Index

A/B testing, 23, 64

ABC (always be closing) rule, 43

AdRoll, 66

Advertisements, 2. See also specific Advertisements

banner, 13, 5758

blocking, 12

built-in tools, 61

costly and extravagant, 11

digital brand engagement be alternative to, 79

Adweek, 11

Affiliate marketing, 6768

CAKE, 69

Commission Junction, 68

VigLink, 6869

Ahrefs, 63

Always be closing (ABC) rule, 43

Amazon, 94

Android Pay, 50

Apple Pay, 50

AskJeeves, 83

Asset, brand as, 29, 32

Attention, attracting, 8

Audience retargeting, 66

Audience targeting method, 21

Automation, type of, 103

Aweber, 65

Banner advertisements, 13, 20, 5758

BidIQ, 66

Brand, 7

as asset, 29, 32

names, 3

new users vs., 106109

portfolio strategies, creating, 32

relevance, 19

maintenance of, 31

reputation, enhancing, 9

restrictions within digital marketing, 14

Branding

experience, 2526

online building, 8485

voice, 8586

White Hat and Black Hat tactics, 8687

Breakthrough brand building, generation of, 30

Broadcast media, 20

Budget, marketing, 107

Built-in tools, advertising, 61

Business, important things about, 6

BuzzFeed, 28

CAKE, 69

Canva, 70

Chat Now, 27

Chief Marketing Officers (CMOs), 2

CitationFlow, 63

Click-Through Rate (CTR), 2324

CMOs (Chief Marketing Officers), 2

Commission Junction, 68

ComScore, 22

Connected activity, types of, 15

Consistency, 52

Content Creation

Canva, 70

Contently, 71

Visual.ly, 7071

Content Curation, 7172

Feedly, 72

Google Alerts, 72

Quora, 73

Scoop.it, 7273

Content hub, Website into, 25

Content marketing, 11, 6970

Content Creation

Canva, 70

Contently, 71

Visual.ly, 7071

Content Curation, 7172

Feedly, 72

Google Alerts, 72

Quora, 73

Scoop.it, 7273

Contently, 71

Conversion rate, 74

ConvertKit, 65

Creative optimization, 23

CRM (Customer Relationship Management), 60

Crowdsourcing, 109

video, 105106

CTR (Click-Through Rate), 2324

Customer-centric marketing, 37, 39

Customer journey enhancement, 4041

developing relationships, 4243

making to come back, 4445

reactivating old customers, 45

reminding to buy, 4344

welcome program, 4142

Customer Relationship Management (CRM), 60

DC Comics, 85

Decision-making process, brands in, 4

Digital advertising, 9

Digital bang, 50

Digital branding, 1920, 5758, 8182

audience targeting, 21

building

affiliate marketing, 6769

built-in advertising tools, 61

content marketing, 6973

digital marketing toolkit, 59

digital personality, 5859

display retargeting, 6667

e-mail marketing, 6465

Hootsuite, 61

search engine optimization, 6163

Sprout Social, 60

website analytics, 7376

website testing, 7677

challenges

brand, as asset, 29, 32

brand relevance, maintenance of, 31

breakthrough brand building, generation of, 30

building internally, 31

digital strategies, building, 31

integrated-marketing communication, 3031

portfolio strategies, creating, 32

subcategories, creation of, 30

vision, of brand, 30

channels building, 5153

creative optimization, 23

customer journey enhancement, 4041

developing relationships, 4243

making to come back, 4445

reactivating old customers, 45

reminding to buy, 4344

welcome program, 4142

customer mindset, capturing, 4950

end user finding, 3940

engagement

advertisements and, 11

advertising, alternative to, 79

aspects of, 89

content marketing, 11

digital-marketing campaign, 1112

effective, 1215

logo, 10

misconceptions associated with, 912

sales and, 1011

social media, 10

influence, 4849

location, 4748

new habits of, 109110

online presence development, 50

people, 4647

Programmatic Premium, 2223

retargeting, 22

search retargeting, 2122

successful online techniques, 2426

technology and people, 3839

tools, 83

vs. traditional branding, 2021

Digital landscape, 2

Digital marketing, 12, 20, 8284

brand restrictions within, 14

toolkit, 59

Digital revolution, 7

new frontiers to, 101102

habits of digital brand, 109110

technologies shaping new frontiers, 102104

user-generated content, 104106

users vs. brands, 106109

Digital strategies, building, 31

Direct mail, 20

Display retargeting

AdRoll, 66

Google AdWords, 67

ReTargeter, 67

E-Bay, 94

E-branding, 8384, 104106. See also Digital branding

