Chapter 1

1. George T. Vardman. Effective Communication of Ideas (New York: Van Nostrand Reinhold Company, 1973), p. 3.

2. Keith Davis and John Newstrom. Organizational Behavior: Human Behavior at Work, 9th ed. (New Delhi: Tata McGraw-Hill, 1993), p. 399.

3. C. Shannon and W. Weaver, The Mathematical Theory of Communication (Urbana, IL: University of Illinois Press, 1949), p. 5.

4. Keith Davis and John Newstrom, Organizational Behavior: Human Behavior at Work, 9th ed. (New Delhi: Tata McGraw-Hill, 1993), p. 399.

5. Beatty and Takahashi, Intercultural Communication (New Delhi: Biztantra, 2003).

6. Edward T. Hall, Hidden Differences: Studies in International Communication (Hamburg: Grunder and Jahr, 1985).

7. Dave Evans, Social Media Marketing (New Delhi: Times Business Services, Wiley India, 2008), p. 31.

8. Susan Bratton, foreword to Social Media Marketing, by Dave Evans (New Delhi: Times Business Services, Wiley India, 2008), x, iii.

9. Ibid., p. 34.