Bibliography 2

Source Links on Case Studies

CASE STUDY 1

1. http://articles.economictimes.indiatimes.com/2014-03-10/news/48083953_1_sachin-bansal-flipkart-amod-malviya, as accessed on 05 January, 2015 at 3pm
2. http://yourstory.com/2014/08/sachin-bansal-flipkart-journey/, as accessed on 05 January, 2015 at 3pm
3. http://techstory.in/ecommerce-funding/, as accessed on 05 January, 2015 at 3pm
4. http://yourstory.com/2015/11/e-commerce-celebrate-diwali/, as accessed on 05 January, 2015 at 3pm
5. http://knowstartup.com/2015/08/flipkart-the-success-story/, as accessed on 05 January, 2015 at 3pm
6. http://www.dnaindia.com/money/report-how-flipkart-s-founders-sachin-and-binny-bansal-went-from-distributing-bookmarks-to-becoming-india-s-top-billionaires-2128344, as accessed on 05 January, 2015 at 3pm
7. http://techstory.in/flipkart-story/, as accessed on 05 January, 2015 at 3pm
8. http://timesofindia.indiatimes.com/business/india-business/Flipkart-drops-its-plan-to-go-app-only/articleshow/49751060.cms, as accessed on 05 January, 2015 at 3pm

CASE STUDY 2

1. http://qz.com/369697/in-three-years-jeff-bezos-big-bet-on-india-will-deliver-the-goods-for-amazon/, as accessed on 05 January, 2015 at 3pm
2. http://www.hindustantimes.com/business/no-obstacles-to-growth-in-india-amazon-ceo-jeff-bezos/story-0p3TQZZzCUQIK1c1CJIVRI.html, as accessed on 05 January, 2015 at 3pm
3. http://economictimes.indiatimes.com/industry/services/retail/sellers-on-amazon-india-witness-10-times-growth-in-sales/articleshow/49569918.cms, as accessed on 05 January, 2015 at 3pm
4. http://www.seattletimes.com/business/amazon/amazon-quickly-figured-out-that-usual-playbook-wasnt-right-for-india/, as accessed on 05 January, 2015 at 3pm
5. http://yourstory.com/2015/11/e-commerce-celebrate-diwali/, as accessed on 05 January, 2015 at 3pm
6. http://www.businessinsider.in/Amazons-next-big-challenge-Winning-India/articleshow/48210306.cms, as accessed on 05 January, 2015 at 3pm
7. http://www.cxotoday.com/story/why-domestic-e-tailers-have-reasons-to-fear-amazon/, as accessed on 05 January, 2015 at 3pm
8. http://www.business-standard.com/article/companies/amazon-builds-india-business-quietly-114040300984_1.html, as accessed on 05 January, 2015 at 3pm
9. http://timesofindia.indiatimes.com/tech/tech-news/Amazon-India-sellers-witness-tenfold-growth-in-sales/articleshow/49571735.cms, as accessed on 05 January, 2015 at 3pm

CASE STUDY 3

1. http://www.indianweb2.com/2014/10/10/google-soon-cross-1billion-revenue-india-fy15/, as accessed on 05 January, 2015 at 3pm
2. http://www.medianama.com/2015/07/223-google-q2-2015-earnings/, as accessed on 05 January, 2015 at 3pm
3. http://www.theiet.org/forums/blog/blogpost.cfm?threadid=61762&catid=280, as accessed on 05 January, 2015 at 3pm
4. http://articles.economictimes.indiatimes.com/2015-02-26/news/59542005_1_internet-economy-internet-growth-google-india, as accessed on 05 January, 2015 at 3pm
5. http://www.warc.com/Content/News/Google_targets_Indian_growth.content?ID=7f3b7bae-7880-4535-9edf-03791809be0d, as accessed on 05 January, 2015 at 3pm
6. http://thenextweb.com/google/2015/12/16/sundar-pichai-says-google-is-just-getting-started-in-india/#gref, as accessed on 05 January, 2015 at 3pm
7. http://www.businessinsider.in/Google-plans-to-bring-free-Wi-Fi-to-400-train-stations-in-India/articleshow/49131329.cms, as accessed on 05 January, 2015 at 3pm
8. http://forbesindia.com/article/real-issue/is-google-gobbling-up-the-indian-internet-space/35641/0, as accessed on 05 January, 2015 at 3pm
9. http://googleindia.blogspot.in/search?updated-min=2015-01-01T00:00:00%2B05:30&updated-max=2016-01-01T00:00:00%2B05:30&max-results=50, as accessed on 05 January, 2015 at 3pm
10. http://www.theiet.org/forums/blog/blogpost.cfm?threadid=61762&catid=280, as accessed on 05 January, 2015 at 3pm
11. http://www.infotechlead.com/cloud/google-india-takes-on-microsoft-with-free-cloud-offers-36495, as accessed on 05 January, 2015 at 3pm
12. http://www.nytimes.com/2015/09/02/technology/google-antitrust-investigations-spread-across-the-globe.html?_r=0, as accessed on 05 January, 2015 at 3pm
13. http://www.pcworld.com/article/228713/article.html, as accessed on 05 January, 2015 at 3pm
14. http://in.pcmag.com/web-sites/89700/news/google-facebook-fight-offensive-content-lawsuit-in, as accessed on 05 January, 2015 at 3pm
15. http://www.indianweb2.com/2014/10/10/google-soon-cross-1billion-revenue-india-fy15/, as accessed on 05 January, 2015 at 3pm
16. http://www.theiet.org/forums/blog/blogpost.cfm?threadid=61762&catid=280, as accessed on 05 January, 2015 at 3pm
17. http://www.bidnessetc.com/42543-google-inc-expects-revenue-in-india-to-double-every-year/, as accessed on 05 January, 2015 at 3pm

