References

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  2. Dietrich, Gini. 2015. “PR Pros Must Embrace the PESO Model.” PESO Model Graph. Spin Sucks Blog, May 2015. http://spinsucks.com/communication/pr-pros-must-embrace-the-peso-model/.
  3. Enns, Blair. 2014. A Win Without Pitching Manifesto. Nashville: RockBench Publishing Corp.
  4. ——— 2015. “Top Ten New Business Development Myths.” Win Without Pitching Blog, May 2015. https://www.winwithoutpitching.com/top-ten-new-business-development-myths/.
  5. ——— 2016. “A Manifesto of Business Practices for Creative Firms.” Win Without Pitching Blog, February 2016. http://www.winwithoutpitching.com/manifesto/read-it-online/a-manifesto-of-business-practices-for-creative-firms/.
  6. Hogshead, Sally. 2010. Fascinate: Your 7 Triggers to Persuasion and Captivation. New York: Harper Collins.
  7. HubSpot. 2017. “What Is Inbound Marketing?” (and Inbound Marketing Methodology Graph). Accessed July 22, 2017. https://www.hubspot.com/inbound-marketing.
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  9. Macnamara, Jim. 2015. “PR Metrics: How to Measure Public Relations and Communications.” University of Technology Sydney. https://amecorg.com/wp-content/uploads/2011/10/PR-Metrics-Paper.pdf.
  10. PRSA. 2017. “About Public Relations.” Accessed July 22, 2017. http://apps.prsa.org/AboutPRSA/Publicrelationsdefined/.
  11. Sarachman, Iwona. 2016. “It's Complicated . . . the Changing Relationship between PR and Marketing.” PR Week, May 18, 2016. Accessed July 22, 2017. www.prweek.com/article/1395258/its-complicatedthe-changing-relationship-pr-marketing#EUoiLoJ8h0KwMi6b.99.
  12. Solis, Brian and JESS3. 2017. “The Conversation Prism 5.0” graph. Accessed July 22, 2017. https://conversationprism.com/.
  13. Watson, Tom. 2011. “Tom Watson Reviews the History of PR Measurement.” The Measurement Standard: Blog Edition. Accessed July 22, 2017. http://kdpaine.blogs.com/themeasurementstandard/2011/09/tom-watson-on-the-evolution-of-public-relations-evaluation.html.
  14. Watson, Tom. 2011a. “The Evaluation of Evaluation—the Accelerating March towards the Measurement of Public Relations Effectiveness.” International History of Public Relations Conference 2011, 398–412. http://eprints.bournemouth.ac.uk/19076/.
  15. Williams, Tim. 2010. Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success. Hoboken, NJ: John Wiley & Sons.
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