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I Introduction
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I Introduction
by Franz Rainer, Gerlinde Mautner
Handbook of Business Communication
Cover
Title Page
Copyright
Preface to the Handbooks of Applied Linguistics Series
Acknowledgements
Table of Contents
I Introduction
1 Editors’ introduction
2 The history of the language of economics and business
II Genres and media
3 Genres in the business context: An introduction
4 Business presentations
5 Business negotiations
6 Business meetings
7 Sales talk and sales training
8 From business letters to email and mobile communication
9 Company websites
10 The annual report
III Foreign languages and culture
11 Intercultural business communication: A linguistic approach
12 Multilingualism in business: Language needs
13 Multilingualism in business: Language policies and practices
14 English as a lingua franca in international business contexts: Pedagogical implications for the teaching of English for Specific Business Purposes
15 Teaching and learning foreign business languages
16 New media in teaching and learning business languages
IV Lexical phenomena
17 The structure of economic and business terms
18 Metaphor, metonymy, and euphemism in the language of economics and business
19 Language planning and linguistic purism in the business domain
20 The language of marketing
21 The language of accounting
22 Proper names in business
23 Business lexicography
24 Corpora and corpus linguistic approaches to studying business language
V Building bridges across disciplines
25 Organizational discourse
26 Spoken workplace discourse
27 Corporate language and design
28 The risks of using standardized text modules as communication vehicles
Subject index
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