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by Professor Michael R. Czinkota
In Search for the Soul of International Business
Cover
Half-title Page
Title Page
Copyright
Dedication
Contents
Foreword
Preface
Acknowledgments
Introduction
Part I On Touching the Good Soul
Chapter 1 The Soul and the Curative Marketing Concept
Chapter 2 Freedom and Globalization: Simultaneously Possible
Chapter 3 Why International Marketing Strengthens Freedom
Chapter 4 Culture Awareness Matters
Chapter 5 From Body to Soul: United Airlines to Volkswagen Engines
Chapter 6 St. Valentine’s Day—More than Dates and Roses
Chapter 7 For Marketing, Christmas Is a Growing Global Phenomenon
Chapter 8 The Impact of Trust Bridges on Business
Part II On the New World
Chapter 9 The Soul: Where Modern Society Fails
Chapter 10 New World, New Policy
Chapter 11 Brexit and the United States
Chapter 12 Dumping Penalties: Give to Caesar What You Owe to Caesar
Chapter 13 What Do I Owe Ya?
Chapter 14 How Psychic Distance Impacts Trade
Chapter 15 What Art Tells Us About the Global Economy
Chapter 16 How Tax Cuts Help U.S. Companies to Go Abroad
Chapter 17 Buy American, Hire American
Chapter 18 Entrepreneurial Money Produces Residency Permits
Part III On Terrorism and Its Impact on International Business and Trade
Chapter 19 Marketing Across Borders Under Conditions of Terrorism
Chapter 20 Time to Limit the Pay-Off for Terrorists
Chapter 21 Search For Corporate Effects of Terrorism
Chapter 22 Does Terrorism Cause Poverty? Or the Reverse?
Chapter 23 The International Supplier Conundrum
Chapter 24 Future Research on and Preparation for Terrorism
Chapter 25 Let the Body Catch Up with the Soul
Part IV On Trade and Its Future
Chapter 26 Great Things Can Happen, and Not Just for America
Chapter 27 Tariffs Can Be Useful
Chapter 28 Free Trade Zones and Counterfeit Goods
Chapter 29 From Rome to Geneva: On the Significance of Trade
Chapter 30 The Case for Cuban Engagement
Chapter 31 Balance Trade by Boosting Exports Through Government Promotion
Chapter 32 Needed: A New National Export Policy
Chapter 33 The United States and the United Kingdom Must Face New Work Challenges with New Policies
Chapter 34 Global Medical Tourism
Chapter 35 Letting the Soul Lead the Way
Sources
Index
Backcover
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