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by Alexandra Watkins
Hello, My Name Is Awesome, 2nd Edition
Cover
Title Page
Copyright Page
Dedication
Contents
What’s New, Pussycat?
Preface
Introduction
1 SMILE: The 5 Qualities of a Super-Sticky Name
2 SCRATCH: The 7 Deal Breakers
3 Domain Names: Secrets, Strategies, and Silliness
4 Creative Brief: Your Brand Name Road Map
5 Brainstorming: How to Be an Idea Machine
6 Corporate Creativity: The Power of Names in the Workplace
7 Name Changes: Pros and Cons
8 Name Review: Guardrails for Groups
Resources
Gratitude
Index
About Eat My Words
About Alexandra
Ask Alexandra
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How to Create Brand Names That Stick
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How to Create Brand Names That Stick
SECOND EDITION
ALEXANDRA WATKINS
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