Contents
Introduction: Agility versus Force
Effective Management Perceived
Case Studies: Bill Clinton; David versus Goliath; Bruce Lee; David Bellet; Mike Wallace
Chapter One: The Critical Dynamics of Q&A
Defensive, Evasive, or Contentious
Presenter Behavior/Audience Perception
Case Studies: The Classic Bob Newhart Episode; Trent Lott on Black Entertainment Television; Pedro Martinez; The NAFTA Debate; Two Weeks of an IPO Road show
Chapter Two: Effective Management Implemented
How to Lose Your Audience in Five Seconds Flat
Chapter Three: You’re Not listening!
Case Studies: 1992, 2000, and 2004 U.S. Presidential Debates
Chapter Four: Active Listening
(Martial Art: Concentration)
Case Study: 1992 U.S. Presidential Debate in Retrospect
Chapter Five: Retake the Floor
(Martial Art: Self-defense)
Case Study: Colin Powell
Chapter Six: Provide the Answer
(Martial Art: Balance)
Recognize the Universal Issues
How to Handle Special Questions
Case Studies: George W. Bush; John F. Kerry; George H. Bush Revisited
Chapter Seven: Topspin in Action
(Martial Art: Agility)
Michael Dukakis Misses a Free Kick
The Evolution of George W. Bush
Chapter Eight: Preparation
(Martial Art: Discipline)
Case Studies: John F. Kennedy versus Richard M. Nixon, Al Gore versus Ross Perot
Chapter Nine: The Art of War
(Martial Art: Self-Control)
The Critical Impact of Debates
Case Studies: Al Gore debates Dan Quayle, Jack Kemp, and George W. Bush; George W. Bush debates John F. Kerry; The Presidential Debates: 1960 through 2004
Case Study: General Norman Schwarzkopf