CASE STUDY 4

1. http://fortune.com/2015/10/28/facebook-zuckerberg-india/, as accessed on 20 December, 2015 at 8pm
2. http://in.reuters.com/article/facebook-india-ads-idINKCN0QH0DY20150812, as accessed on 20 December, 2015 at 8pm
3. http://www.fastcompany.com/3009243/most-creative-people-2013/4-kirthiga-reddy, as accessed on 20 December, 2015 at 8pm
4. http://articles.economictimes.indiatimes.com/2010-06-27/news/27611559_1_active-users-india-operations-social-networking-site-facebook, as accessed on 20 December, 2015 at 8pm
5. http://www.medianama.com/2015/07/223-facebook-earnings-q2-2015/, as accessed on 20 December, 2015 at 8pm
6. http://www.business-standard.com/article/companies/100-mn-users-and-counting-but-facebook-s-india-fortunes-dip-114110800050_1.html, as accessed on 20 December, 2015 at 8pm
7. http://www.livemint.com/Companies/VRGJr9MOkftgCXA3mqreIO/Facebook-India-profit-rises-63.html, as accessed on 20 December, 2015 at 8pm
8. http://www.adageindia.in/digital/facebook-partners-samsung-micromax-airtel-for-targeted-ads/articleshow/50044057.cms, as accessed on 20 December, 2015 at 8pm
9. http://yourstory.com/2015/12/facebook-sme-council/, as accessed on 20 December, 2015 at 8pm
10. http://www.businessinsider.in/Facebook-will-now-sell-you-concert-tickets/articleshow/50042320.cms, as accessed on 20 December, 2015 at 8pm
11. http://www.forbes.com/sites/saritharai/2015/05/15/indians-rage-over-zuckerbergs-inaccurate-india-map-on-facebook, as accessed on 20 December, 2015 at 8pm
12. http://www.thehindubusinessline.com/info-tech/facebook-makes-india-a-test-bed-for-enabling-wifi-services/article7686684.ece, as accessed on 20 December, 2015 at 8pm
13. http://articles.economictimes.indiatimes.com/2015-11-16/news/68326579_1_facebook-app-iphone-users-news-feed, as accessed on 20 December, 2015 at 8pm
14. http://timesofindia.indiatimes.com/tech/tech-news/Facebook-activates-Safety-Check-feature-in-Chennai/articleshow/50021763.cms, as accessed on 20 December, 2015 at 8pm

CASE STUDY 5

1. http://www.bidnessetc.com/51717-twitter-inc-looks-to-emerging-markets-for-user-growth-starts-operations-in/, as accessed on 20 December, 2015 at 8pm
2. http://www.thehindu.com/sci-tech/technology/internet/twitter-accounts-for-only-17-of-indian-social-network-users/article6830300.ece, as accessed on 20 December, 2015 at 8pm
3. http://yourstory.com/2015/08/twitter-arvinder-gujaral/, as accessed on 20 December, 2015 at 8pm
4. http://www.thehindubusinessline.com/info-tech/twitter-appoints-taranjeet-singh-as-business-head-for-india/article6801539.ece, as accessed on 20 December, 2015 at 8pm
5. http://www.whatsmovingindia.com/content/twitters-bengaluru-operations-focus-new-markets, as accessed on 20 December, 2015 at 8pm
6. http://www.forbes.com/sites/saritharai/2015/01/20/twitter-acquires-india-based-missed-call-firm-zipdial/, as accessed on 20 December, 2015 at 8pm
7. http://articles.economictimes.indiatimes.com/2015-04-17/news/61253538_1_valerie-wagoner-zipdial-twitter, as accessed on 20 December, 2015 at 8pm
8. http://indianexpress.com/article/technology/tech-news-technology/twitter-revenue-falls-as-growth-remains-flat/, as accessed on 20 December, 2015 at 8pm
9. http://indiatoday.intoday.in/technology/story/twitter-plans-to-lure-advertisers-to-boost-revenue/1/432928.html, as accessed on 20 December, 2015 at 8pm

