Contents
■ Foreword: Baptism Under Fire
■ Introduction: Universal Challenges, Universal Solutions
■ Chapter One: The High Stakes of Q&A
■ Chapter Two: Tough Questions
Why People Ask Tough Questions
Why Businesspeople Ask Tough Questions
■ Chapter Three: Presenter Behavior/Audience Perception
Presenter Behavior: Contentious
■ Chapter Four: Four Steps of Preparation
■ Chapter Six: You’re Not Listening!
■ Chapter Seven: Active Listening
■ Chapter Eight: The Power of the Buffer
Buffers for the Seven Universal Issues
Industry- or Company-Specific Buffers
■ Chapter Nine: Structurally Challenging Questions
Questions About Presented Content
■ Chapter Ten: Buy (Thinking) Time with Buffers
■ Chapter Eleven: Slip, Slide, and Spin
Valid Reasons to Decline an Answer
■ Chapter Twelve: The Quid Pro Quo Answer
Quid Pro Quo / Seven Universal Issues
The First Three Steps of Q&A Cycle
■ Chapter Thirteen: Special Questions / Special Answers
■ Chapter Fifteen: Finishing Touches