About the Contributors

JAMES ALLEN is a partner in Bain & Company’s London office and a cohead of the firm’s global strategy practice. He also leads Bain’s Founder’s Mentality 100 initiative. He is a coauthor of a number of best-selling books including Profit from the Core (Harvard Business Review Press, 2010) and The Founder’s Mentality: How to Overcome the Predictable Crises of Growth (Harvard Business Review Press, June 2016).

STEVE BLANK is an adjunct professor at Stanford University, a senior fellow at Columbia University, and a lecturer at the University of California, Berkeley. He has been either a cofounder or an early employee at eight high-tech startups, and he helped start the National Science Foundation Innovation Corps and the Hacking for Defense and Hacking for Diplomacy programs. He blogs at www.steveblank.com.

ADAM BRANDENBURGER holds positions as the J. P. Valles Professor at the Stern School of Business, Distinguished Professor at the Tandon School of Engineering, and faculty director of the Program on Creativity and Innovation at NYU Shanghai, all at New York University.

IVY BUCHE is an associate director of the Business Transformation Initiative at IMD.

SANGEET PAUL CHOUDARY is a C-level adviser on platform business models to executives around the world and an entrepreneur-in-residence at INSEAD. He has been ranked among the top 30 emerging business thinkers globally by Thinkers50 and selected as a Young Global Leader by the World Economic Forum. He is a coauthor of Platform Revolution. Follow him on Twitter @sanguit.

CLAYTON M. CHRISTENSEN is the Kim B. Clark Professor of Business Administration at Harvard Business School and a coauthor of The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty.

CHARLES DHANARAJ is the H. F. Gerry Lenfest Professor of Strategy at Temple University’s Fox School of Business, where he is also the founding executive director of the Translational Research Center.

ROBERT S. KAPLAN is a senior fellow and the Marvin Bower Professor of Leadership Development, Emeritus, at Harvard Business School. He is a coauthor, with Michael E. Porter, of “How to Solve the Cost Crisis in Health Care” (Harvard Business Review, September 2011).

MARK R. KRAMER is a senior lecturer at Harvard Business School and a cofounder and a managing director of FSG, a global social-impact consulting firm.

A.G. LAFLEY, the retired CEO of Procter & Gamble, serves on the board of Snap Inc.

CLAIRE LOVE is a New York-based project leader at Boston Consulting Group’s Strategy Institute.

THOMAS W. MALNIGHT is a professor of strategy and the faculty director of the Business Transformation Initiative at IMD in Lausanne, Switzerland. He is a coauthor of Ready? The 3Rs of Preparing Your Organization for the Future.

ROGER L. MARTIN is the director of the Martin Prosperity Institute and a former dean of the Rotman School of Management at the University of Toronto. He is a coauthor of Creating Great Choices: A Leader’s Guide to Integrative Thinking (Harvard Business Review Press, 2017).

RITA GUNTHER McGRATH, a professor at Columbia Business School, is a globally recognized expert on strategy in uncertain and volatile environments. She is the author of the book The End of Competitive Advantage (Harvard Business Review Press, 2013).

ANETTE MIKES is an assistant professor in the accounting and management unit at Harvard Business School.

GEOFFREY G. PARKER is a professor of engineering at Dartmouth College and a research fellow at MIT’s Initiative on the Digital Economy. He coauthored the book Platform Revolution and the October 2006 Harvard Business Review article “Strategies for Two-Sided Markets,” an HBR all-time top 50 best-seller. Follow him on Twitter @g2parker.

MICHAEL E. PORTER is a university professor at Harvard, based at Harvard Business School in Boston.

MARTIN REEVES is a senior partner and managing director in the Boston Consulting Group’s New York office and the director of the BCG Henderson Institute. He is a coauthor of Your Strategy Needs a Strategy (Harvard Business Review Press, 2015). Follow him on Twitter @MartinKReeves.

JAN W. RIVKIN is the Bruce V. Rauner Professor at Harvard Business School.

NICOLAJ SIGGELKOW is a professor of management and strategy at the University of Pennsylvania’s Wharton School and a codirector of the Mack Institute for Innovation Management. He is a coauthor, with Christian Terwiesch, of Connected Strategy (Harvard Business Review Press, 2019).

PHILIPP TILLMANNS is a consultant at Boston Consulting Group in Hamburg and a PhD candidate at RWTH Aachen University in Germany.

MARSHALL W. VAN ALSTYNE is the Questrom Chaired Professor at Boston University School of Business. His work has more than 10,000 citations. He coauthored Platform Revolution and the October 2006 Harvard Business Review article “Strategies for Two-Sided Markets,” an HBR all-time top 50 best-seller. Follow him on Twitter @InfoEcon.

MAXWELL WESSEL is the general manager of SAP.iO, a lecturer at Stanford’s Graduate School of Business, and an investor with Nextgen Venture Partners. Follow him on Twitter @maxwellelliot.

CHRIS ZOOK is a partner in Bain & Company’s Boston office and has been a cohead of the firm’s global strategy practice for twenty years. He is a coauthor of a number of best-selling books including Profit from the Core (Harvard Business Review Press, 2010) and The Founder’s Mentality: How to Overcome the Predictable Crises of Growth (Harvard Business Review Press, June 2016).

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