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Dedication
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Dedication
by Mike Downes, David Amerland
Google+ Hangouts™ for Business: How to Use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time
About This eBook
Title Page
Copyright Page
Table of Contents
About the Author
Dedication
Acknowledgments
We Want to Hear from You!
Reader Services
Foreword
Introduction
1. The Hangout Revolution
A Paradigm Shift in Action
The Mechanics of Personal Connections
Formally Defining a Disruptive Technology
How to Get Started
The Basic Setup
What Do You Do Next?
Recapping on the Basics
Google+ Hangout Preparation List
What You Learned in This Chapter
2. The Real-Time Challenge
Real-Time Marketing
Preparing for Real-Time Marketing
The Technicalities—What Do You Need as a Minimum Setup?
Hangout or Hangout on Air?
What You Learned in This Chapter
3. Getting Familiar with the Controls
Connecting in New Ways
The Hangout Controls
Hangout Choices
What You Learned in This Chapter
4. Handling Your Audience and Guests
Controlling Outcomes
Setting Up Your HOA
What You Learned in This Chapter
5. Using the Hangout to Drive Brand Equity
Understanding the Value of a Disruptive Technology
Hangouts and the Engagement Factor
What You Learned in This Chapter
6. Hangout Insights and the Pull of the Visual Narrative
How TV Values Evolved into Web Video Control
How Brands Use Hangouts on Air
What You Learned in This Chapter
7. The Empathy Curve and Your Online Identity
How Do You Show You Care?
Empathy, Marketing, and Authenticity
Creating Your Identity
What You Learned in This Chapter
Index
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About the Author
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Acknowledgments
Dedication
This one, like all the others, is for N. Every step of every day is a new beginning.
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