Marketing, 107
Rajamannar, Raja
as a musician, 107
comprehensive brand architecture, 109
electronic dance music, 114
marketing musicology strategy, 113–114
music, marketing and branding, strategies for sonic logo, 107–110
three A’s model, 110
Raymond Scott Quintette, 8
Red Bull Music Academy, 53, 56
Red Dot awards, 82
Red X campaign, 38
reggae, 55
“Remain in Light”, 55
Renegade, 25
“Return”, 54
Rogers, Kenny, 25
Ronson, Mark, 78
Rosewood, 7
Ruick, Barbara, 12
Sabrina, 7
Sanders, Grayson, 78
Santo, 80
“The Satellites”, 54
Sauer, Mary C., 16
Saving Private Ryan, 6
Scarbury, Joey, 25
Schindler’s List, 6
Schweger, Matthias, 36
Scott, Nathan, 31
Scott, Tom, 31
Scratch Orchestra, 48
Selleck, Tom, 24
Seven Years in Tibet, 7
Sewell, Conrad, 80
“Shake Up Christmas”, 78
“Share the Love”, 78
Shark Week, 5
Sheppard, David, 47
Silk Stalkings, 25
“60 Minutes”, 26
Sleepers, 7
Sleepy Genius (app), 63
“slicing and treatments”, 55
smart speakers, 111
“Something in the Air”, 78
sonic branding, 62, 91, 100, 104, 108, 109, 110, 111
and audio identities, 104
comprehensive brand architecture, 109
power of, xi
sound and brand identity, 103
sonic identity system, 98, 99, 100
sonic logo, 115
branding and advertising in, future of, 44–45, 62, 89, 98–99
Coca-Cola (2006 and 2016), 77–90
music and health, 64
NBC chimes (1950), 1–4, 63, 101
and notes, xii
and sonic identity systems, 98, 99, 100
and sonic identity, 98
and sonic landscapes, 49
The Intel® Sound Mark (1994), 35–41
THX Deep Note (1983), 15–21, 18, 63
Sonic Solutions/NoNOISE for Noise Reduction on Television Broadcast Sound Tracks, 16
identity, 104
meaning, xi
sound mark
definition, 1
examples, 2
sound, emotion and preconsciousness, 62
Southwest Airlines, 91
Spotify, 81
Sra. Rushmore, 80
Stanford Artificial Intelligence Laboratory, 16
Stanford Computer Center for Research in Music and Acoustics, 16
“Starship Edelweiss”, 36
Star Wars, 7, 9, 10, 11, 12, 13, 15
Star Wars: Episode VI—Return of the Jedi, 15, 18
Stoute, Steve, 72
Stump, Patrick, 78
Summers, Gary, 19
Superman: The Movie, 7
Taking Lives, 43
“Taking Tiger Mountain (By Strategy)”, 49
“Taste the Feeling”, 78–80, 81, 83, 87
Taxi Driver, 8
Teenage Jesus, 51
Theater an der Wien, 42
“Things go better with Coke”, 82
thin sounds, 54
three A’s model, 110
THX Deep Note (1983), 15
critiquing, 21
debut, 15
music and audience, 20
tempered chord, 17
U.S. trademark registration, 15–16
THX logo, the, 15
THX, 15
“Time to Waste It”, 55
Tiomkin, Dimitri, 9
T-Mobile (1990)
multimodal association, 61, 64
royalty issues, 61
success of, 61
T-Mobile music jingle, 59
The Today Show, 101
Train, 78
T trademarks, 59
“The Twilight Zone”, 26
U.S. Patent and Trademark office, 1, 2
UEFA Eurocup, 80
UI sounds. See user interface sounds
“Uncontrollable Urge”, 51
Universal Studios, 8
Urie, Brendon, 78
user experience sounds, 99
user interface sounds, 99
Van Halen III album, 25
Vertigo, 8
Vienna Musik Hochschule, 36
Wagner, Richard, 10
Walt Disney Company, 37
War Horse, 7
Warner Bros TV, 81
Warren, Emma, 53
WEAF, 4
Wenders, Wim, 43
Edelweiss song, ABBA SOS chorus in, 36–37
“Experience Amazing”, 42
favorite sonic logo, 44
financial gains, Edelweiss vs. Intel, 40
HealthTunes.org, 43
Intel® sonic logo, success of, 40–42, 43–44
Music Beyond, 43
other commercials, 43
sonic logos and branding/advertising, future of, 44–45
Westinghouse, 4
White, Jack, 84
The White Shadow, 25
The Who, 82
“Who Rings the Bells”, 54
Wild Wild West, 31
will.i.am, 91
Williams, John, 5, 6, 30, 91, 100, 115
awards, 7
Babbitt, Milton, 12
“concatenations of aggregates”, 13
favourite scores, 12
Flute Concerto, 12
form, first effort in, 12
Horn Concerto, 12
Jaws, 9
language of the concerto, 12
leitmotifs, 10
married life, 12
Messiaen combination and Obama’s Inauguration, 13
“neoclassical” music, 10
orchestra as an institution, 12
partnership with Spielberg, 6–7
Star Wars franchise, score for, 7, 8, 9–10
timpani, 13
Vienna Philharmonic, 7
Williams, Johnny, 8
Williams, Mason, 24
Windows (1995)
Microsoft sound, composition of, 56–57
Winslow, Samantha, 12
Wiseguy, 25
The Witches of Eastwick, 7
WJZ, 4
World Federation of Advertisers, 105
Wright, C. Robert, 2
WSB Atlanta, 3
Yippee and The Devil, 43
Yo-Yo Ma, 33
Zykan, Otto M., 36