Lauren S. Ferro is a gamification consultant and designer of game and game-like applications. She has worked, designed, consulted, and implemented strategies for a range of different purposes from professional development, recommendation systems, and educational games. She is an active researcher in the area of gamification, player profiling, and user-centered game design. Lauren runs workshops both for the general public and companies that focus on designing user-centered games and game-like applications. She has written a book about implementing gamification within Unity titled Gamification with Unity 5.x and is the developer of the game design resource Gamicards, which is a paper prototyping tool for both game and game-like experiences.