chapter 6
Take action

The distance between where you are now and where you want to be can be calculated in terms of a series of actions.

There is no amount of theory and postulating, or daydreaming and thinking, that will make your dreams come true. The formula is simple: the more action you take now, the faster you will progress towards making your dreams a reality.

Starting something from nothing

There is a certain responsibility you take on when you decide to create something from nothing. It is your baby and your creation and for some people this is a scary proposition. It may not be natural for you to take a leadership role. It may not be natural for you to take responsibility or risk failure. But here you are ready to do it anyway. Good on you!

How do you deal with the expanse between what you have and what you want? How do you cope with people enquiring about your progress and potentially judging you along the way?

The answer is, one step at a time.

The only way to get to where you want to go is to take the steps you can take right now. They may not even be very exciting steps, but if you don’t take them, you will be no further along than you are right now. Many of the things you act on will not get you the result you were hoping for or expecting, but that is all part of the game.

As well as being potentially confronting, starting something from nothing is also thrilling! Think of it as a jigsaw puzzle: you have a vision of what the finished picture is going to look like and you are going to add in all the little pieces that will make your vision a reality.

When starting something from nothing, start with a brief for your project as if it were a real, tangible thing. This will help you see the big picture. Let your creative juices flow, visualise your end goal and sketch it out. Your brief should be about one page long and should cover the basics.

The full project may look nothing like your original brief, but it is a starting point. I find the act of taking an idea in my head and creating a brief on paper helps me see the idea as a real possibility rather than a daydream.

In my brief I also include five actions I can take to get the project moving. Some of the actions may include calling people who could be interested in being part of the project, or who may have some experience or contacts that could benefit the project. Fulfilling these initial actions will suddenly place you in a different headspace … your project has begun!

Actions that can boost your project overnight

As part of any project there are hundreds of actions you could take on any given day, but if you look at your options, some will bring you greater results than others. Here are some actions you can take that will give your project a massive boost — even when you are just starting out!

  • Make a list of people worldwide who could advance your project. They may be people you know or don’t know: friends, potential partners, potential sponsors, advisors, mentors, industry experts … the list is endless. Call someone new each day, or week, and speak to them about your project and what you are aiming to achieve. Gauge interest in any requests or ideas you have, or ask to meet for a coffee if you are in the same city. Network your project. The conversations and connections you make will help give you a pool of fantastic people who can help you with contacts, ideas, their experience and support.
  • Make a list of blogs, websites, newspapers, magazines, radio shows and television shows that would be interested in your project. Write a story about your project and why you are doing it that would appeal to each target media entity. For example, if you are a mum approaching a parenting blog, tell the story from the perspective of a parent. Make sure you tailor the angle of your story to suit each organisation.
  • Call each media entity and pitch them the story. Be prepared to send more information to anyone who is interested.
  • Get a coach, friend or partner with whom you can share your progress. Find someone who would be willing to hold you accountable for achieving your goals. Be in contact with them regularly (weekly or fortnightly) to report on the results of your previous actions and to plan the next ones.
  • Post your plans in a public place. Starting with your social media networks, keep your community posted on your progress and allow them to support you.
  • Choose the thing you think will be the biggest challenge right now. Then write down 10 different ways you could overcome the challenge.
  • Go to relevant industry events and network your idea.
  • Find related people or organisations. Find out who is working in an area related to your project and already has an audience, and form a partnership with them.

These types of actions can give you a big boost of momentum. Here’s how we find these tips working for our project, Five Point Five.

Any small team (or solo person) attempting to create a big project gets used to the fact that they can’t do everything that needs to be done on their own. The pitfall, however, is when you get into the groove of one part of your project and let other important things slide. This is pretty common as most people will do the things they are good at and like doing before they tackle the super-hard things that they have no experience in.

To give yourself the best chance of success, make sure you spread your time between the everyday project development and the bursts of expansion that will grow you exponentially faster.

How to stop procrastinating and get results now

The sun is filtering through enormous French windows onto the bed where I am working. This week we are staying in a beautiful, old, terraced house in Valparaiso, Chile. I have filled the day with sleeping in, cooking meals, researching and writing blog posts, playing with our host’s dogs, taking the dogs for a walk, wandering to the shops to buy cakes, posting on social media and other relaxing pastimes.

Unfortunately none of these things will write this chapter for me and so finally, as the day is drawing to an end and while the dogs snooze outside the door, I plump up the pillows, plug in my headphones and settle down to write. Today, I chose to do things other than working towards my goal. More often, however, I will start the task I intend to work on and then get distracted and drift away without even realising it. Sometimes it takes me hours to notice!

I know my patterns of procrastination well. They revolve around cups of tea, social media, YouTube videos and everything to do with food and eating. Some of my best work has been created while avoiding what I should have been doing. I am amazed at just how focused I can be when whatever I am doing is not the thing I should be working on.

Procrastination is the way your insecurities sabotage your chances of success. Procrastination is the great leveller. It can turn all great potential to dust.

