Reinis Adovičs holds a masters degree in architecture. Although the thesis was on urban planning he also studied algorithmic architecture— parametric, cybernetic design, morphodynamics, biomimetics, digital prototyping, and production. Implementing ideas in the latter was made easier due to the in-depth knowledge and lifelong love for mathematics, exact sciences (he has also got a background in civil engineering), and programming experience.

Therefore the field of creative coding emerged naturally, it is a result of morphing both expressions— humanities and mathematics. But mostly he sees no difference between the two.

Before using code for visualization, he started scripting in the school years in order to organize everyday work more effectively, continued by client-server side utilities in different languages, and more serious apps written in C, C++, and Objective-C. Since then he has touched many coding tools for various purposes.

The first creative coding toolsets he used were Processing (Java) and Quartz Composer. As datasets grew he made the first switch to openFrameworks (C/C++/GLSL). And lately he made the second one—the tool of choice for new projects is Cinder.

He focuses on real-time responsive solutions—physical computing and interactive installations. Currently he is also exploring audio and space reactive VJ-ing.