Endnotes
Introduction
1. “Study of Employee Benefits: 2007 & Beyond.” www.prudential.com/.../StudyofEmployeeBenefits_2007andbeyond.pdf
2. “8th Annual Study of Employee Benefits Trends.” www.whymetlife.com/trends/downloads/MetLife_EBTS09.pdf
3. “The Cost of Paying Attention: How Interruptions Impact Knowledge Worker Productivity.” www.basex.com/web/tbghome.nsf/23e5e39594c064ee852564ae004fa010/ea4eae828bd411be8525742f0006cde3/$FILE/CostOfNotPayingAttention.BasexReport.pdf
4. J.D. Power and Associates 2008 National Health Insurance Plan Studysm
Chapter 1
1. Saul D. Alinsky, Rules for Radicals, Vintage, 1989.
2. David K. Foot and Daniel Stoffman, Boom, Bust & Echo: How to Profit from the Coming Demographic Shift, Saint Anthony Messenger Press and Franciscan, 1997.
Chapter 2
1. www.answers.com/topic/customer-profiles
Chapter 5
1. Richard Saul Wurman, Information Anxiety, Doubleday, 1989.
2. Chip Heath and Dan Heath, Made to Stick, Random House, 2007.
Chapter 6
1. Paul Martin Lester, Ph.D., “Syntactic Theory of Visual Communication,” http://commfaculty.fullerton.edu/lester/writings/viscomtheory.html
2. Dan Roam, The Back of the Napkin: Solving Problems and Selling Ideas with Pictures, Portfolio, 2008.
Chapter 7
1. www.bsu.edu/benefacta/article/0,,46305—,00.html
2. www.webpronews.com/blogtalk/2007/06/29/the-definition-of-social-media
Chapter 10
1. Terence E. Deal and Allan A. Kennedy, Corporate Cultures: The Rites and Rituals of Corporate Life, Basic Books, 2000.
Chapter 14
1. Daniel H. Pink, Drive: The Surprising Truth About What Motivates Us, Riverhead, 2009.
Chapter 16
1. The 2010 Retirement Confidence Study, Employee Benefit Research Institute, March 2010, www.ebri.org/publications/ib/index.cfm?fa=ibDisp&content_id=4488