Contents

Introduction:
What This Book Is and Is Not About

What’s So Great About This Book?

How to Use This Book

1 A Process Primer

A Brief Guide to the Creative Process

Variations on the Creative Process

Strengths and Weaknesses of the Creative Process

2 Basic Creative Wisdom

Believe in Your Creative Powers

Don’t Wait Around for “Eureka!”

Overvalue the Conceptual

Visit the “Zone” but Don’t Live There

3 Four Ways to Bypass Inertia

Exploratory Sketching

Time-Limited Designing

Interview: Stefan Sagmeister

Scope Plumbing

Oblique Strategizing

Don’t Knock It Till You Try It

4 Mining Art and Design History

Look to Design History

Look Beyond Design History

Two Ways to Mine: Forms and Concepts

Know Why and Internalize

5 Varying Degrees of Derivation

Be Less Derivative

Be Hyper-Derivative

(Hypothetical) Frequently Asked Questions

6 How I Stopped Worrying and Learned to Love the Edit

Debunking the Myth of “Scratch”

Designer as Editor

Brainstorming: Expand and Contract

The Proof Is in the Product

7 Software and Systems

Generative Software

Interview: Joshua Davis

Grid Systems

Nonstandard [Ab]Use of Standard Software

The Art of Design

8 Maintaining a Personal Design Playground

Playground Rules

Playground Advantages

Playground Interview: Dustin Hostetler of upsod.com

Playground Gallery

Willful Superfluity

9 The Five Realms of Design

The Realm of Media Constraints

The Realm of Audience Needs

The Realm of Client Needs

Interview: Clement Mok

The Realm of Professional Ethics

The Realm of Aesthetics

Balancing the Five Realms

10 Balance Forms and Reconcile Paradigms

Balance Formal Elements

Reconcile Opposing Paradigms

Interview: Zak Kyes

Interview: Milton Glaser

The Human Element: You

Conclusion: Tag. You’re It.

Exercises

Time-Limited Exercises

Style and Genre Exercises

Perspective Exercises

Conceptual Exercises

Selected Resources

Credits

Index

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