Table of Contents

Introduction

1 The Hangout Revolution

A Paradigm Shift in Action

The Mechanics of Personal Connections

Formally Defining a Disruptive Technology

How to Get Started

The Basic Setup

What Do You Do Next?

Recapping on the Basics

Google+ Hangout Preparation List

What You Learned in This Chapter

2 The Real-Time Challenge

Real-Time Marketing

Preparing for Real-Time Marketing

The Technicalities—What Do You Need as a Minimum Setup?

Hangout or Hangout on Air?

What You Learned in This Chapter

3 Getting Familiar with the Controls

Connecting in New Ways

The Hangout Controls

Hangout Choices

What You Learned in This Chapter

4 Handling Your Audience and Guests

Controlling Outcomes

Setting Up Your HOA

What You Learned in This Chapter

5 Using the Hangout to Drive Brand Equity

Understanding the Value of a Disruptive Technology

Hangouts and the Engagement Factor

What You Learned in This Chapter

6 Hangout Insights and the Pull of the Visual Narrative

How TV Values Evolved into Web Video Control

How Brands Use Hangouts on Air

What You Learned in This Chapter

7 The Empathy Curve and Your Online Identity

How Do You Show You Care?

Empathy, Marketing, and Authenticity

Creating Your Identity

What You Learned in This Chapter

References and Resources

Index

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