on review sites, 9495

on social media, 8889

Facebook, 8990

Instagram and Tumblr, 9294

Twitter, 9092

E-mail marketing

Aweber, 65

ConvertKit, 65

MailChimp, 6465

Earned media, 12

Electronic word of mouth (eWOM), 4849, 53

Facebook, 12, 27, 51, 61, 82, 88, 106

e-branding on, 8990

Facebook Live, 105

Feedback, 9

Feedly, 72

First-time parents from New York, 21

Funnel model, 4

Gallego, Tom, 2

Google, 88

Google ads, 20

Google AdWords, 67

Google Alerts, 72

Google Analytics, 7475

Google Plus, 27

Google Search Console, 62

Hashtags, 91

Hootsuite, 61

IMC (integrated-marketing communication), 3031

Infographics, 13

Information overload, 14

Instagram, 88, 106

e-branding on, 9294

InstaStories, 105

Integrated-marketing communication (IMC), 3031

Internet, 5, 7, 8182

branding, 20

making money on, 81

Interruption, inspiration compared to, 8

Investment factor, 8

Keyword, 8687

Keyword Stuffing, 86

Kissmetrics, 75

Lifestyle segmentation approach, 46

LinkedIn, 27, 51, 88

LiveChat, 27

Location, offline branding and, 4748

Logo, 10

Long-term customer loyalty, 24

MailChimp, 6465

Marketing

affiliate. See Affiliate marketing

budget, 107

customer-centric, 37, 39

digital, 12

e-mail. See E-mail marketing

push vs. pull, 14

traditional-based, 3

Marvel Comics, 85

McTully, 83

Mention, 7576

“Microblogging” site, 90

Mobile advertising, 106

Mobile marketing, 106

Moz, 63

Moz Blog, 63

Moz Local, 63

Moz Pro, 63

Offline branding

customer management and, 4647

location and, 4748

One-time customers, 4

One-to-many approach, 3

Online advertisements, 107108

Optimizely, 77

Owned media, 13

Paid media, 12

Pay per click (PPC), 12

Pinterest, 51

Playbuzz, 2829

Power Editor, 61

Preliminary-brand awareness, 22

Premium, 23

Print media, 20

Programmatic Premium, 2223

Push vs. pull marketing, 14

Quora, 73

Real-Time Bidding (RTB), 22

Recent, Female College-Grad, 21

ReTargeter, 67

Retargeting, 22

Return on Investment (ROI), 41

Review sites, branding on, 9495

ROI (Return on Investment), 41

RTB (Real-Time Bidding), 22

Sales, 1011

Scoop.it, 7273

Search Console, 62

Search engine marketing (SEM), 12

Search engine optimization (SEO), 6, 20, 6162, 83

Ahrefs, 63

Google Search Console, 62

Moz, 63

SEMRush, 6263

strategy improvement, 25

Twitter, advantages, 92

Search retargeting, 2122

“Second evolution” of the Internet, 81

Security of premium inventory, 2223

SEM (search engine marketing), 12

SEMRush, 6263

SEO. See Search engine optimization

“Set-it-and-forget-it” approach, 76

Single-post “interactions,” 16

Smart Inbox, 60

Smartphones, 50, 106

SnapChat, 105

Social Local Mobile (SoLoMo), 106, 110

Social media, 10, 14, 5960, 8889

active presence, 2526

BuzzFeed, 28

e-branding on, 8889

Facebook, 8990

Instagram and Tumblr, 9294

Twitter, 9092

marketing, 20

online presence, 51

Playbuzz, 2829

Udemy, 29

YouTube, 28

Sprout Social, 60

Subcategories, creation of, 30

Super-premium inventory, 22

Target market, 40

Technologies, shaping new frontiers, 102104

Telemarketing, 20

Traditional-based marketing, 3

Traditional branding, digital branding vs., 2021

Triple-A games industry, 40

True engagement, 10, 15

Trust

gaining, 9

network, 110

TrustFlow, 63

Tumblr, 88

e-branding on, 9294

TV advertising, 107108

Twitter, 13, 27, 51, 61, 82, 88, 106

e-branding on, 9092

Twitter Native Platform, 61

Udemy, 29

Unbounce, 7677

User-generated content, 104106

ValueClick Media, 22

Video advertisements, 2, 108109

View-through conversion, 24

VigLink, 6869

VIP access, 45

Virtual reality, 103104

Vision, of brand, 30

Visual.ly, 7071

Voice of brand, 8586

Web 2.0, 81, 88

Website, 20

analytics, 7374

Google Analytics, 7475

Kissmetrics, 75

Mention, 7576

into content hub, 25

testing

Optimizely, 77

Unbounce, 7677

Welcome program, for customer journey enhancement, 4142

White Hat and Black Hat tactics, 3, 7, 8687

benefits with, 34

successful online, 5

World Wide Web, 57, 81

YouTube, 28, 53, 82, 106107

ZenDesk, 2627

..................Content has been hidden....................

You can't read the all page of ebook, please click here login for view all page.
Reset
18.117.105.74