Acknowledgments

First, to my readers: this book couldn’t exist without you. Thank you for reading, and for letting me tell ridiculous jokes and get way too enthusiastic about spreadsheets. I truly hope I’ve been helpful.

To my clients: thank you for all the times you let me organize your websites. And to my colleagues on those projects, especially Kevin Hoffman and Michael Johnson: thank you for your collaboration, wisdom, and support.

To Johanna Bates, Eduardo Ortiz, Samara Strauss, Pam Drouin, Renée Stephen, Aura Seltzer, Rick Allen, Margot Bloomstein, Bekah Baggs, Chris Corak, and Casey Forbes: thank you for sharing your precious time, experience, and insights with me.

To several Slack groups: thank you for the gut checks, panda hugs, righteous anger, friendship, and advice. Here’s to learning from our challenges and celebrating our successes together.

To Kristina Halvorson: thank you for giving me so many opportunities to sharpen and share my ideas. Thanks also to Team Confab—y’all are the beautiful beating heart of the content strategy community.

To Donna Lichaw, Eileen Webb, Corey Vilhauer, Amanda Costello, and Sara Wachter-Boettcher: you’re the absolute, hands-down, no-nonsense best. Your kindness and smarts have been so instrumental, not just in this book process, but in my life.

To Karen McGrane: thank you for your support, for being so endlessly rad, and for writing my foreword. Your hammer is on the top shelf, but, like, way in the back.

To Katel LeDû: thank you for being such a marvelous editor, boss, cheerleader, and friend. And to the ABA team: what a pleasure to have worked with you on both sides of the publishing equation.

To my parents: thank you for raising me to become someone with enough confidence and grace to write a book. Sorry I used that confidence and grace to put a bad word in the first sentence. I love you.

To Mat Marquis: I’m really glad you’re here.