CONTENTS
2 MISCONCEPTION 1: Small Companies Are More Innovative
3 MISCONCEPTION 2: Uncontested Markets Are Good for Innovation
4 MISCONCEPTION 3: Spending More on R&D Increases Innovation
5 MISCONCEPTION 4: Companies Need More Radical Innovation
6 MISCONCEPTION 5: Open Innovation Turbocharges R&D
7 MISCONCEPTION 6: R&D Needs to Be More Relevant
8 MISCONCEPTION 7: Wall Street Rewards Innovation
9 THE PROMISE OF RQ: Restoring Growth
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