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by Iliyana Stareva
Inbound PR
Cover
Title Page
Copyright
The New World of Inbound PR: A Foreword
Modernizing Public Relations and Marketing: A Foreword
Introduction
About the Author
Acknowledgments
Chapter 1: Getting the Basics: PR and Inbound
What Is Public Relations?
What Is Inbound?
Content: The Glue between Inbound and PR
Chapter 2: PR and Measurement
The History of Measurement in Public Relations and Communications
Inbound Marketing and Measurement
The Future of PR Measurement
Chapter 3: Inbound PR
Why You Need Inbound PR
The Inbound PR Concept
Benefits of the New Inbound PR Model
Why PR Agencies Need to Adopt Inbound PR
Chapter 4: How to Do Inbound PR
The Inbound PR Methodology
How to Run an Inbound PR Campaign
Inbound Media Relations
The Inbound PR Newsroom
How to Create Fascinating Content
The Art of Inbound Storytelling
Chapter 5: Generating New Business with Inbound PR
Practicing What You Preach
The Importance of Positioning
How to Create Your Agency's Positioning Strategy
How to Do Lead Nurturing and Fill Your Sales Funnel
Chapter 6: Delivering Inbound PR to Clients
Defining Inbound PR Services
Packaging Inbound PR Services
Developing Inbound PR Capabilities
Delivering Inbound PR Services
Conclusions and Key Success Factors
Appendix
The ABCs of Inbound PR
References
Index
End User License Agreement
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Copyright
Inbound PR
The PR Agency's Manual to Transforming Your Business with Inbound
Iliyana Stareva
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