Home Page Icon
Home Page
Table of Contents for
PART FOUR THE 12 PRINCIPLES FOR CREATING LIFELONG FANS
Close
PART FOUR THE 12 PRINCIPLES FOR CREATING LIFELONG FANS
by Jon Picoult
From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans
Cover
Title Page
Copyright Page
Dedication
Contents
Acknowledgments
Introduction
PART ONE CUSTOMER EXPERIENCE DEFINED
CHAPTER 1 Lessons from Wrap Rage
CHAPTER 2 Know Your Customer
PART TWO THE CASE FOR CUSTOMER EXPERIENCE
CHAPTER 3 The Economic Calculus
CHAPTER 4 The Competitive Bar
PART THREE STAGING A GREAT EXPERIENCE
CHAPTER 5 Onstage and Backstage
CHAPTER 6 The Choreography
PART FOUR THE 12 PRINCIPLES FOR CREATING LIFELONG FANS
CHAPTER 7 Create Peaks and Avoid Valleys
CHAPTER 8 Finish Strong
CHAPTER 9 Make It Effortless
CHAPTER 10 Keep It Simple
CHAPTER 11 Stir Emotion
CHAPTER 12 Give the Perception of Control
CHAPTER 13 Be an Advocate
CHAPTER 14 Create Relevance
CHAPTER 15 Pay Attention to the Details
CHAPTER 16 Personalize the Experience
CHAPTER 17 Deliver Pleasant Surprises
CHAPTER 18 Recover with Style
PART FIVE THE POWER OF THE PRINCIPLES
CHAPTER 19 Great Performances
CHAPTER 20 Start Impressing
Want More?
Notes
Index
Search in book...
Toggle Font Controls
Playlists
Add To
Create new playlist
Name your new playlist
Playlist description (optional)
Cancel
Create playlist
Sign In
Email address
Password
Forgot Password?
Create account
Login
or
Continue with Facebook
Continue with Google
Sign Up
Full Name
Email address
Confirm Email Address
Password
Login
Create account
or
Continue with Facebook
Continue with Google
Prev
Previous Chapter
CHAPTER 6 The Choreography
Next
Next Chapter
CHAPTER 7 Create Peaks and Avoid Valleys
PART FOUR
THE 12 PRINCIPLES FOR CREATING LIFELONG FANS
Add Highlight
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click
here
login for view all page.
Day Mode
Cloud Mode
Night Mode
Reset
