About the Author

Yesenia Perez-Cruz is a design leader, public speaker, and writer based out of Philadelphia, Pennsylvania. Throughout her career, she’s helped countless teams strategize, design, and implement their brand identity and design systems. Currently, she leads a cross-functional team on the Polaris design system team at Shopify. Previously, as Senior Director of Product Design at Vox Media, she led the design system for Vox Media properties, including The Verge, Vox, and Eater.

Yesenia has been a featured speaker at conferences around the world like An Event Apart, Design Matters, and SXSW Interactive on topics like web performance, responsive design, and design systems.