Contents
Dedication and Acknowledgments
Chapter 1 Opting Into Today’s Media
Chapter 2 From Marconi to Mobile Listening
Chapter 3 Television: From Radio With Pictures to Video Screens Everywhere
Chapter 4 Television and Radio Programs and Programming
Chapter 5 Interconnected by the Internet
Chapter 6 Digital Devices: Up Close, Personal, and Customizable
Chapter 7 Advertising: From Clay Tablets to Digital Tablets
Chapter 8 Audience Measurement: Who’s Listening, Who’s Watching, Who’s Surfing?
Chapter 9 Social Media: Private Conversations in Public Places
Chapter 10 The Business of Entertainment and Media Ownership
Chapter 12 Feature Films: ‘The Movies’
Chapter 13 The Personal and Social Influence of Media
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