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First edition published 2016 (print and electronic)

© Christer Holloman 2016 (print and electronic)

The right of Christer Holloman to be identified as author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988.
The print publication is protected by copyright. Prior to any prohibited reproduction, storage in a retrieval system, distribution or transmission in any form or by any means, electronic, mechanical, recording or otherwise, permission should be obtained from the publisher or, where applicable, a licence permitting restricted copying in the United Kingdom should be obtained from the Copyright Licensing Agency Ltd, Barnard’s Inn, 86 Fetter Lane, London EC4A 1EN.

The ePublication is protected by copyright and must not be copied, reproduced, transferred, distributed, leased, licensed or publicly performed or used in any way except as specifically permitted in writing by the publishers, as allowed under the terms and conditions under which it was purchased, or as strictly permitted by applicable copyright law. Any unauthorised distribution or use of this text may be a direct infringement of the author’s and the publisher’s rights and those responsible may be liable in law accordingly.

All trademarks used herein are the property of their respective owners. The use of any trademark in this text does not vest in the author or publisher any trademark ownership rights in such trademarks, nor does the use of such trademarks imply any affiliation with or endorsement of this book by such owners.

Pearson Education is not responsible for the content of third-party internet sites.

ISBN:  978-1-292-14840-3 (print)
            978-1-292-14841-0 (PDF)
            978-1-292-14842-7 (ePub)

British Library Cataloguing-in-Publication Data
A catalogue record for the print edition is available from the British Library

Library of Congress Cataloging-in-Publication Data
Names: Holloman, Christer, author.

Title: How to sell online : the experts’ guide to making your business more successful and profitable online / Christer Holloman.
Description: 1 Edition. | New York : Pearson Education, 2016.
Identifiers: LCCN 2016032743 (print) | LCCN 2016034325 (ebook) | ISBN 9781292148403 (pbk.) | ISBN 9781292148410 (PDF) | ISBN 9781292148427 (ePub) | ISBN 9781292148427
Subjects: LCSH: Internet marketing. | Customer relations. | Success in business.
Classification: LCC HF5415.1265 .H65435 2016 (print) | LCC HF5415.1265 (ebook) | DDC 658.8/72--dc23
LC record available at https://lccn.loc.gov/2016032743

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Cover design by Two Associates
Print edition typeset in 9.5/13pt ITC Giovanni Std by iEnergizer Aptara®, Ltd
Printed in Great Britain by Henry Ling Ltd, at the Dorset Press, Dorchester, Dorset

NOTE THAT ANY PAGE CROSS REFERENCES REFER TO THE PRINT EDITION

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