CASE STUDY 6

1. http://forbesindia.com/article/richest-indians-in-2012/satyan-gajwani-times-groups-digital-navigator/34093/0#ixzz3yGJuICEu, as accessed on 20 December, 2015 at 8pm
2. http://www.medianama.com/2014/03/223-gradestack-times-internet/, as accessed on 20 December, 2015 at 8pm
3. https://en.wikipedia.org/wiki/Times_Internet, as accessed on 20 December, 2015 at 8pm
4. http://www.livemint.com/Companies/HGAXnZyr03k5aQDOEvlNyH/Times-Internet-buys-majority-stake-in-Taskbucks-for-15-mill.html, as accessed on 20 December, 2015 at 8pm
5. http://blog.timesinternet.in/an-update-on-how-were-doing/, as accessed on 20 December, 2015 at 8pm
6. http://www.business-standard.com/article/markets/times-group-may-go-for-an-ipo-in-the-long-run-112100600010_1.html, as accessed on 20 December, 2015 at 8pm
7. http://www.campaignindia.in/Article/315264,times-internet-unveils-premium-online-video-service-boxtvcom.aspx, as accessed on 20 December, 2015 at 8pm

CASE STUDY 7

1. http://indianexpress.com/article/technology/social/linkedin-sees-50-per-cent-growth-in-india-crosses-30-mn-user-mark/, as accessed on 20 December, 2015 at 8pm
2. http://timesofindia.indiatimes.com/tech/tech-news/LinkedIn-replaces-inbox-with-messaging-service/articleshow/48760515.cms, as accessed on 20 December, 2015 at 8pm
3. http://tech.firstpost.com/news-analysis/linkedins-latest-lookup-app-will-make-it-easier-to-connect-with-co-workers-278395.html, as accessed on 20 December, 2015 at 8pm
4. http://www.business-standard.com/article/management/linkedin-building-the-digital-highway-115062301232_1.html, as accessed on 20 December, 2015 at 8pm
5. http://www.business-standard.com/article/companies/linkedin-for-skill-framework-to-help-grade-talent-115111201029_1.html, as accessed on 20 December, 2015 at 8pm
6. http://gadgets.ndtv.com/apps/news/linkedin-placements-launched-in-india-to-help-students-find-jobs-761620, as accessed on 20 December, 2015 at 8pm
7. http://www.adageindia.in/digital/linkedin-aims-1-bn-annual-revenue-from-marketing-solutions/articleshow/49120281.cms, as accessed on 20 December, 2015 at 8pm
8. http://www.medianama.com/2016/02/223-linkedin-q4fy15-financials/, as accessed on 20 December, 2015 at 8pm
9. http://timesofindia.indiatimes.com/tech/tech-news/LinkedIn-seeks-to-build-marketing-biz/articleshow/49111057.cms, as accessed on 20 December, 2015 at 8pm
10. http://www.forbes.com/sites/greatspeculations/2016/02/26/can-india-be-the-next-growth-market-for-linkedin/#3b741f334a56, as accessed on 20 December, 2015 at 8pm
11. http://www.afaqs.com/news/story/47196_LinkedIn-bets-big-on-India, as accessed on 20 December, 2015 at 8pm
12. http://forbesindia.com/article/boardroom/linkedins-shifting-goalposts/40991/1, as accessed on 20 December, 2015 at 8pm
13. http://www.livemint.com/Industry/HM7FY1Mbiwk1AsFkNXvLGN/LinkedIn-starts-Indiaspecific-product-for-students.html, as accessed on 20 December, 2015 at 8pm

