My former colleagues at the Bank of England and UBS for inspiring the thinking that led to this book. Particularly the ones who were supportive of my attempts to challenge the status quo.

Jim Oates for being a great boss and providing the springboard for Human Risk to grow into what it has become.

Dr Colin Lawrence and John Sutherland for their continuing support and interest in what I'm doing.

The many academics who have inspired me to learn more in this field, including Professors Yuval Feldman, Benjamin Van Rooij, and J.S. Nelson.

All the behavioural scientists who have been so kind with their time, particularly Rory Sutherland, Jez Groom, Gerald Ashley, and Paul Craven.

My fellow explorers in the intersect between Behavioural Science and Compliance fields, notably Ricardo Pellafone, Roger Miles, Ruth Steinholtz, Chris Hodges, Richard Bistrong, and Tom Hardin for encouragement, challenge, and providing different perspectives.

Nic Frank for the countless “walk & talk” sessions during lockdown that helped me develop my thinking.

Mark Heywood for being a critical friend and a provider of wit, wine, and wisdom.

All the fabulous guests on the Human Risk podcast for being generous with their time and knowledge.

My parents, David and Inge Hunt, for actively encouraging me to be curious, challenging, and giving me the head start in life that led to me being able to write this book.

Finally, Esther for supporting, inspiring and putting up with me; generally and specifically during the many, many hours I spent writing this book. Thank you for being there on the journey with me.