Index

abroad, tax cut, 51–52

acculturation, 14

anxiety and uncertainty, 65

art, 47–49

Brexit and the United States, 35–37

British separation, 116

business

soul of, 16–17, 32, 85–86

traditional pillars of, 16

trust bridges on, 25–27

Buy American, Hire American policies, 53–55

China art, 47–49

Christianity, 86

Christmas, 23–24

corporate action, terrorism and, 71–73

corruption, 25–26

counterfeit goods, free trade zones and, 97–98

countervailing duties (CVD), 39–40

crisis management, 78–79

Cuban engagement, 103–105

culture awareness, 13–14

curative marketing, 3–4, 104

The Customs and Border Patrol agency, 54

disruption, 3–4

dumping penalties, 39–40

educational curriculum, 124

enterprise resilience, 78

entrepreneurial money, 57–59

European Union Intellectual Property Office (EUIPO), 97, 98

export assistance, 109, 113

exporting, 45–46, 107–109, 111–113

faith, 24

financial efficiency, 82

foreign direct investment (FDI), 37

foreign market intelligence, 112–113

freedom

and globalization, 5–8

international marketing, 9–11

free trade zones (FTZs) and counterfeit goods, 97–98

General Agreement on Trade and Tariffs (GATT), 100

Georgetown University, 31, 104, 124

German manufacturing, 34

German model for developing trust, 26

global economy, art, 47–49

globalization, 78, 100

embracing, 14

feature of, 6

freedom and, 5–8

and terrorism, 68

and trade, 99

global trade, 42, 49, 65

Government Accountability Office (GAO), 40

government export, trading, 107–109

government policy, 53–54

government regulations, 68–69

H1B visa, 54–55

Hire American. See Buy American, Hire American policies

hospitals, lifecycle of, 120–121

inequality, 7

innovations, 69, 79

international business, 27, 72, 83, 100–101, 124

international experience, 72

international marketing, 77–79, 78

freedom, 9–11

International Monetary Fund (IMF), 100

international trade, 65

and investment, 115–117

investment immigrants, 58

manufacturing changes, 34

marketing

Christmas, 23–24

costs, 72

culture awareness, 13–14

curative, 3–4

international, 77–79

organization, 69

and terrorism, 63–66

medical tourism, 119–121

multinational enterprises (MNEs), 64, 68

Netflix, 4

new world, 36

NGram viewer system, 65

North American Free Trade Agreement (NAFTA), 42

organizational resources, 72

Organization for Economic Cooperation and Development (OECD), 97, 98

payoff for terrorists, 67–69

perceptions of threats, 68

Pizza Hut, 14

policy, 33–34

political connections, 27

poverty, 7

terrorism and, 75–76

psychic distance, 45–46

quality, 48

reciprocal causality, 6

residency permits, entrepreneurial money, 57–59

resource-based view (RBV), 69

resource-restricted firms, 73

ServiceMaster Company, 123

service resilience, 83

society failures, 31–32

STEM and computer science education, 54–55

tariffs, 93–95

tax cut, 51–52

tax reduction, 52

territorial tax system, 52

terrorism, 63

and corporate action, 71–73

marketing and, 63–66

and poverty, 75–76

preparation for, 81–83

terrorists, payoff for, 67–69

tourism, medical, 119–121

trade, 93

balancing, 107–109

free trade zones and counterfeit goods, 97–98

and investment, 36

policy, 115–117

psychic distance, 45–46

significance of, 99–101

Trump administration, 42, 52, 104, 107, 111

Trump approach, 89–91

trust bridges, 25–27

Twitter, 4

uncertainty, 68–69

and risk, 77

United Airlines, 15–17

United States

Brexit and, 35–37

and Britain, 37

tax cut, 51–52

United States Citizenship and Immigration Services (USCIS), 58

United States Trade Representative (USTR), 42–43

U.S. Employment Based Fifth Preference (EB-5) program, 57–58

U.S. policy, 115–117

U.S. trade balance deficit, 45–46

US trade deficit, 41–43

U.S. trade, psychic distance, 45–46

Valentines Day, 19–21

volatility, 72

Volkswagen engines, 15–17

World Trade Organization (WTO), 100, 101