1. Understanding Generation Y (and why are they different from the other generations?)
3. How to attract and recruit the right Gen Ys for you
4. Motivating and engaging Gen Y
6. How to develop Gen Y (or how to help them learn)
7. Career development and Gen Y
8. How do you build effective cross-generational teams?
9. How to appeal to Gen Y consumers
10. The future – how you need to respond to the changing world of work
Author’s note
Generation Y is also variously known as “Gen Y”, “the Net Gen”, “Millennials” and “Y-ers”. For the sake of consistency, in this book I generally use the term Gen Y.
I generally refer to Baby Boomers as Boomers, and Generation X as Gen X.
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