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Library of Congress Cataloging-in-Publication Data

HBR’s 10 must reads on strategic marketing.

p. cm. — (HBR’s 10 must read series)

Includes index.

ISBN 978-1-4221-8988-7

    1. Marketing—Management.   2. Strategic planning.   I. Harvard business review. II. Title: HBR’s ten must reads on strategic marketing.   III. Title: Harvard business review’s 10 must reads on strategic marketing.

HF5415.13.H368 2013

658.8'02—dc23

2012037855

eISBN: 978-1-4221-9152-1