It doesn’t matter how brilliant, talented and skilful you are. What matters is whether you’re doing something with your abilities and making the most of the time you have available. Here are some of the things I do to keep the procrastination monster at bay.

Create the right headspace

Starting with the right frame of mind will set you up to be productive and focused. Here are some ways of doing this:

  • Visualise your goal often. If you lose sight of your goal, the effort you need to achieve each step along the way can start to appear like hard work. Spend some time imagining and creating the moment when your goal is reached. Play it out in your mind: the people, the lifestyle, what you will say when the life you have been dreaming of actually happens.
  • Meditate. There are many techniques that people use to achieve a meditative state. I learned a basic technique in a short free seminar run by Benjamin J Harvey, founder of Authentic Education in Sydney, and I still use it whenever I wish to get present and clear in my mind. For this technique, I close my eyes but turn them a little to the left and visualise the letter A. I spend a minute or so looking at the A. Then I turn my closed eyes a little to the right and visualise the letter B for a minute or more. Once I have been ‘looking’ at the letter B for some time I think, ‘I am going back to look at the A’. However, instead of doing this I let my (still closed) eyes drift into the middle. The theory is that because I have already focused on the A, my brain believes it already knows the A and therefore doesn’t keep thinking about it. This creates a meditative space. It is a simple technique that gives me quiet. The more I practise, the longer I can maintain the silence in the middle.
    If you are interested, there are gazillions of books and courses that will teach you the basics or give you the space to practice meditation. Find a technique that suits you and practise it on a regular basis.
  • Get organised. Be clear about what you need to achieve today. Have your list of tasks in a prominent place where you can tick them off once they are done. Some people list items on a whiteboard. Others use web apps such as www.teuxdeux.com or www.rememberthemilk.com. I am a fan of writing tasks in my paper diary and then highlighting the ones I have completed.

Make technology work for you

We live in the communication age. Because of mobile phones and the internet we tend to be available much of the time. These distractions can interrupt our productivity hundreds of times a day. Luckily, there is as much technology designed to help your productivity as there is to hinder it. Try some of these techniques to make technology work for you:

  • Change to flight mode. Unless you need the internet for your work, switch your laptop and mobile phone to flight mode when working so that you don’t get notifications, emails or calls.
  • Break your day down into a list of 20- or 30-minute goals. Set a timer and work through them one at a time with a little break and a pat on the back each time you tick something off the list.
  • Create alerts on your phone for each part of a planned day. If you find you are doing something other than what you’d planned, the next alert will remind you to get focused.
  • Use background noise generators. Your productivity and focus can be aided significantly by listening to ambient music or white noise as you work. There are many websites — such as www.coffitivity.com, www.ambient-mixer.com and www.noisli.com — that will give you free background noise in a variety of settings, such as café sounds and nature sounds. Many websites also have mobile apps that give you similar options offline. I use background noise generators whenever I want to get serious with my work!

Form productive habits

Being productive is a habit that you can develop. You can train your brain to be ready to work and be focused. One of the key elements of this is to create a routine for productivity. Here are some ways you can do that:

  • Get up an hour earlier than usual. Ignore how tired you feel, go directly to your work station and begin working.
  • Create a physical routine prior to working. A routine such as a 20-minute brisk walk will give you something that you can emulate every time you want your brain to know it is time to work.
  • Start with the hard tasks. When planning your actions, choose something hard to start with and celebrate its completion! You are much better off to do the hard things when you are fresh, and it is motivating to have those tasks behind you.
  • Set short time frames. If you tend to leave things to the last minute, create really short time frames. Why wait six months to cram it all in? You can cram it all in now and be closer to your goal.
  • Reset yourself. If you find yourself procrastinating, take yourself physically away from your workspace, ‘reset’ and then come back and get into it. Your reset could be making a cup of tea, doing 20 press-ups, playing with the dog or taking a 20-minute walk.

Build a support system

Having the right people around you can make all the difference when it comes to productivity. When we are young we have teachers and parents pushing us; as adults we have our bosses. When you create your own project it is important to find people who will challenge and hold you to account too:

  • Find a ‘boss’. If you find you don’t work as hard for yourself as you do for an employer, look at what it is that you find so motivating about your boss and emulate it in your own work. You can probably find what you need from a coach or mentor — someone you report to on a regular basis with your progress and who will work with you over the long run.
  • Find a partner to share the journey with. You may have the same goals or be working on completely different projects. Either way, find someone you can meet with at least weekly or call daily to work through what you have achieved and what you plan to achieve.
  • Create a community of people who understand your goals and will cheer you from the sidelines. This can be as simple as announcing your goals and progress on Facebook, your blog or to a community you are already a part of.

If procrastination is a challenge you face regularly, work through these ideas until you find something that works for you. I find that different things impact me in different ways. Sometimes additional exercise means I can maintain my focus. For some parts of the year I am very motivated by my diary or to-do lists, but not at other times! At the time of writing, I find that ambient noise generators are the most effective way to get started and maintain my focus.

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