CASE STUDY 8

1. http://www.livemint.com/Money/FVIPZOicEhMwheTZGQvz7K/MakeMyTrips-troubles-show-why-market-leadership-is-no-guara.html, as accessed on 20 December, 2015 at 8pm
2. http://www.medianama.com/2016/02/223-makemytrip-earnings-december-2015/, as accessed on 20 December, 2015 at 8pm
3. http://articles.economictimes.indiatimes.com/2015-08-14/news/65524418_1_rajesh-magow-makemytrip-ceo-india, as accessed on 20 December, 2015 at 8pm
4. http://www.livemint.com/Companies/Jyi17swxMBnctcWW7Rb4MM/MakeMyTrip-gets-funds-from-Chinas-Ctripcom.html, as accessed on 20 December, 2015 at 8pm
5. http://www.livemint.com/Home-Page/8Rg46U0KjBvq9xhNxkWRSO/MakeMyTrip-turns-to-tents-dharamshalas-to-power-growth.html, as accessed on 20 December, 2015 at 8pm
6. http://www.indiainfoline.com/article/news-top-story/makemytrip-launches-holiday-packages-booking-and-buying-feature-on-its-mobile-app-116030700099_1.html#sthash.bEJ96YBe.dpuf, as accessed on 20 December, 2015 at 8pm
7. http://www.medianama.com/2015/10/223-makemytrip-earnings-september-2015/, as accessed on 20 December, 2015 at 8pm
8. http://www.financialexpress.com/article/industry/companies/makemytrip-losses-to-go-up-in-next-2-years/156673/, as accessed on 20 December, 2015 at 8pm
9. http://www.slideshare.net/SushilRai2/make-my-trip-slideshare, as accessed on 20 December, 2015 at 8pm
10. http://economictimes.indiatimes.com/opinion/india-emerging/the-fairytale-beginning-stupendous-journey-of-makemytrip/articleshow/8173406.cms, as accessed on 20 December, 2015 at 8pm
11. http://www.forbes.com/sites/forbesasia/2013/04/03/the-bumpy-ride-for-deep-kalras-makemytrip-web-operation/3/#4688194d4bd0, as accessed on 20 December, 2015 at 8pm

CASE STUDY 9

1. http://www.businesstoday.in/management/leadership/info-edge-sanjeev-bikhchandani-on-slip-ups-suceess/story/205528.html, as accessed on 20 December, 2015 at 8pm
2. http://www.businesstoday.in/magazine/features/info-edge-looks-for-newer-avenues-of-growth-amid-slowdown/story/205365.html, as accessed on 20 December, 2015 at 8pm
3. http://yourstory.com/2011/06/sanjeev-bikchandani-of-grit-and-determination-of-not-giving-up/, as accessed on 20 December, 2015 at 8pm
4. https://howbusinessstarted.wordpress.com/category/how-it-started/services/naukri-com/, as accessed on 20 December, 2015 at 8pm
5. http://www.thesmartceo.in/magazine/cover-story/sanjeev-bikhchandanis-search-for-a-naukri.html, as accessed on 20 December, 2015 at 8pm
6. http://techcircle.vccircle.com/2016/01/28/naukri-com-parents-profit-almost-halves-in-q3-revenue-up-19/, as accessed on 05 May, 2016 at 8pm
7. http://www.vccircle.com/news/technology/2015/07/27/naukri-parent-info-edge%E2%80%99s-profit-sinks-28-99acres-losses-shoot-revenues, as accessed on 05 May, 2016 at 8pm

CASE STUDY 10

1. http://www.businessinsider.in/Paytm-Founder-Vijay-Shekhar-Sharmas-incredible-life-story/articleshow/50497089.cms, as accessed on 05 May, 2016 at 8pm
2. http://www.moneycontrol.com/news/business/paytm-registers-122-million-active-users_6268061.html?utm_source=ref_article, as accessed on 05 May, 2016 at 8pm
3. http://www.thehindubusinessline.com/info-tech/paytms-next-big-bet-onlinetooffline-model/article8214902.ece, as accessed on 05 May, 2016 at 8pm
4. http://www.firstpost.com/politics/i-bought-a-tv-after-i-sold-my-first-company-the-many-struggles-of-paytms-vijay-sharma-2200722.html, as accessed on 05 May, 2016 at 8pm
5. https://mindbatteries.com/article/rags-to-riches-story-of-the-man-behind-Paytm-vijay-shekhar-sharma, as accessed on 05 May, 2016 at 8pm
6. http://www.business-standard.com/article/companies/paytm-eyes-education-sector-to-hit-high-revenue-116032800050_1.html, as accessed on 05 May, 2016 at 8pm
7. http://trak.in/tags/business/2016/01/25/paytm-financials-one97-profit-loss/, as accessed on 05 May, 2016 at 8pm