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Dedication
by Christer Holloman
How to Sell Online
Cover
Title page
Contents
Dedication
About the author
Acknowledgements
Foreword
Part A: Retail truths
1 Some things never change
2 Getting technology to work for you
Part B: Attracting more customers
3 Understanding your demographics
4 Starting to use social media and PR
Part C: Selling more
5 Presenting products and services online
6 The checkout journey
Part D: Surprising customer service
7 Make your brand your customers
8 Deep dive: global payment alternatives
Part E: Key opportunities in the coming year
9 Expert commentary: expanding internationally
10 Inventory management
11 Delivery delight
12 Beefing up security
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Index
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About the author
I dedicate this book to Anders Hallsten and Fredrik Borgquist and the whole team at Divido!
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