About the Author

David Amerland’s involvement with the Web goes back to the days when the number of websites in existence could fit in a printed 80-page directory and SEO consisted of keyword stuffing and pixel-wide hidden text.

Since those less enlightened days, he has worked with blue-chip multinationals and individual entrepreneurs helping them craft SEO and social media marketing strategies that work with their internal cultures and deliver value to their target audience.

He writes for Forbes, HP UK, and Social Media Today and blogs on his own website, DavidAmerland.com. When he is not writing or surfing the Web, he spends time giving lectures on how social media is changing everything.